Got people on your e-mail address list who don't open your messages? They probably aren't generating spam complaints or bounces. So why stir things up...
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View articleMarketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Read Mo...
View articleIf you need to reach busy professionals, you need a multichannel approach. Here's where to begin. Read More...
View articleIs this end of e-mail? Or just the next step in its evolution? Read More
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View articleFlagging a new twist on an old scam and decoding mystery text in spam. Read More...
View articleCommercial e-mail senders get a boost for deliverability. Learn why. Read More...
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View articleYou want to use e-mail append to create more effective e-mail marketing. But will it really help? Read More...
View articleGuidelines to follow if you want to grab the attention of chief-level executives. Read More...
View articleRespectable e-mail marketers could learn from the folks who promote payday loans, herbal remedies, and get-rich-quick schemes. Read More...
View articleAn e-mail marketer flunks a rule of modern e-mail design. Here's how to avoid the same mistake. Read More...
View articleConsider these seven lessons before working with a third-party e-mail list provider. Second in a two-part series. Read More...
View articleE-mail promises to be 2009's primary communications channel. Are you ready? Read More...
View articleThe marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. Re...
View articleThree tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives. Read More...
View articleAny of these resolutions will help you get your e-mail efforts back on track in the coming year. Read More...
View articleWritten by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman Read More...
View articleA look at one consumer goods company's plan to use a third-party e-mail list to boost business. Part one of a series. Read More...
View articleCutsey photos of employees don't cut it. Read More
View articleShould you be creating messaging around what's happening in consumers' minds and in their respective inboxes? Read More...
View articleWhat if your e-mail has an inaccurate offer or mistaken information? Second in a two-part series. Read More...
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