Messaging that speaks to consumers through a character they can relate to stands a great chance of inciting a powerful response. First of two parts. R...
View articleUPDATE Microsoft signed EDGAR online to its advertising syndication network, and will get financial content for MSN Money in exchange. Read More...
View articleUPDATE The latest to go is Head of Yahoo Entertainment Vince Broady. Read More...
View articleValueclick is the latest to jump on the "let's try to cash in on these political ad dollars" bandwagon Read More...
View articleCompete, a Web site measurement and competitive analytics firm, has come out with an a new ad performance analytics tool called Ad Analyzer Read More...
View articleDoritos and the NFL are soliciting user interaction leading up to the big game, but this year's crop of ads has fewer interactive components. Read Mor...
View articleThe industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...
View articleGannett names PointRoll's Saridakis chief digital officer; Glam Media Nabs Mazzoni from FIM; Guidester Grabs Federman Read More...
View articleCommercial advertisers may be risk-averse, but they ain't got nothin' on political advertisers Read More...
View articleMySpace is now working with Attorneys General on a plan to verify ages and protect its youngest users Read More...
View articleParis Hilton wants your number. To promote her new film, The Hottie and the Nottie , which opens next month, Paris Hilton wants to call you Read More...
View articleYour dog's not fetch-optimized? Your cat's not curious? Check out this Search Engine Strategies New York session: " How to Train Your Pets to Search ....
View articleThrough a collaboration with MediaCart and Wakefern Food, Microsoft's Atlas division will support targeted ads in shopping cart video displays. Read M...
View articleCompany seeding widgets to boost potential ad sharing. Read More...
View articleABI Research survey suggests consumers and marketers are joining the wagon train. Read More...
View articleAt what point does a seeding strategy make a viral video just another form of interruptive advertising? Read More...
View articleExecutives from DoubleClick, Atlas, and Mediaplex discuss the challenges and opportunities for the emerging format. Read More...
View articleProspects for online retail look promising in coming years though one threat exists. And it's not the recession, says a retail analyst Read More...
View articleCondéNet has slashed the headcount at Flip.com , its self-expression site for teen girls, from 18 to two Read More...
View articleToday, the Condé Nast mag sent out this e-mail pitch: "Win a chance to meet the mystery celebrity at Vaseline's Celebrity Reveal Party." The clues: t...
View articleMSN will partner with WhatOnEarthIsGoingOn to create an online community to connect brands with consumers through issues they find important. Read Mor...
View articleOverlay pioneer strikes ad deals with MetaCafe, imeem and Buzznet. Read More...
View articleCorona gets a kick from Fox Soccer Channel; Ogilvy partners with BzzAgent; InterClick hires three. Read More...
View articleMost marketers acknowledge the power and passion people have for games, but few realize and capitalize on opportunities to leverage games in their mar...
View articleEducation and income less likely to influence Internet usage, while gender remains a factor. Read More...
View articleReal estate franchisors, brokers, MLS's to adopt common real estate listings data standard developed by Yahoo, Zillow.com, and Trulia. Read More...
View articlePaul "The Dollar Menunaire" is back for '08, and this time the streetwise frugal foodie has a little more class. Read More...
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