Verizon Wireless Provides SXSW Concert Footage, Enhances Music Offerings
Media

Verizon Wireless Provides SXSW Concert Footage, Enhances Music Offerings

20y Kate Kaye

Verizon Wireless Provides SXSW Concert Footage, En...

Verizon Wireless is making SXSW concert footage available to itsmobile video subscribers, and, like its competitors, building its music library. Read ...

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Viral Video Inverted
Media

Viral Video Inverted

20y Dorian Sweet

Viral Video Inverted

Why has viral video become TV content's new form? Is this the future of online advertising? Read More...

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Epic Records to Feature Artists on Xbox Live
Media

Epic Records to Feature Artists on Xbox Live

20y Enid Burns

Epic Records to Feature Artists on Xbox Live

Artist of the Month program on Xbox Live will showcase Epic Records recording artists each month for a year. Read More...

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Growth in Ad Spending Led by Internet in 2005
Media

Growth in Ad Spending Led by Internet in 2005

20y Enid Burns

Growth in Ad Spending Led by Internet in 2005

Advertising on the Internet increased by 23.3 percent in 2005, compared to the previous year Read More...

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'Crash the Trailer' on Road to Canonization
Media

'Crash the Trailer' on Road to Canonization

20y Zachary Rodgers

'Crash the Trailer' on Road to Canonization

Last year didn't have a breakaway viral in the way 2004 did with Subservient Chicken, but New Line's "Crash the Trailer" edit yourself into the movie ...

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Direct Revenue Settles Adware Suit
Media

Direct Revenue Settles Adware Suit

20y Kevin Newcomb

Direct Revenue Settles Adware Suit

Illinois class action suit ends with promises to reform and $300,000 in attorneys' fees. Read More...

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Boston University Reaches Alumni with Video Podcasts
Media

Boston University Reaches Alumni with Video Podcasts

20y Enid Burns

Boston University Reaches Alumni with Video Podcas...

Boston University will begin distributing video podcasts of athleticevents to reach off-campus followers. Read More...

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Converge Your Off- and Online Media Plans
Media

Converge Your Off- and Online Media Plans

20y Tessa Wegert

Converge Your Off- and Online Media Plans

Offline and online media are so intertwined. Ignore one at your peril. Read More...

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Scripps Picks Up UK Home Services Vertical
Media

Scripps Picks Up UK Home Services Vertical

20y Kevin Newcomb

Scripps Picks Up UK Home Services Vertical

For $366 million, uSwitch will join Shopzilla in Scripps' interactive media division. Read More...

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Windows Live Ad Tests Underway
Media

Windows Live Ad Tests Underway

20y Kevin Newcomb

Windows Live Ad Tests Underway

Targeted ads in Microsoft Office Live, Windows Live Mail and MSN Spaces are now in beta in several markets. Read More...

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Search the Senators
Media

Search the Senators

20y Kate Kaye

Search the Senators

From "John Bolton" to "Cindy Sheehan," the practice of buying search keywords based on the names of public figures is becoming a more and more popular...

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Campaign (Joy) Schtick
Media

Campaign (Joy) Schtick

20y Kate Kaye

Campaign (Joy) Schtick

While we're waiting for the '06 online campaign hilarity to heat up here in the states, a viral vid from Dutch labour party (PvdA) candidate Wouter Bo...

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Bluefly's Handbag Catfight
Media

Bluefly's Handbag Catfight

20y Rebecca Lieb

Bluefly's Handbag Catfight

Bluefly's launched a new lead-gen promotional campaign, the IT-Bag-a-Day Giveaway Read More...

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DoubleClick Close to Buying Falk
Media

DoubleClick Close to Buying Falk

20y Zachary Rodgers

DoubleClick Close to Buying Falk

A deal is imminent, though nothing's been signed, according to a source familiar with the matter. Read More...

