Does Premium Viral Content Exist?
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Does Premium Viral Content Exist?

18y Tessa Wegert

Does Premium Viral Content Exist?

Marketers can ensure that consumers create content that's up to a brand's standards. Here's how. Read More...

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Microsoft/Yahoo Maneuvers: Curiouser and Curiouser
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Microsoft/Yahoo Maneuvers: Curiouser and Curiouser

18y Zachary Rodgers

Microsoft/Yahoo Maneuvers: Curiouser and Curiouser

There's seemingly no end to the improbable machinations swirling around Microsoft's unsolicited bid for Yahoo Read More...

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Advertising.com Launches Inventory Management Platform
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Advertising.com Launches Inventory Management Platform

18y Kate Kaye

Advertising.com Launches Inventory Management Plat...

And you thought PubAccess meant you were watching Nova or Jim Lehrer Read More...

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Georgia Court Lesson: Check Metatags with Lawyers
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Georgia Court Lesson: Check Metatags with Lawyers

18y Kate Kaye

Georgia Court Lesson: Check Metatags with Lawyers

Marketing tech law blogger extraordinaire Eric Goldman has a thorough post on an 11th Circuit Court decision on the use of trademarks in metatags, as ...

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Yahoo Makes Ultimate Concession, Tests Google Ads
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Yahoo Makes Ultimate Concession, Tests Google Ads

18y Zachary Rodgers

Yahoo Makes Ultimate Concession, Tests Google Ads

The move is another attempt by Yahoo to project a range of alternatives to a merger with Microsoft. Microsoft claims a formal deal would be anti-compe...

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Yahoo Buys IndexTools, Could Leapfrog Google Analytics
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Yahoo Buys IndexTools, Could Leapfrog Google Analytics

18y Zachary Rodgers

Yahoo Buys IndexTools, Could Leapfrog Google Analy...

A free version of IndexTools for Yahoo's SMB advertisers would create fierce competition for Google Analytics. Read More...

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As Deadline Looms, Comments Roll In for FTC's Behavioral Ad Principles
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As Deadline Looms, Comments Roll In for FTC's Behavioral Ad Principles

18y Zachary Rodgers

As Deadline Looms, Comments Roll In for FTC's Beha...

Google says overly broad definition of behavioral targeting could hurt its search ads business. Read More...

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U.K.'s Online Ad Spend Continues Steady Climb
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U.K.'s Online Ad Spend Continues Steady Climb

18y Enid Burns

U.K.'s Online Ad Spend Continues Steady Climb

In two years, rich media and imbedded format display ads have doubled in spend, driving growth in the U.K. market. Read More...

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News Corp. Buys Big Stake in U.K.-based Online Ad Specialist
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News Corp. Buys Big Stake in U.K.-based Online Ad Specialist

18y Fred Aun

News Corp. Buys Big Stake in U.K.-based Online Ad ...

International ad network, pop-under video ad pioneer join forces. Read More...

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Execs & Accounts for Wednesday, April 9, 2008
Media

Execs & Accounts for Wednesday, April 9, 2008

18y Enid Burns

Execs & Accounts for Wednesday, April 9, 2008

Google exec Daniel Stickel defects to WebTrends; Yahoo's Elizabeth Harz heads up global ad sales at Electronic Arts; Amobee partners with QuickPlay Me...

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Scripps Shoots for "Total Category Dominance"
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Scripps Shoots for "Total Category Dominance"

18y Rebecca Lieb

Scripps Shoots for "Total Category Dominance"

Dropped in on the Scripps Networks upfront this morning Read More...

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ESPN Gets Video Reach through AOL Deal
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ESPN Gets Video Reach through AOL Deal

18y Kate Kaye

ESPN Gets Video Reach through AOL Deal

Not only has ESPN.com reportedly ditched selling through online ad networks, the site needs more video inventory to satisfy advertisers Read More...

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Search Engines Under Pressure in Europe to Delete Personal Info Quickly
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Search Engines Under Pressure in Europe to Delete Personal Info Quickly

18y Douglas Quenqua

Search Engines Under Pressure in Europe to Delete ...

