Thompson's Web Guy Talks Strategy Post-Battle
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Thompson's Web Guy Talks Strategy Post-Battle

18y Kate Kaye

Thompson's Web Guy Talks Strategy Post-Battle

So, the techno-politico sphere of the Web seems pretty interested today in a lengthy post on TechPresident from Mike Turk , the guy behind Fred Thomps...

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Political Attack Ads Seen on Google Despite Rules
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Political Attack Ads Seen on Google Despite Rules

18y Kate Kaye

Political Attack Ads Seen on Google Despite Rules

Yesterday Google's online political ad manager Peter Greenberger posted its rules on political ads Read More...

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FTC Settles with Debit Card Web Marketers
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FTC Settles with Debit Card Web Marketers

18y Kate Kaye

FTC Settles with Debit Card Web Marketers

The Federal Trade Commission has settled a case against a group of defendants charged as deceptive marketers that targeted subprime consumers. Read Mo...

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GSI Commerce Makes a Digital Splash with Hire of Denuo's Pahade, e-Dialog Acquisition
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GSI Commerce Makes a Digital Splash with Hire of Denuo's Pahade, e-Dialog A...

18y Zachary Rodgers

GSI Commerce Makes a Digital Splash with Hire of D...

E-commerce enabler to buy e-mail marketer e-Dialog, poaches Denuo Prez Nick Pahade. Read More...

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Glam Adds Premium Inventory Ratings
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Glam Adds Premium Inventory Ratings

18y Fred Aun

Glam Adds Premium Inventory Ratings

Ad network says refinements will ease high-end buys across the seven sites it runs and the 450 or so it represents. Read More...

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Execs & Accounts for January 25, 2008
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Execs & Accounts for January 25, 2008

18y Matthew G. Nelson

Execs & Accounts for January 25, 2008

MySpace names EVP of marketing; Borders taps 360i; Nielsen names Haymes to run Digital Media Manager. Read More...

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In-Stream Advertising: Killing or Saving Online Video?
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In-Stream Advertising: Killing or Saving Online Video?

18y Ian Schafer

In-Stream Advertising: Killing or Saving Online Vi...

A new Burst Media study tries to make sense of it all. Read More...

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Microsoft: Online Ad Revs Climb 38 Percent in Latest Quarter
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Microsoft: Online Ad Revs Climb 38 Percent in Latest Quarter

18y Anna Maria Virzi

Microsoft: Online Ad Revs Climb 38 Percent in Late...

UPDATE The company says online ad revenue reached $623 million for the three-month period ended December 31. Read More...

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Google's Demo Targeting for Social Sites
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Google's Demo Targeting for Social Sites

18y Kate Kaye

Google's Demo Targeting for Social Sites

Google "unveiled" demographic targeting today in its AdSense program Read More...

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Wall Street Journal to Stick with Subs for "Really Special" Content
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Wall Street Journal to Stick with Subs for "Really Special" Content

18y Zachary Rodgers

Wall Street Journal to Stick with Subs for "Really...

In the months since News Corp Read More...

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Agencies Describe Hurdles Facing U.S. Mobile Ad Market
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Agencies Describe Hurdles Facing U.S. Mobile Ad Market

18y Matthew G. Nelson

Agencies Describe Hurdles Facing U.S. Mobile Ad Ma...

Carriers, lack of marketing interest seen as stumbling blocks. Read More...

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Quantcast to Build Products, Staff with $20 Million Funding Round
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Quantcast to Build Products, Staff with $20 Million Funding Round

18y Kate Kaye

Quantcast to Build Products, Staff with $20 Millio...

The firm plans to keep its free for publishers, but could introduce paid advertiser services in the future. Read More...

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External Personas Enhance Marketing, Part 2
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External Personas Enhance Marketing, Part 2

18y Tessa Wegert

External Personas Enhance Marketing, Part 2

How two campaigns, including Unilever's Sprays in the City blog, created memorable and relatable personas. Last of a series. Read More...

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Face It, Mobile Marketers, You're Not Normal
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Face It, Mobile Marketers, You're Not Normal

18y Courtney Acuff

Face It, Mobile Marketers, You're Not Normal

It's time marketers focused on the "average" mobile consumer. Read More...

