New Shopping Tool Poaches Deals for Online Checkout
Ecommerce

New Shopping Tool Poaches Deals for Online Checkout

13y Mary Lisbeth D'Amico

New Shopping Tool Poaches Deals for Online Checkou...

PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals. Read More...

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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
Ad Industry Metrics

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

13y James Dohnert

ComScore: E-Commerce Sales Up 13 Percent for Q1 20...

The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth f...

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Smartphone-Empowered Shopping Is the New Norm
CPG

Smartphone-Empowered Shopping Is the New Norm

13y Matt Kapko

Smartphone-Empowered Shopping Is the New Norm

A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...

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Kayak Launches First Global Ad Campaign
Ecommerce

Kayak Launches First Global Ad Campaign

13y Susan Kuchinskas

Kayak Launches First Global Ad Campaign

With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commerc...

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Dissuasion Marketing: OMG, RH.com, What Were You Thinking?
Analytics

Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

13y Jim Sterne

Dissuasion Marketing: OMG, RH.com, What Were You T...

How Restoration Hardware is killing trees...and its customer service at the same time. Read More...

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Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Asia

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

13y Adaline Lau

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...

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Yahoo Opens Online Outlet Stores in Hong Kong
Asia

Yahoo Opens Online Outlet Stores in Hong Kong

13y Adaline Lau

Yahoo Opens Online Outlet Stores in Hong Kong

The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Read More...

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Deckers' UGG Footwear Steps Into E-Commerce in China
Asia

Deckers' UGG Footwear Steps Into E-Commerce in China

13y Adaline Lau

Deckers' UGG Footwear Steps Into E-Commerce in Chi...

Deckers appoints e-commerce director to capture China's booming online shopping, set to surpass the U.S. to become the world's largest e-commerce mark...

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Old Navy Buys Into 'Brad World' on Bravo
Ecommerce

Old Navy Buys Into 'Brad World' on Bravo

13y Matt Kapko

Old Navy Buys Into 'Brad World' on Bravo

Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its sp...

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CMO Survival Guide
Ecommerce

CMO Survival Guide

13y Jim Taschetta

CMO Survival Guide

A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Read More...

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Aliyun Search Could Impact Baidu and E-Commerce in China
Asia

Aliyun Search Could Impact Baidu and E-Commerce in China

13y Adaline Lau

Aliyun Search Could Impact Baidu and E-Commerce in...

Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implica...

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Why CMOs Need to Own Product Development
Ecommerce

Why CMOs Need to Own Product Development

13y Jim Taschetta

Why CMOs Need to Own Product Development

The marketer is no longer the primary shaper of the brand. Consumers are now in control. Read More...

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Oakley on Social Marketing and Ecommerce in Indonesia [Video]
Asia

Oakley on Social Marketing and Ecommerce in Indonesia [Video]

13y Adaline Lau

Oakley on Social Marketing and Ecommerce in Indone...

Oakley Indonesia exec shares how she gets buy-in from her boss to invest in digital tools as well as how to do social marketing in the country. Read M...

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Facebook's 'Were Here' Feature Exposes Mobile Buzz
Ecommerce

Facebook's 'Were Here' Feature Exposes Mobile Buzz

13y Christopher Heine

Facebook's 'Were Here' Feature Exposes Mobile Buzz

Large retailers need to call their Facebook reps. Read More...

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All Wrapped Up! The Hottest Holiday Trends
Ecommerce

All Wrapped Up! The Hottest Holiday Trends

13y Denise Zaraya

All Wrapped Up! The Hottest Holiday Trends

A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday s...

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A CMO's 6 Tests for Evaluating Effective Marketing Programs
Ecommerce

A CMO's 6 Tests for Evaluating Effective Marketing Programs

13y Jim Taschetta

A CMO's 6 Tests for Evaluating Effective Marketing...

A primer for determining if a customer incentive is truly adding value to your business. Read More...

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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Audience

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

13y James Dohnert

U.S. Consumers Spend $27 Billion Online in Lead-Up...

According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...

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The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
Ecommerce

The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

13y Augustine Fou

The Good, Bad, and Ugly of Online Campaign Ratings...

A look into why some industries and companies have moved aggressively into digital, but others still have not. Read More...

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Over $16 Billion Has Been Spent Online This Holiday Season
Ecommerce

Over $16 Billion Has Been Spent Online This Holiday Season

13y James Dohnert

Over $16 Billion Has Been Spent Online This Holida...

According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...

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Cyber Monday Shopping Sales Up 30%
Ecommerce

Cyber Monday Shopping Sales Up 30%

13y James Dohnert

Cyber Monday Shopping Sales Up 30%

Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Read More...

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Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder
Asia

Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunde...

13y Motoko Hunt

Is It a Fine Idea or a Brilliant Mistake? Don't Be...

As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Read More...

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Van Heusen Partners With Funny or Die for New Campaign
CPG

Van Heusen Partners With Funny or Die for New Campaign

13y Lisa Lacy

Van Heusen Partners With Funny or Die for New Camp...

Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iter...

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Campbell Soup Trying to Attract Millenials With Digital Content
CPG

Campbell Soup Trying to Attract Millenials With Digital Content

13y Lisa Lacy

Campbell Soup Trying to Attract Millenials With Di...

Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous perso...

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Why Gift Marketing Is the Next Big Thing
CPG

Why Gift Marketing Is the Next Big Thing

13y Jim Taschetta

Why Gift Marketing Is the Next Big Thing

By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the sca...

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Black Friday Advertising Shows the Lift
Ecommerce

Black Friday Advertising Shows the Lift

13y Denise Zaraya

Black Friday Advertising Shows the Lift

Trends that have retailers seeing green. Part five in a six-part holiday series. Read More...

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Time Warner Study: One Size Doesn't Fit All in Reaching Women
Ecommerce

Time Warner Study: One Size Doesn't Fit All in Reaching Women

13y Mary Lisbeth D'Amico

Time Warner Study: One Size Doesn't Fit All in Rea...

Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a ne...

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Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Ad Industry Metrics

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

13y James Dohnert

Over 90% of Shoppers Find Their Cyber Monday Shopp...

New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...

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