This holiday season, Internet marketers banked on shoppers searching earlier and buying later. Read More...
View articleThreat of future terrorist activity likely to increase government and corporate surveillance. Read More...
View articleAfter a healthy 2004, this year is expected to be even more robust. Read More...
View articleJupiterResearch study sees 'serious cannibalization potential' for women's magazines, newspaper home sections, and TV programs. Read More...
View articleDepartment of Homeland of Security creation part of a surge in Fed's tech spending. Read More...
View articleTech company media buying accounts for 25 percent of online advertising. Read More...
View articleQ3 online ad spend saw its eighth consecutive quarterly increase and fourth record-setting quarter, according to an IAB/PwC report. Read More...
View articleAd study also shows the majority of marketers are skeptical about alternative advertising tactics. Read More...
View articleIn-game advertising and advergaming set to soar. Read More
View articleDespite increasing spam volume, e-mail use continues to grow -- with positive benefits for marketers. Read More...
View articleBig audiences don't always equal target audiences. Read More...
View articleMarketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Read More...
View articleMore marketers are deploying behaviorally targeted ads, but the strategy will remain a small fish in a big advertising pond. Read More...
View articleThe growth rate for total U.S. ad spend was eclipsed by that for Internet advertising during the first half of 2004, says TNS Media Intelligence/CMR. ...
View articleViewers are reacting positively to advertisers that are involved with the games, but the feel-good vibes have not spilled over to the sponsors' Web si...
View articleThrough an examination of three studies, Advertising.com found using even a small portion of behaviorally targeted ads yields big results. Read More...
View articleCandidate Web sites are experiencing big traffic gains, as Americans turn to the Internet for political news, information and donation methods. Read M...
View articleThe research firm will announce an expected $10 billion increaseover six years at the Jupiter/ClickZ Ad Forum in New York tomorrow. Read More...
View articleLed by Michigan, Washington and Virginia, a number of states have exhibited consistent progress and commitment to e-government initiatives. Read More...
View articleIAB measures limiting exposures to pop-up ads have been effective, but additional guidelines may cause ad serving problems. Read More...
View articleAdvertising growth estimates are rosier than previously expected, and much improved over years before. Read More...
View articleNot only are DVR users skipping the commercials on recorded programs, they are purposely delaying the start time of shows to avoid ads. Read More...
View articleFilm fans log on to get watch trailers, buy tickets and read reviews. Read More...
View articleCorporations are seemingly unaware of the performance of their overall marketing initiatives, forcing marketersto defend their budgets and implement t...
View articleThose who interact with some level of government are more comfortable using non-electronic communication methods, particularly if the reason for conta...
View articleA worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. Read Mor...
View articleThe simultaneous media overload doesn't necessarily mean more information is being absorbed, as users are often distracted by the various sources. Rea...
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