Researchers Find ISPs Inject Ads Into Web Pages
Media

Researchers Find ISPs Inject Ads Into Web Pages

18y Fred Aun

Researchers Find ISPs Inject Ads Into Web Pages

Finding is part of a broader study on how frequently Web pages are altered in transit. Read More...

View article
Marketing Automation Tool Mixes New Channels with Old
Media

Marketing Automation Tool Mixes New Channels with Old

18y Enid Burns

Marketing Automation Tool Mixes New Channels with ...

Eloqua, which helps marketers and their sales teams reach out to prospects using e-mail, direct mail, and the Web adds new channels to its platform. R...

View article
Video Games, From Toys to Tools
Media

Video Games, From Toys to Tools

18y Matt Story

Video Games, From Toys to Tools

Video games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples. Read More...

View article
Marketing to the Media...Continued
Media

Marketing to the Media...Continued

18y Rebecca Lieb

Marketing to the Media...Continued

The flurry leading up to ad:tech prompted a bit of a rant last week about best practices for marketing to the media Read More...

View article
NBCU Forms Unit to Create Brand-Centric Digital Content
Media

NBCU Forms Unit to Create Brand-Centric Digital Content

18y Kate Kaye

NBCU Forms Unit to Create Brand-Centric Digital Co...

The new NBC Universal Digital Studio aligns with Omnicom Media Group Digital as its first agency partner. Read More...

View article
Execs & Accounts for Friday April 18, 2008
Media

Execs & Accounts for Friday April 18, 2008

18y Enid Burns

Execs & Accounts for Friday April 18, 2008

A CBS Interactive reorg; Executive appointments at R/GA, Mediaedge:cia, [x+1] and StrongMail. Read More...

View article
I Never Metadata I Didn't Like
Media

I Never Metadata I Didn't Like

18y Vin Crosbie

I Never Metadata I Didn't Like

Online retailers long ago discovered that including specific metadata greatly increases reach, traffic, and results. It's time online information comp...

View article
The Essence of Content
Media

The Essence of Content

18y Dorian Sweet

The Essence of Content

With online ads getting so robust, how does one decide what goes into them? Read More...

View article
Rebecca Lieb Leaves Post as ClickZ Editor-in-Chief
Media

Rebecca Lieb Leaves Post as ClickZ Editor-in-Chief

18y Anna Maria Virzi

Rebecca Lieb Leaves Post as ClickZ Editor-in-Chief

Rebecca Lieb announced today that she will leave her post as editor-in-chief of the ClickZ Network to pursue independent opportunities in the interact...

View article
Google Reports Strong Q1, Surprising Some
Media

Google Reports Strong Q1, Surprising Some

18y Zachary Rodgers

Google Reports Strong Q1, Surprising Some

All eyes were on the company's click growth ahead of its earnings release today, and Google didn't disappoint. Read More...

View article
Search Ad Spending Wavered in Late Q1
Media

Search Ad Spending Wavered in Late Q1

18y Enid Burns

Search Ad Spending Wavered in Late Q1

Google's quarterly earnings call this afternoon will offer further clues. Read More...

View article
Mindshare Restructures With Eye on Integration
Media

Mindshare Restructures With Eye on Integration

18y Douglas Quenqua

Mindshare Restructures With Eye on Integration

Under the reorg, Mindshare Interaction will be completely absorbed into the WPP Group-owned global agency. Read More...

View article
New Ad Network Pairs IAC Ad Solutions with HealthCentral Network
Media

New Ad Network Pairs IAC Ad Solutions with HealthCentral Network

18y Fred Aun

New Ad Network Pairs IAC Ad Solutions with HealthC...

Rollout comes three months after IAC took a stake in HealthCentral. Read More...

View article
The Reinvention of Search
Media

The Reinvention of Search

18y Courtney Acuff

The Reinvention of Search

Two new mobile search products help alter how we navigate our physical environment. Read More...

