Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...
View articleBlack Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Read More...
View articleCoca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Read More...
View articleWhether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and cus...
View articleWhile Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Read More...
View articleAugmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can,...
View articleLooking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Hal...
View articleLearn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Read More...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleIt doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Read More...
View articleThe primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as ...
View articleBy improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a...
View articleNorth American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional ...
View articleYour company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment. Read More...
View articleIn a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but th...
View articleOne must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Read More...
View articleEver heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...
View articleIf you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be th...
View articleMarketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Read More...
View articleWhile companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to th...
View articleOne-third of shoppers will change behavior due to new tax. Read More...
View articleMcKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...
View articleWhat email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Read More...
View articleWhile high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Read More...
View articleSetting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the mai...
View articleIs it the digital sales channel for brands in China? Read More...
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