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Virtual Wrestling and Cheetah Girls Face Off
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Virtual Wrestling and Cheetah Girls Face Off

18y Matthew G. Nelson

Virtual Wrestling and Cheetah Girls Face Off

It's interesting enough when major brands decide to try out advertising on a virtual world platform to reach a younger audience, but when this combo c...

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Publicis and Google: All About the Pitching?
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Publicis and Google: All About the Pitching?

18y Zachary Rodgers

Publicis and Google: All About the Pitching?

So Publicis and Google have a relationship Read More...

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Roost's Bullish on Real Estate Search
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Roost's Bullish on Real Estate Search

18y Anna Maria Virzi

Roost's Bullish on Real Estate Search

A San Francisco startup today has jumped into the online real estate advertising and marketing fray , joining Realtor.com, Zillow, Trulia, Yahoo Real ...

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TurnHere Turns to Another IYP for Small Business Clients
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TurnHere Turns to Another IYP for Small Business Clients

18y Kate Kaye

TurnHere Turns to Another IYP for Small Business C...

Following deals with Idearc Media's SuperPages.com and IAC/InterActiveCorp's Citysearch , TurnHere (so far they're still indie!) signed with AT&T subs...

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Amobee to Outsource Ad Sales Up North
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Amobee to Outsource Ad Sales Up North

18y Enid Burns

Amobee to Outsource Ad Sales Up North

Following the decision to turn select advertising inventory over to Winstar Interactive Media's Interep unit , mobile advertising solutions firm Amobe...

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Electronic Arts Experiments with Ad-Supported PC Gaming
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Electronic Arts Experiments with Ad-Supported PC Gaming

18y Jack Marshall

Electronic Arts Experiments with Ad-Supported PC G...

Electronic Arts has announced that it is to release a new instalment of its popular PC game series 'Battlefield' entirely free of charge Read More...

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Agency Action Heats Up in Asia, Dentsu and WPP Make Inroads
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Agency Action Heats Up in Asia, Dentsu and WPP Make Inroads

18y Zachary Rodgers

Agency Action Heats Up in Asia, Dentsu and WPP Mak...

Recent days have brought a flurry of activity around digital agencies in Asia, where multi-national holding companies are duking it out for market dom...

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Former DoubleClick Execs Launch Video Ad Rights Management Firm
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Former DoubleClick Execs Launch Video Ad Rights Management Firm

18y Fred Aun

Former DoubleClick Execs Launch Video Ad Rights Ma...

FreeWheel provides 'monetization rights management' technology to simplify video ad sales, serving and sales rights. Read More...

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SpotRunner Nabs Coast-to-Coast Army of Camera Pros
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SpotRunner Nabs Coast-to-Coast Army of Camera Pros

18y Fred Aun

SpotRunner Nabs Coast-to-Coast Army of Camera Pros

The local online video and TV ad firm acquired GlobeShooter to enhance archived local ad content with custom photos and video. Read More...

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SEMDirector Branches Out from Search, Changes Name
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SEMDirector Branches Out from Search, Changes Name

18y Enid Burns

SEMDirector Branches Out from Search, Changes Name

SEMDirector, now Covario, broadened its business scope to include tracking of cross-media buys other services. Read More...

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Execs & Accounts for January 23, 2008
Media

Execs & Accounts for January 23, 2008

18y Matthew G. Nelson

Execs & Accounts for January 23, 2008

Omnicom digital chief goes to Vibrant Media; Loren McDonald leaves Lyris for SilverPop; Microsoft names head of marketing for mobile products. Read Mo...

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Disney to Japanese Women: Moshi Moshi!
Media

Disney to Japanese Women: Moshi Moshi!

18y Rebecca Lieb

Disney to Japanese Women: Moshi Moshi!

The WSJ is reporting that Disney, in local partnership with Softbank Mobile, is launching a mobile phone service in Japan aimed not at kids, but at wo...

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Ad Sales and Ops Jobs Could Figure Into Yahoo Layoffs
Media

Ad Sales and Ops Jobs Could Figure Into Yahoo Layoffs

18y Zachary Rodgers

Ad Sales and Ops Jobs Could Figure Into Yahoo Layo...

Reports that Yahoo will shortly lay off several hundred staffers should come as no surprise to those of us who have tracked the company over the past ...

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