Report from European Commission's Article 29 Working Party says search engines should delete user data within six months of recording it. Read More...

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New Index Reveals Surprising Ad Pricing Trends
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New Index Reveals Surprising Ad Pricing Trends

18y Fred Aun

New Index Reveals Surprising Ad Pricing Trends

PubMatic's data from 3,000 publishers show small sites make more CPM than large ones. Read More...

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Nielsen Acquires IAG to Build Up Analytical Expertise
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Nielsen Acquires IAG to Build Up Analytical Expertise

18y Enid Burns

Nielsen Acquires IAG to Build Up Analytical Expert...

Nielsen hopes to gain insight and measurement on engagement through its acquisition of IAG Research. Read More...

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LBi Snatches Digital Agency Special Ops Media
Media

LBi Snatches Digital Agency Special Ops Media

18y Douglas Quenqua

LBi Snatches Digital Agency Special Ops Media

Digital agency based in Europe picks up New York City agency in deal valued between $25 million to $45 million. Read More...

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Online Customer Acquisition: Lessons Learned
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Online Customer Acquisition: Lessons Learned

18y Hollis Thomases

Online Customer Acquisition: Lessons Learned

A report from the first LeadsCon conference. Read More...

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How to Advertise Online Video Production Services
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How to Advertise Online Video Production Services

18y Christine Beardsell

How to Advertise Online Video Production Services

Creating a short promotional spot and distributing it online has become easier and cheaper than ever. Here's a look at some tools for small businesses...

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Top 10 Search Terms in 10 Categories, February 2008
Media

Top 10 Search Terms in 10 Categories, February 2008

18y rumo

Top 10 Search Terms in 10 Categories, February 200...

The month's top search terms in 10 categories. Read More...

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Clinton Raising Cash for PA Web Ads
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Clinton Raising Cash for PA Web Ads

18y Kate Kaye

Clinton Raising Cash for PA Web Ads

Hillary Clinton's campaign site has a giant homepage image dedicated to fundraising for specific types of ads targeted to Pennsylvanians, including on...

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'Tis the Season
Media

'Tis the Season

18y Anna Maria Virzi

'Tis the Season

Spring preening moves into high gear in New York City with the arrival of warmer weather Read More...

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When Online Ads Drive Offline Sales
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When Online Ads Drive Offline Sales

18y Anna Maria Virzi

When Online Ads Drive Offline Sales

An online search and display-ad campaign brought online and offline dividends to a retailer, comScore's chief executive Magid Abraham reports. In an a...

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Yahoo Names Ad Network Platform, Signals Summer Rollout
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Yahoo Names Ad Network Platform, Signals Summer Rollout

18y Kate Kaye

Yahoo Names Ad Network Platform, Signals Summer Ro...

Yahoo's AMP shares a name with Collective Media's ad network system. The latter will power newspaper ad network quadrantOne. Read More...

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In-Game Ad Network Taps Into Virtual Worlds
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In-Game Ad Network Taps Into Virtual Worlds

18y Enid Burns

In-Game Ad Network Taps Into Virtual Worlds

Double Fusion broadens it reach to include virtual worlds and branded entertainment. Read More...

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Spock.com Pacts With Google, Plays With Ad Networks
Media

Spock.com Pacts With Google, Plays With Ad Networks

18y Rebecca Lieb

Spock.com Pacts With Google, Plays With Ad Network...

The people search engine readies ad offerings. Read More...

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Execs & Accounts for Monday, April 7, 2008
Media

Execs & Accounts for Monday, April 7, 2008

18y Enid Burns

Execs & Accounts for Monday, April 7, 2008

CheetahMail brings in a new VP of development; Heavy.com recruits from Glam Media, and Neil Budde joins DailyMe. Read More...

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Marketers Must Get Past the Gamer Stereotype
Media

Marketers Must Get Past the Gamer Stereotype

18y Matt Story

Marketers Must Get Past the Gamer Stereotype

Surveys reveal some surprising statistics about this community's income and interests. Read More...

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