View article
Automotive Takes Web Technology to New Creative Heights
Media

Automotive Takes Web Technology to New Creative Heights

18y Tessa Wegert

Automotive Takes Web Technology to New Creative He...

Come for the pleasure, stay for the pitch. Read More...

View article
NBC Expects $1B from Digital Properties in '08
Media

NBC Expects $1B from Digital Properties in '08

18y Anna Maria Virzi

NBC Expects $1B from Digital Properties in '08

George Kliavkoff, chief digital officer for NBC Universal, said the company's digital properties are on track to generate $1 billion in revenue this y...

View article
AKQA Aims for Integrated Digital Services
Media

AKQA Aims for Integrated Digital Services

18y Anna Maria Virzi

AKQA Aims for Integrated Digital Services

San Francisco-based ad agency builds up search marketing practice, expands U.K. media planning operations, and more. Read More...

View article
Video Could Fuel Online Recruitment Ad Spending
Media

Video Could Fuel Online Recruitment Ad Spending

18y Kate Kaye

Video Could Fuel Online Recruitment Ad Spending

A new report shows revenues from online job ads will rise to more than $11 billion by 2012, and a good chunk of that could come from video offerings. ...

View article
Interpublic Media CEO Runs to Spot Runner
Media

Interpublic Media CEO Runs to Spot Runner

18y Fred Aun

Interpublic Media CEO Runs to Spot Runner

Mark Rosenthal's hire follows that of MSN bigwig Joanne Bradford. Read More...

View article
Federated Media's $50 Million Round: Where Will It Go?
Media

Federated Media's $50 Million Round: Where Will It Go?

18y Douglas Quenqua

Federated Media's $50 Million Round: Where Will It...

The ad network's event production efforts and a video extension for BoingBoing may offer clues to the company's plans. Read More...

View article
Execs & Accounts for Wednesday April 16, 2008
Media

Execs & Accounts for Wednesday April 16, 2008

18y Enid Burns

Execs & Accounts for Wednesday April 16, 2008

Covario names four new execs, Epsilon hires a new VP of strategic communications, Omnicom's Javelin Direct appoints McNiece to VP spot. Read More...

View article
Kudos to Pete Blackshaw
Media

Kudos to Pete Blackshaw

18y Anna Maria Virzi

Kudos to Pete Blackshaw

Pete Blackshaw is one of three Internet marketing pioneers given an industry achievement award last night at ad:tech SF . Blackshaw, a ClickZ columnis...

View article
Kodak, Out of the Dark (Room)
Media

Kodak, Out of the Dark (Room)

18y Anna Maria Virzi

Kodak, Out of the Dark (Room)

Eastman Kodak's Jeffrey W Read More

View article
Google TV Ads: General Release Confirmed for Next Few Weeks
Media

Google TV Ads: General Release Confirmed for Next Few Weeks

18y Zachary Rodgers

Google TV Ads: General Release Confirmed for Next ...

Don't look now Ma, but your favorite soap's about to run its first ad for DogShoes.com. Google has confirmed it will soon offer its TV Ads program, in...

View article
Lead Gen Firm Q Interactive Expands into U.K.
Media

Lead Gen Firm Q Interactive Expands into U.K.

18y Jack Marshall

Lead Gen Firm Q Interactive Expands into U.K.

U.S Read More

View article
Clinton: Bitter about Search Ads?
Media

Clinton: Bitter about Search Ads?

18y Kate Kaye

Clinton: Bitter about Search Ads?

McCain remains the clear frontrunner in paid search, and Clinton isn't spending much at all Read More...

View article
As Economy Flags, Will U.S. Shops Look to Europe?
Media

As Economy Flags, Will U.S. Shops Look to Europe?

18y Zachary Rodgers

As Economy Flags, Will U.S. Shops Look to Europe?

Interactive budgets are growing way faster in Europe than they are in the U.S Read More...

View article
1 283 284 285 286 287 924