Conferences are time-tested ways to bring in dough, generate sales leads, and position your company. Email can help you get a jump start on your prepa...
View articleAre you overlooking the fact most recipients first see email messages in a preview window? How to leverage an overlooked but key element in your campa...
View articleBoogiePOP Enterprise is an enterprise-level software solution for fully automating the process of handling bounced e-mail messages. Read More...
View articleYou know an email campaign costs less than direct mail. But what about the ROI factor? Read More...
View articleGlobal Internet group says focusing on people by closing down open relays and educating users, not focusing on technologies such as spam-filtering, is...
View articleIs your e-newsletter working? Here’s how to find out. In part one of ’Measuring Success’: quantitative metrics. Read More...
View articleAre your email promotions based on your gut or your customers? A step-by-step guide to crafting a test versus control promotion. Read More...
View articleWhat you’re sending out says a lot about your relationship with your email recipients. Read More...
View articleIf we can’t agree on opt-in versus opt-out, how will we stop spam? Read More...
View articleNot yet nailed as a spammer? You will be (whether you deserve it or not). Edward offers three proactive steps to take now. Read More...
View articleDespite new standards, appending email addresses is a questionable practice. Read More...
View articleMarketing shouldn't be about the occasional one-off print ad or quickie campaign. To be successful, you need to incorporate winning techniques into yo...
View articlePacific Software Publishing’s NewsMail2U email broadcasting service is a method of promoting new products and services, delivering newsletters, specia...
View articleYou may end up with a smaller database, but the future of the industry is at stake. Read More...
View articleAfraid of using ’FREE’ in your subject line? You’re not alone. Nor is your fear unfounded. Techniques legitimate marketers can use to bypass spam filt...
View articleGetting confusing open rate numbers when sending HTML emails to AOL users? Join the club. Then, discover the solution. Read More...
View articleYou might think this question has been hashed to death. It hasn’t. Read More...
View articleThis is only a test. Whether you’re emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Re...
View articleThe good, the bad, the opportunities: a critical look at email as a marketing medium. Read More...
View articleEmailLabs offers an e-mail campaign management system that provides ways to gather customer data, build e-mail newsletters, deliver them on time, and ...
View articleHold on! Before you hit ’send’ on your next campaign, make sure you’ve done this indispensable groundwork. Read More...
View articleBuzzwords come and go, but there’s a good reason one -- integration -- has stuck around. Read More...
View articleWe're living in an untrusting environment, and the prevailing mood is creating changes in our industry and throughout our world. But it's time to stop...
View articleProcedures that are no-brainers in the offline world are causing serious headaches online. It’s time to come together as an industry and adopt some so...
View articleZap spam, save your brand? One email marketer developed a simple, elegant solution. List brokers won’t like it. Read More...
View articleA 13-year-old boy with a six-figure income just registered at your site. You know he’s lying about something -- but how do you get to the truth? Read ...
View articleDirect marketing is a lot of science and only a little bit of art. Learn to play by the numbers and win. Read More...
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