Publicis Modem launches campaign for Totino's; Euro RSCG New York names Digital MD. Read More...
View articleInnovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware. Read Mor...
View articleLanzone out as IAC prepares to split into five companies. Read More...
View articleRetailers sent out 45 percent more e-mail messages during the six-week holiday season compared to the preceding 12-week period, writes Chad White, the...
View articleIt's official: Hair Club for Men, best known for its "replacement systems for hair loss," and Playboy are now bedfellows. The pair offers an online ga...
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View articleAs NBC announces make goods for its cancelled Golden Globes broadcast, media buyers aren't necessarily preparing a mass migration to digital. Read Mor...
View articleCompany will represent more than 30 sites. Read More...
View articleThe Barack Obama campaign is taking some risks with its mobile strategy -- and they seem to be paying off handsomely. Marketers, take note. Read More...
View articleHershey's signed on to have "Project Runway" fashion designers convert the candy king's brand and products into trendy runway looks. How an improbable...
View articleHow to determine when it's time to ditch your internal e-mail solution and call the pros. Read More...
View articleMagazine publishers are pursuing 33.5 percent more online initiatives in 2007 compared to the same time last year, according to research released by t...
View articleMedia giant Time Warner is getting in on the virtual worlds game this week, making an undisclosed investment in "teen hangout" site Gaia Online Read M...
View articleWith tax season approaching, Amazon.com's got a fun way to promote its less than exciting tax software Read More...
View articleGawker Media may be known for slinging mud and dishing dirt, but the publisher keeps a clean nose with the ads it allows on its 15 blogs Read More...
View articleVideo sharing sites have moved past their early adopter phase and been adopted by the broader public over the past year, according to a Pew study. Rea...
View articleAcquisition of enterprise search firm would bring relationships with TV Guide Online and ThomasNet.com among other Web players, and could conceivably ...
View articleComcast-owned property will carry video and ads from numerous partners, while MTVN details an aggressive syndication strategy of its own. Read More...
View articleGoogle loses principal sourcer; Epsilon names Cone CMO; DoubleClick hires Mihalop for international expansion. Read More...
View articleCurrent TV and T-Mobile are teaming up again to challenge the cable channel's viewers to send in video ads online, promoting the wireless company's pr...
View articleWikipedia founder Jimmy Wales yesterday unveiled an "alpha" version of his open source community-driven search engine, 'Wikia Search.' The basic premi...
View articleYahoo outlines mobile plans with revamped OneSearch and Yahoo Go. Read More...
View articleThe mapping site is placing Lat49 network ads on its Gas Prices sub-portal. Read More...
View articleWhy online video advertising is effective, and how it can evolve to be better still. Read More...
View articleMassive CEO Cory Van Arsdale discusses marketers excelling at advertising in online games and adopting other best practices. Last in a two-part series...
View articleBurst Media is the latest to get into the niche ad network race targeting women and mothers as a demographic Read More...
View articleAegis has snatched up Finnish digital shop White Sheep and rebranded it Suddenly Helsinki Read More...
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