Spam: Always Annoying, Often Offensive
Email

Spam: Always Annoying, Often Offensive

23y Robyn Greenspan

Spam: Always Annoying, Often Offensive

The payoff for spammers lies in the 1 percent of recipients who give money as a response to an unsolicited commercial e-mail. Read More...

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Daily E-Newsletter As New Business Incubator
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Daily E-Newsletter As New Business Incubator

23y Karen Gedney

Daily E-Newsletter As New Business Incubator

How smart e-newsletter analytics helped one publisher launch a whole string of ancillary businesses. Read More...

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Spam: Always Annoying, Often Offensive
Data insights

Spam: Always Annoying, Often Offensive

23y Robyn Greenspan

Spam: Always Annoying, Often Offensive

The payoff for spammers lies in the 1 percent of recipients who give money as a response to an unsolicited commercial e-mail. Read More...

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NAI Links With IronPort's Bonded Sender Program
Email

NAI Links With IronPort's Bonded Sender Program

23y Zachary Rodgers

NAI Links With IronPort's Bonded Sender Program

E-mail infrastructure provider links with E-Mail Service Provider Coalition for sender whitelist. Read More...

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Life Along The E-Mail Continuum
Email

Life Along The E-Mail Continuum

23y Paul Soltoff

Life Along The E-Mail Continuum

Improve e-mail metrics, every step of the way. Read More

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CTRs and List Rental Practices: Readers Weigh in
Email

CTRs and List Rental Practices: Readers Weigh in

23y Heidi Anderson

CTRs and List Rental Practices: Readers Weigh in

ClickZ readers respond to Heidi’s recent columns addressing CTR deceptions and the ethics of list rental. Read More...

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Spammers Becoming More Brazen
Email

Spammers Becoming More Brazen

23y Jeanne Jennings

Spammers Becoming More Brazen

Spammers are using virus-like methods to avoid blacklisting and get their messages into as many email in-boxes as possible in the shortest amount of t...

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Strategy in Action: Hi-Tech, Low Budget
Email

Strategy in Action: Hi-Tech, Low Budget

23y Kathleen Goodwin

Strategy in Action: Hi-Tech, Low Budget

A B2B software company's newsletter, reviewed. Read More...

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Consumers Get Spam Savvy
Ad Industry Metrics

Consumers Get Spam Savvy

23y Brian Morrissey

Consumers Get Spam Savvy

Consumers have become adept at sorting wanted e-mail from unwanted spam. Read More...

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Going Postal
Email

Going Postal

23y Ben Isaacson

Going Postal

E-mail append: Crafty, or just plain creepy? Will a patchwork of spam laws encourage marketers to mine more customer data? One marketer argues what yo...

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L-Soft’s LISTSERV®
Email

L-Soft’s LISTSERV®

23y Team ClickZ

L-Soft’s LISTSERV®

LISTSERV® is a system that allows users to create, manage, and control electronic mailing lists on their corporate network or on the Internet. Read Mo...

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Six Small (and Cheap!) Ways to Target E-Mail
Email

Six Small (and Cheap!) Ways to Target E-Mail

23y Jeanne Jennings

Six Small (and Cheap!) Ways to Target E-Mail

No, you don't need an enterprise-level CRM system to make your e-mail a little more personal. Read More...

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E-Mail FAQs
Email

E-Mail FAQs

23y Karen Gedney

E-Mail FAQs

A jump-start for folks new to the B2B e-mail space. Read More

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Clean Up Your Own Backyard
Email

Clean Up Your Own Backyard

23y Paul Soltoff

Clean Up Your Own Backyard

Positioning yourself as a spam fighter is popular. What’s really being done to solve the problem? Read More...

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The Deadly Duo: Spam and Viruses, September 2003
Data insights

The Deadly Duo: Spam and Viruses, September 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, September 2003

The spam volume has risen, thanks to the proliferation of unwanted political messages that are being cast across the Internet. Read More...

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Rich E-Mail: In-Line For Rollerblade
Email

Rich E-Mail: In-Line For Rollerblade

23y Heidi Anderson

Rich E-Mail: In-Line For Rollerblade

The skate manufacturer glides into rich e-mail marketing. Read More...

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E-Mail Address Forensics
Email

E-Mail Address Forensics

23y Ben Isaacson

E-Mail Address Forensics

How can you tell if an e-mail address is 'dead'? Read More

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Supersize Search For Q4 and Beyond
Email

Supersize Search For Q4 and Beyond

23y Al DiGuido

Supersize Search For Q4 and Beyond

You paid good money for every click. That's just the beginning. How to integrate search with e-mail and other marketing media. Read More...

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Calif. Enacts Tough Anti-Spam Law
Email

Calif. Enacts Tough Anti-Spam Law

23y Matt Villano

Calif. Enacts Tough Anti-Spam Law

Governor Davis signs a bill against unwanted e-mail, which extends the current requirements for commercial e-mail to carry ’ADV’ or ’ADV:ADLT’ in the ...

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New Twist: Integrating Transit Ads and E-mail
Email

New Twist: Integrating Transit Ads and E-mail

23y Karen Gedney

New Twist: Integrating Transit Ads and E-mail

There’s a lot of ad competition in the subway for adult education programs. How did Metropolitan College of New York makeits ads interactive? Read Mor...

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E-Mail Copy Clinic: The Power of Words
Email

E-Mail Copy Clinic: The Power of Words

23y Paul Soltoff

E-Mail Copy Clinic: The Power of Words

How to write copy that sells: the theory and the practice. Read More...

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E-Mail Goes Swimmingly For Pool Company
Email

E-Mail Goes Swimmingly For Pool Company

23y Heidi Anderson

E-Mail Goes Swimmingly For Pool Company

Selling high-ticket goods: Kayak Pools makes a splash with e-mail. Read More...

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Cloudmark Tackles False-Positive Problem
Email

Cloudmark Tackles False-Positive Problem

23y Brian Morrissey

Cloudmark Tackles False-Positive Problem

The anti-spam company rolls out a rating system designed to let users control their inboxes without legitimate e-mail getting tagged as spam. Read Mor...

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Strategy in Action: What Works in Your Newsletters
Email

Strategy in Action: What Works in Your Newsletters

23y Kathleen Goodwin

Strategy in Action: What Works in Your Newsletters

How a mall keeps newsletter subscribers enthralled. Read More...

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Microsoft, AOL, Others Focus on Fixing Inboxes
Email

Microsoft, AOL, Others Focus on Fixing Inboxes

23y Rebecca Lieb

Microsoft, AOL, Others Focus on Fixing Inboxes

A gathering of ISPs, anti-spammers, and e-mail marketers lays out more recommendations on how to fight spam while maintaining a lucrative business mod...

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Permission: Black, White... and Grey?
Email

Permission: Black, White... and Grey?

23y Ben Isaacson

Permission: Black, White... and Grey?

Is permission to e-mail black and white, or does every marketer have a unique set of circumstances? Read More...

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mUrgent
Email

mUrgent

23y Team ClickZ

mUrgent

Send personalized e-mail and wireless text messaging with mUrgent’s Empact. Read More...

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