Promoted Tweets Increase Engagement by 50 Percent for Zecco
Data insights

Promoted Tweets Increase Engagement by 50 Percent for Zecco

16y Douglas Quenqua

Promoted Tweets Increase Engagement by 50 Percent ...

Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...

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Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites
Display Advertising

Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites

16y Kate Kaye

Buick, Buitoni, and Others Embrace Social Media Br...

Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites. Read More...

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Social Media Is Not Free: Here's Why
Social

Social Media Is Not Free: Here's Why

16y Dave Evans

Social Media Is Not Free: Here's Why

Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. Read More...

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How Gap's 'Groupon' Went Crazy Viral
Email

How Gap's 'Groupon' Went Crazy Viral

16y Christopher Heine

How Gap's 'Groupon' Went Crazy Viral

An in-depth look at the group-buying platform's biggest and most successful campaign to date. Read More...

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News Corp to Integrate Fox Audience Network With MySpace
Data insights

News Corp to Integrate Fox Audience Network With MySpace

16y Jack Marshall

News Corp to Integrate Fox Audience Network With M...

Integration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...

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Whrrl Says It's Up Next for Facebook 'Places' Partnerships
Data insights

Whrrl Says It's Up Next for Facebook 'Places' Partnerships

16y Christopher Heine

Whrrl Says It's Up Next for Facebook 'Places' Part...

The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. Read More...

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Report: Twitter Hires First Vice President of Revenue
Data insights

Report: Twitter Hires First Vice President of Revenue

16y Jack Marshall

Report: Twitter Hires First Vice President of Reve...

Twitter continues to build out its ad sales teams as it attempts to monetize its service. Read More...

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Social Media Drives Hyundai 'Uncensored' Campaign
Automotive

Social Media Drives Hyundai 'Uncensored' Campaign

16y Ken Liebeskind

Social Media Drives Hyundai 'Uncensored' Campaign

YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...

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Cotton Makes Social Interaction the Fabric of Its Brand
Data insights

Cotton Makes Social Interaction the Fabric of Its Brand

16y Lisa Lacy

Cotton Makes Social Interaction the Fabric of Its ...

A new site and Facebook page aim to boost communication with consumers. Read More...

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Real-Time Storytelling: A Real Story
Social

Real-Time Storytelling: A Real Story

16y Anna Maria Virzi

Real-Time Storytelling: A Real Story

When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Read More...

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Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches
Social

Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches

16y Christopher Heine

Foursquare Sees 'Biggest Day Ever' After Facebook ...

Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much lar...

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Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up
Media

Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up

16y Christopher Heine

Facebook Places Surprise: Foursquare and Other Geo...

An in-depth report from Palo Alto on Facebook Places and partnerships with Foursquare, Gowalla, Yelp, and Booyah. Read More...

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Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy
Media

Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy

16y Christopher Heine

Location-Based Facebook: Marketers Optimistic, Yet...

Connected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns lo...

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Marin Software Looks Beyond Search
Data insights

Marin Software Looks Beyond Search

16y Susan Kuchinskas

Marin Software Looks Beyond Search

Search campaign platform integrates with Facebook and other channels. Read More...

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Social Media Requires You to Be Social to Be Successful
Social

Social Media Requires You to Be Social to Be Successful

16y Liana Evans

Social Media Requires You to Be Social to Be Succe...

Companies tend to forget that they need to actually go out and engage in their social media communities. Read More...

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Facebook: 'Live' Video Channel Will Not Be About Showbiz
Social

Facebook: 'Live' Video Channel Will Not Be About Showbiz

16y Christopher Heine

Facebook: 'Live' Video Channel Will Not Be About S...

The social site will launch 'Facebook Live' tonight with an America Ferrera interview. Read More...

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Social Media and Executives Don't Mix
Social

Social Media and Executives Don't Mix

16y Erik Qualman

Social Media and Executives Don't Mix

Six reasons why executives struggle with social media, according to actual executives. Read More...

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Facebook Tabs on Brand Pages to Shrink in Two Weeks
Social

Facebook Tabs on Brand Pages to Shrink in Two Weeks

16y Christopher Heine

Facebook Tabs on Brand Pages to Shrink in Two Week...

The social site blogged on Friday that the tabs - used by brands as marketing and sales channels - will shrink by 32 percent. Read More...

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Twitter Hires First Ad Sales Executives
Social

Twitter Hires First Ad Sales Executives

16y Douglas Quenqua

Twitter Hires First Ad Sales Executives

Twitter hired its first two ad sales executives, from Facebook and Yelp. Read More...

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Papa John’s Pizza Contest Pairs Social Media and R&D
Social

Papa John’s Pizza Contest Pairs Social Media and R&D

16y Joan Voight

Papa John’s Pizza Contest Pairs Social Media and R...

Pizza purveyor welcomes customers into R&D and marketing departments via Facebook and YouTube. Read More...

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UFC's 'Hide & Tweet' Effort Gets Knockout Results
Social

UFC's 'Hide & Tweet' Effort Gets Knockout Results

16y Christopher Heine

UFC's 'Hide & Tweet' Effort Gets Knockout Resu...

A recent tweet-up by the mixed martial arts org garnered 15 million impressions in a few hours. Read More...

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Adapt.ly to Manage Ads Across Multiple Social Networks
Display Advertising

Adapt.ly to Manage Ads Across Multiple Social Networks

16y Jack Marshall

Adapt.ly to Manage Ads Across Multiple Social Netw...

Company hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Read More...

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Celebrity Video Biz Pins Hopes on Facebook Viral Effort
Media

Celebrity Video Biz Pins Hopes on Facebook Viral Effort

16y Christopher Heine

Celebrity Video Biz Pins Hopes on Facebook Viral E...

Cameo Stars is recruiting and paying consumer evangelists to push cameo-styled video offers. Read More...

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Big Brands Using Weekly Circulars on Facebook
Social

Big Brands Using Weekly Circulars on Facebook

16y Christopher Heine

Big Brands Using Weekly Circulars on Facebook

Walgreen's, JC Penney, and Staples are using ShopLocal circulars on Facebook. Read More...

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Small Business Gets Social
Social

Small Business Gets Social

16y Dave Evans

Small Business Gets Social

Some small companies that are proving they can hold their own in the social media marketing world. Read More...

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Facebook Is Testing Ratings and Reviews in Ads
Social

Facebook Is Testing Ratings and Reviews in Ads

16y Christopher Heine

Facebook Is Testing Ratings and Reviews in Ads

The site has characterized the test as experimental, as it tweaks ads to make them more social. Read More...

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Back-to-School, NFL Campaigns Tap Geo-Social Startup
Social

Back-to-School, NFL Campaigns Tap Geo-Social Startup

16y Christopher Heine

Back-to-School, NFL Campaigns Tap Geo-Social Start...

SCVNGR partners with Vikings, Patriots, and teen retailer Journeys. Read More...

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