The online ad industry experienced a rebound in 2003, with growth in impressions, rich media and e-mail click-through rates. However, with more ads in...
View articleNearly half of consumers surveyed miss a Web site when they can't access it, a study finds. Read More...
View articleUK online advertising has outdone movie theater ads and is gaining on radio, a study says. Read More...
View articleMarketers expect to hone their digital skills during 2004, with beefed-up budgets and strategic improvements. Read More...
View articleDoubleClick finds direct response rates down in Q4, but conversions remain strong on high volume. Read More...
View articleErroneously blocked e-mail will cost marketers about $419 million in 2008. Read More...
View articleMore than one-third of Americans have gathered political information online, chipping away at traditional media's dominance for regularly educating ci...
View articleOnline now boasts a 2 percent share of Britain's total media spend, according to an annual survey of online media companies. Read More...
View articleResearch concludes that the early part of the week is the most active for surfing and sending e-newsletters. Read More...
View articleWhile one study found that searchers couldn't distinguish between paid and organic results, other research saw whopping conversion rates from paid lis...
View articleWebcasts and e-mail newsletters are expected to show the most growth. Read More...
View articleThings are improving: The federal government's computer security network has been upgraded to a D since 2002 when the overall score was F, and there h...
View articleResearch for the third quarter of 2003 reveals lower bounce rates. Read More...
View articleDollars flow toward major online publishers. Read More...
View articleIn two reports this week, broadcasters are told their ad-based revenue streams may soon dry up in the face of interactive technology. Read More...
View articleOnline advertising has begun to emerge from the doldrums. Read More...
View articleAn analysis of steps that turn clickers into customers finds results may take up to two weeks. Read More...
View articleThe auto industry is beginning to realize the impact of the Internet, and they are adjusting their marketing efforts accordingly. Read More...
View articleThe newest direct marketing medium bests the rest, according to research. Read More...
View articleRich media ads continue to outperform standard ads, while clickthrough rates, though nothing to rave about, remain stable. Read More...
View articleLead generation is more important than sales for most commercial sites, and marketers are wresting control of those sites from the IT department. Read...
View articleU.S. publishers of HTML newsletters that target business professionals might have the most receptive viewing audience. Read More...
View articleConsumers have become adept at sorting wanted e-mail from unwanted spam. Read More...
View articleMarketing communications firms boast the highest unique open rate, but system-exploiting spammers create obstacles. Read More...
View articleRich and streaming media are on an ever-upward path, but they're still dogged by the same old problems. Read More...
View articleThe upscale, technically savvy, trend-setting Internet broadcast audience is more likely to try or buy new products or services before the general pop...
View articleAs new technology effectively eliminates TV commercials, advertisers are likely to waste billions of dollars unless they find other methods for gettin...
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