The company stresses newspaper direct sales are not at risk. Read More...
View articleIn version 2.0, the ad network takes behavioral targeting into uncharted waters. Read More...
View articleSeventy-seven percent of home buyers use the Web as their primary source, but only 15 percent of agents spend ad money online. Read More...
View articleIn what one can only think is great news for British search media buyers, but not so great for California ones, a new white paper suggests that (surpr...
View articleI'm sitting here beside the speed demon stenographer at the FTC's "Protecting Consumers in the Next Tech-ade," a public hearing taking place over the ...
View articleA reported 10,800 attendees are at squashed into New York's Hilton Hotel for ad:tech this week Read More...
View articleIf you have to convince a client to implement your idea, you're doing something wrong, David Lubars, chairman and chief creative officer of BBDO North...
View articleEighty percent of the $40 million spent online by political advertisers this year has gone towards e-mail advertising, not placed ads. Read More...
View articleDART Motif for In-Stream, a new addition to the DART for Publishers product line, will manage online video ads. Read More...
View articleFinding prospects and driving traffic is no longer enough for many search marketers, who are turning their focus to improving conversions after those ...
View articleMochila offers an ad-supported version of its content syndication service. Read More...
View articleSocial networks are all the rage, but there have been precious few indicators of marketers' involvement with them Read More...
View articleCasual game site Miniclip has a game called "Pirates fo the Caribbean: Dead Man's Chest" which is coinciding with the December 5 release of the movie'...
View articleThat old saw about voting early and often may have a new twist: target early and often Read More...
View articleThe e-commerce superstore is using its A9 search subsidiary to manage a new pay-per-click advertising network that displays targeted text ads on produ...
View articlePeter Guber joins GoFish board; Dennis Publishing taps FeedBurner; Connelly names Zelechoski to brand supervisor post; Misty Gibbs goes to Revenue Sci...
View articleThe company's digital performance media segment more than doubled its revenue, from $6.8 million in Q3 2005 to $13.4 million. Read More...
View articleMarketers score on quantity, but not quality, for ads on emerging channels, according to the study. Read More...
View articleTop 50 Advertisers by Media Value in September, 2006 Read More...
View articleThe Tennis Channel is looking for new ways to build audience, and plans to do so with a mobile game Read More...
View articleUPDATE: The ad management firm counters DoubleClick's acquisition of Klipmart with a homegrown product. Read More...
View articleTwo consumer groups cite online ad industry firms from DoubleClick to Revenue Science to Yahoo, singling out Microsoft as a major culprit of online pr...
View articleYahoo Food, a site with an extensive catalog of recipes from partners and celebrity chef-authored blogs, is an attempt to reach foodies and general us...
View articleThe move toward an ad-supported business is progressing as hoped, according to Time Warner execs. Read More...
View articleWith midterm elections coming up, most everyone has politics on the brain. Two new properties offer media buyers new political opportunities. Read Mor...
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