Unilever brand I Can't Believe It's Not Butter! has launched a trivia game show entitled Now You Know Better $1,000,000 Game Show to promote the benef...
View articleComScore released figures today suggesting that almost 60 percent of traffic to BBC sites now comes from outside of the U.K Read More...
View articleStill in beta, NBC Direct allows downloads of primetime shows, complete with ads. Read More...
View articleGetMobile platform grants advertisers and publishers easy access to mobile Web audience. Read More...
View articleEuro RSCG New York subscribes to TiVo measurement service; Clickable names Preston Green to customer experience role. Read More...
View articleInteractive TV spots are no distant reality. They're here. Now. Read More...
View articleWhy it's important to use a combination of behavioral targeting, relevant content, and creativity. Read More...
View articleBudweiser commercials are often picked as favorites from the crop of Super Bowl ads, but this year Anheuser-Busch is inviting its consumers to vote on...
View articleLow.com, a Los Angeles-based company that includes a lead generation service, is running this ad. Read More...
View articleAnnounced yesterday they would partner with Yahoo to deliver display advertising on their Web'n'walk mobile Internet service Read More...
View articleMost MacWorld coverage of the Apple TV refresh has focused on iTunes movie rentals Read More...
View articleUnable to advertise during the game, the company challenges consumers to submit fan videos for tickets. Read More...
View articleTriggit aims to simplify the affiliate and ad network process for less-tech-savvy bloggers and publishers. Read More...
View articleAKQA's O'Dell and Pereira start their own agency; Acxiom names John Meyer CEO and president; Hachette Filipacchi Media U.S. hires Todd Anderman from M...
View articleAnalyst firm expects growth in display and search advertising through 2012, and changes in classified advertising. Read More...
View articleOnline video and the writers' strike dispute create an eloquent kind of revolution. Read More...
View articleCybercrime might not have direct ties to digital advertising, though the individuals and syndicates behind malicious intent on the Web are a threat to...
View articleIt wasn't a virus from an infected ad or stress from rich media demands of streaming video, but a common commercial diversion that nearly did in my Al...
View articleMost political ad observers agree the presidential campaigns could be doing a lot more by way of paid search Read More...
View articleTarget, on its Web site, says its values include: "Connecting business and community, affordability and great design." The retailer's definition of co...
View articleThis can't portend well for video advertising, or for sites and portals that sell video ads (are you listening, AOL?). Time Warner Cable just announce...
View articleOne solution to the problem of declining brand impact : Make better ads Read More...
View articleBranding effectiveness of online advertising has declined over the past two years by nearly every measure, according to Dynamic Logic data. Read More...
View articleGoogle's Online Marketing Challenge gives students the opportunity to spend $200 on Google AdWords on behalf of local businesses. Read More...
View articleFollowing a settlement with AzoogleAds, World Avenue is the latest company expressing gratitude in being compelled to cough up $1 million dollars to t...
View articleVideo site beefs up sales staff as it opens an office in New York City. Read More...
View articleMaking and marketing meatballs for the masses doesn't deliver growth, says Seth Godin. Read More...
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