There's still considerable growth ahead for the online advertising market, but at 3 percent of the total advertising market it's not enough to support...
View articleSpending on online advertising slowed in the first nine months of 2001, according to CMRi, but the research firm speaks hopefully of 2002. Read More...
View articleInternet advertising in the United States remains off, but the Interactive Advertising Bureau insists the Internet market is more than holding its own...
View articleA study by Gartner found a disconnect between the consumers who don't want one identity service to track their passwords and the companies that usuall...
View articleWhile advertisers could benefit in the short run, directing users' surfing habits also could spur a consumer backlash. Read More...
View articleThe concept of e-government often brings to mind efficient and convenient interaction between the government and citizens. But some research suggests ...
View articleThe total U.K. Internet advertising market for the first half 2001 was £90.2 million, a 42 percent increase over online ad spending from one year earl...
View articleWhile groups like the Interactive Advertising Bureau mull the idea of challenging the legality of theso-called "ad blockers," research from Forrester ...
View articleA soft economy and an approaching holiday season have combined to trigger an increase in online ads for consumer credit services, a report from Jupite...
View articleWith all the attention being paid to the mail, it should come as no surprise that proponents of e-mail marketing say it's the way to go for the upcomi...
View articleThe online ad industry grew last year, though average CPMs are down -- as are traditional advertisers' expectations of again increasing their funding ...
View articleAfter earlier downgrading overall advertising spending projections, media consultant Jack Myers is singing a slightly different tune, writing in the M...
View articleOnline ad revenues declined 7.8 percent in the first half of 2001 compared to the first half of 2000, according to the IAB's Ad Revenue Report, which ...
View articleA study by the CyberAtlas Research division of INT Media Group concludes that, in the first two quarters of 2001, the medium had slowly been coming in...
View articleE-government, which refers to the delivery of government information and services online through the Internet or other digital means, made good progre...
View articleCompanies who spend millions of dollars developing corporate Web sites are unintentionally damaging their Web site visibility in search engines, accor...
View articleA study by the IMT Strategies, the Direct Marketing Association and the Association for Interactive Media blasts some long-held assumptions about onli...
View articleOnline advertising spending dropped 10 percent for the first half of 2001 compared to first-half revenue in 2000, according to CMRi, the Internet divi...
View articleIt's a mixed bag from the online advertising industry-watchers at Merrill Lynch: based on promising quarterly reports from some companies, the investm...
View articleSearch engines may be the top method for finding sites on the Web, but only a small percentage of businesses have dedicated a portion of their marketi...
View articleTraditional advertisers in Europe are still reluctant to spend money online, even though European audiences are increasing the amount of time they spe...
View articleHere's a little good news for Web advertising firms -- they're going to see greater industry-wide growth than other media, according to a study by Mye...
View articleJupiter Media Metrix has spotted a light at the end of the online advertising tunnel. But what comes out when the market emerges will be part digital ...
View articlePublishers trying to survive a soft advertising market are missing the opportunity to sell online advertisers on high-margin "premium" inventory, acco...
View articlePaid search engines are faring well during the soft online ad market because they are among the few that have successfully aligned the needs of both c...
View articlePop-under ads, including the nearly omnipresent campaign from X10, may build brand awareness but they may do so at the expense of brand image, found a...
View articleAs part of its ongoing effort make online advertising appeal to traditional advertisers, the Interactive Advertising Bureau got together its Branding ...
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