The top advertisers on the Web from June 2001, according to Nielsen//NetRatings. Read More...
View articleAmid efforts by groups like the Interactive Advertising Bureau to promote Web media's branding efficacy, Internet ad industry players are releasing st...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articleMedia planners are more likely to make banner ad or enhanced TV buys than buys on most offline media, according to a new Myers Reports study. Read Mor...
View articleThe actual return on investment from online advertising is likely 25 to 35 percent higher than most marketers believe, according to Jupiter Media Metr...
View articleE-mail marketing has seen explosive growth during the past year -- and doesn't show any signs of abating, according to analysts at Aberdeen Group. Rea...
View articleSpending on streaming media-enabled promotion and advertising will grow exponentially during the next four years, according to the Yankee Group. Read ...
View articleInteractive TV might be seeing renewed interest by ad technology firms as of late, but a study from Jupiter Media Metrix suggests that the medium stil...
View articleThe top advertisers on the Web from May 2001, according to Nielsen//NetRatings. Read More...
View articleEven among experienced Web users, sites that ask for personal information are likely to be abandoned, according to research by SRI. Read More...
View articleWhile current worries about the economy may have dampened growth predictionsfor 2001, the online ad and media industry's long-term prospects remainbri...
View articleBanner ads are expected to decline as a proportion of the total online ad market in Western Europe, according to the Yankee Group. And it looks like i...
View articleThe top advertisers on the Web from April 2001, according to Nielsen//NetRatings. Read More...
View articleEighty-five percent of Webcasters have sold at least one Webcast advertising buy in the part year, according to a survey by Arbitron, which calls it p...
View articleCompanies continue to experiment with online advertising, according to research by Nielsen//NetRatings and AdRelevance, and so far it appears high-tec...
View articleThe Web sites of consumer packaged goods brands do a good job of providing contact and basic product information, according to a study by Information ...
View articleInternet advertising in the United States reached $2.2 billion in revenue for the fourth quarter of 2000, bringing total online revenue for the year t...
View articleThe top advertisers on the Web from March 2001, according to Nielsen//NetRatings. Read More...
View articleThe online advertising sector is not all that bad -- and actually could be getting better -- according to a report from Nielsen//NetRatings' AdSpectru...
View articleVertical ads are the latest vehicle to carry the hopes of the Internet advertising faithful. According to AdRelevance, the number of vertical ads incr...
View articleYounger Americans and veteran Internet users are among the least concerned with online privacy, according to a report by eMarketer, but the biggest pr...
View articleThe role of Internet portals has changed: they are no longer gateways to the Internet, but rather, have become destinations. Now portals need to adopt...
View article"Two roads diverge in a yellow wood..." Well, not exactly, but as marketers search for ways to improve banners, are they missing the point? Internet c...
View articleE-mail marketing efforts are being seriously undermined by frequent consumer e-mail address changes, according to a survey by NFO WorldGroup, which fo...
View articleDespite slowing growth in online ad spending, a study by Competitive Media Reporting suggests that advertisers continue to embrace Web media with grow...
View articleThere might be cause for greater optimism about the future of online ad spending, according to a report by Myers Reports that forecasts a coming incre...
View articleLarger, more established companies are increasing their online ad spend, but the majority of Web advertisers remain small and mid-sized dot-coms. Read...
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