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Calif. Lawmaker to Hold Hearings on AOL E-Mail Plan
Media

Calif. Lawmaker to Hold Hearings on AOL E-Mail Plan

20y Pamela Parker

Calif. Lawmaker to Hold Hearings on AOL E-Mail Pla...

State Senator Dean Florez is also drafting legislation to stop or discourage the ISP. Read More...

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Execs & Accounts for March 15, 2006
Media

Execs & Accounts for March 15, 2006

20y Zachary Rodgers

Execs & Accounts for March 15, 2006

MindShare Interaction names managing director; Beyond Interactive founder launches Silverfox; Ammo hires Gary Stein away from Nielsen BuzzMetrics. Rea...

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Regional Realty Company Shifts Ad Strategy
Media

Regional Realty Company Shifts Ad Strategy

20y Kate Kaye

Regional Realty Company Shifts Ad Strategy

The move online by home-seekers and traditional media partners was a catalyst for the Minnesota-based real estate firm's year-long multimedia effort. ...

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AOL's In2TV Launches with Advertisers
Media

AOL's In2TV Launches with Advertisers

20y rumo

AOL's In2TV Launches with Advertisers

A new broadband channel will carry classic WB Shows like "Kung Fu" and "Growing Pains." It launches with numerous advertisers. Read More...

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Another day, another acquisition. Or 2. Or 3.
Media

Another day, another acquisition. Or 2. Or 3.

20y Pamela Parker

Another day, another acquisition. Or 2. Or 3.

Here's today's media/tech acquisition round up Read More...

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Tacoda Scores $12M, Promises "Explosive" Growth
Media

Tacoda Scores $12M, Promises "Explosive" Growth

20y Pamela Parker

Tacoda Scores $12M, Promises "Explosive" Growth

Tacoda announced today a third round of funding, $12 million from new investor Rho Ventures Read More...

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Miva Glad to See 2005 End
Media

Miva Glad to See 2005 End

20y Kate Kaye

Miva Glad to See 2005 End

In its earnings call with investors and analysts yesterday, Miva Chairman and CEO Craig Pisaris-Henderson said the company has put its troubles behind...

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Meet Up in Vegas Next Week?
Media

Meet Up in Vegas Next Week?

20y Rebecca Lieb

Meet Up in Vegas Next Week?

Jonathan Asher, president of Dragon Rouge , has invited me to participate on a panel at The Conference on Marketing in Las Vegas next week Read More...

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Whither Knight-Ridder's Online Properties?
Media

Whither Knight-Ridder's Online Properties?

20y Kate Kaye

Whither Knight-Ridder's Online Properties?

Knight-Ridder's pending acquisition by McClatchy brings up the question of what will happen to the various joint ventures that KR has with rivals Gann...

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RealClearPolitics Relaunches, Gets Funding
Media

RealClearPolitics Relaunches, Gets Funding

20y Kate Kaye

RealClearPolitics Relaunches, Gets Funding

All things political site, RealClearPolitics , has unveiled a site revamp, and accepted an investment of "an undisclosed sum" from Alan Warms, the man...

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Gates Envisions Future of Mobile & Video
Media

Gates Envisions Future of Mobile & Video

20y Rebecca Lieb

Gates Envisions Future of Mobile & Video

The digital advertising market is booming, "and we're still very much at the beginning," affirmed Corbis (and Microsoft) Chairman Bill Gates at that c...

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SEM and Online Advertising Symbiosis
Media

SEM and Online Advertising Symbiosis

20y Hollis Thomases

SEM and Online Advertising Symbiosis

Separating SEM from online advertising campaigns is downright foolish. Read More...

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Lincoln Mercury Tries to Get 'Lucky' Again
Media

Lincoln Mercury Tries to Get 'Lucky' Again

20y Pamela Parker

Lincoln Mercury Tries to Get 'Lucky' Again

The Ford brands hope to build interest among new, younger consumers with two Webisode series. Read More...

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