AT&T re-ups with InfoSpace; Interpublic gets a Stop||Watch; NetShelter lands Carville. Read More...
View articleThe trade group wants traffic measurement firms to open their methodologies to an independent audit by the Media Ratings Council. Read More...
View articleDoubleClick got burned badly once before where sharing data was concerned Read More...
View articleThe consumer electronics industry isn't earth friendly Read More...
View articleSo, today IAB president and CEO Randall Rothenberg threw down the gauntlet, challenging his counterparts at online measurement firms ComScore and Niel...
View articleAtlas scores Media Contacts; Revenue Science sends Mason to Europe; CBS SportsLine promotes Kint Read More...
View articleWhy some calculated moves may have us all serving rich media through the search giant. Read More...
View articleUPDATE: Both industries just might benefit from Utah's Trademark Protection Act banning the use of trademarked terms to target search ads. Read More...
View articleGoogle sales surged to $3.66 billion on strength in its core search and ad business. Read More...
View articleMicrosoft found a way to boost its user base of Live by 13,000 users, with potential to expand to 20,000 over time Read More...
View articleClick fraud rates reached 14.8 percent in Q1, according to data from Click Forensics Read More...
View articleHachette Filipacchi, the publisher of Car and Driver, Road & Track and Cycle World magazines, and a subsidiary of Lagardère, is acquiring Jumpsta...
View articleDeliverability rates drive adoption of authentication practices across e-mail senders and providers. Read More...
View articleA new breed of networking sites lets users vote on content. Should you place ads on them? Read More...
View articleGraphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology Read More...
View articleGE-owned NBC Universal, GE Media, Communications and Entertainment and Time Warner Investments are among investors that just coughed up a total of $19...
View articleDespite increased revenues, income fell short of expectations. Read More...
View articleThe portal showed off a bevy of new original programming heavy on reality-flavored contests and shows with audience participation. Read More...
View articleThe digital agency hired Randy Schwartz from Reprise and four others to its New York search operation. Read More...
View articlePennySaver made a deal to provide listings info and coupons for Google Local search results. Read More...
View articleAt a dinner tonight in Boston, the evening before the Authentication and Online Trust Summit , I had the great privilege of sharing at table with Spam...
View articleToday Yahoo said it will be offering online merchants a $100 credit if they buy search ads through its system, as part of an extension of the Yahoo/eB...
View articleNew purchasing feature joins pre-existing Read More...
View articleAs Yahoo basks in its search ad improvements, Google's deal to buy DoubleClick provides major inroads with brand advertisers. Read More...
View articleFormer Agency.com employee Joy Lin will serve as media director at the agency, best known for its creative work. Read More...
View articleYahoo and a group of 12 newspaper publishers expand an earlier deal that includes cross-selling of ads. Read More...
View article