Nick Jr.'s New Series Gets Video Podcast Preview
Media

Nick Jr.'s New Series Gets Video Podcast Preview

20y Pamela Parker

Nick Jr.'s New Series Gets Video Podcast Preview

A preschooler-oriented video podcast debuts with a sneak preview. Read More...

View article
Murdoch Discusses Future of MySpace.com
Media

Murdoch Discusses Future of MySpace.com

20y Enid Burns

Murdoch Discusses Future of MySpace.com

Rupert Murdoch dished on enhancements to MySpace.com and its potential transformation into a next-generation portal. Read More...

View article
Time Consolidates Financial Sites
Media

Time Consolidates Financial Sites

20y Kevin Newcomb

Time Consolidates Financial Sites

Four business and financial titles will be housed under a revamped CNNMoney.com. Read More...

View article
Yahoo! Buys Webjay
Media

Yahoo! Buys Webjay

20y Pamela Parker

Yahoo! Buys Webjay

First Flickr, then del.icio.us , now Webjay has joined the Yahoo! family Read More...

View article
It's Not Spam When I Send It
Media

It's Not Spam When I Send It

20y Enid Burns

It's Not Spam When I Send It

Florida's attorney general is under fire for sending out unsolicited campaigning e-mails for his candidacy for governor Read More...

View article
Yahoo! Sets up Residence at Sheraton
Media

Yahoo! Sets up Residence at Sheraton

20y Pamela Parker

Yahoo! Sets up Residence at Sheraton

In an interesting relationship apparently aimed at wooing business travelers to Yahoo!, the portal player has struck a deal with Starwood to create Ya...

View article
DaimlerChrysler Gears Up for Auto Show
Media

DaimlerChrysler Gears Up for Auto Show

20y Enid Burns

DaimlerChrysler Gears Up for Auto Show

Portal sites for Dodge, Chrysler and Jeep bring updated content to auto enthusiasts not attending the auto shows this season. Read More...

View article
Search Spending to Grow, Move In-House
Media

Search Spending to Grow, Move In-House

20y Kevin Newcomb

Search Spending to Grow, Move In-House

A new report from SEMPO finds that spending on search marketing will grow to $7.2 billion in 2006, with more advertisers opting to keep their efforts ...

View article
Clear Channel Showcases On-Demand Video Content
Media

Clear Channel Showcases On-Demand Video Content

20y Pamela Parker

Clear Channel Showcases On-Demand Video Content

Eventually, local stations will sell pre-roll video ads on the content. Read More...

View article
Execs & Accounts for January 9, 2006
Media

Execs & Accounts for January 9, 2006

20y Zachary Rodgers

Execs & Accounts for January 9, 2006

Viewpoint's Larry Allen goes to Tacoda; WebSourced changes name; Return Path hires a sales and client development exec. Read More...

View article
When Will Paid Video Give Way to Video Ads?
Media

When Will Paid Video Give Way to Video Ads?

20y Zachary Rodgers

When Will Paid Video Give Way to Video Ads?

We are now deep into the second coming of paid content, and it's all about video Read More...

View article
Execs & Accounts for January 6, 2006
Media

Execs & Accounts for January 6, 2006

20y Zachary Rodgers

Execs & Accounts for January 6, 2006

Enlighten hires JWT's Gray to head interactive marketing; Eric Frost departs Vendare; Third Screen Media hires mOne's Stoller. Read More...

View article
Go Daddy Sets Stage for Online Super Bowl Controversy
Media

Go Daddy Sets Stage for Online Super Bowl Controversy

20y Pamela Parker

Go Daddy Sets Stage for Online Super Bowl Controve...

The company tries to rev up word of mouth around its advertising plans. Read More...

View article
Pepsi's Aquafina Puts Resolutions on Film
Media

Pepsi's Aquafina Puts Resolutions on Film

20y Enid Burns

Pepsi's Aquafina Puts Resolutions on Film

Films to demonstrate user-submitted New Year's resolutions aim to show that drinking more water might just be the easiest resolution to keep. Read Mor...

View article
Yahoo! Local, YellowPages.com Partner
Media

Yahoo! Local, YellowPages.com Partner

20y Pamela Parker

Yahoo! Local, YellowPages.com Partner

The newly-relaunched IYP player gets new distribution. Read More...

View article
Yahoo!, Google Bet Big on Mobile
Media

Yahoo!, Google Bet Big on Mobile

20y Pamela Parker

Yahoo!, Google Bet Big on Mobile

Two of the biggest publishers in interactive advertising push into mobile. Read More...

View article
The Paradox of Quality
Media

The Paradox of Quality

20y Dorian Sweet

The Paradox of Quality

With an expected boom in HDTV sales, why would anyone want to look at online video ads? Read More...

View article
Video Ads for the iPod
Media

Video Ads for the iPod

20y Zachary Rodgers

Video Ads for the iPod

PodGuide.TV points to a couple advertisers who are pushing content for download to iTunes and iPods. Sprite's sponsoring a video short called "Marcus ...

View article
Accountants Get Hip Online
Media

Accountants Get Hip Online

20y Pamela Parker

Accountants Get Hip Online

I'm all for online role playing games that give people a chance to virtually experience the product -- racing games for automotive clients, for exampl...

View article
Gates at CES: Ad Implications Are Between the Lines
Media

Gates at CES: Ad Implications Are Between the Lines

20y Zachary Rodgers

Gates at CES: Ad Implications Are Between the Line...

Bill Gates' CES keynote had nothing directly ad-related, judging from Robert Scoble's blow-by-blow Read More...

View article
MOne Split: OgilvyOne and MindShare Go Separate Ways
Media

MOne Split: OgilvyOne and MindShare Go Separate Ways

20y Zachary Rodgers

MOne Split: OgilvyOne and MindShare Go Separate Wa...

MOne's CEO provides details about how the digital and direct media agency will be dissolved. Read More...

View article
New Dow Jones CEO Promises More Integrated Offerings
Media

New Dow Jones CEO Promises More Integrated Offerings

20y Pamela Parker

New Dow Jones CEO Promises More Integrated Offerin...

A reorganization of the sales structure and more vertical sites are in the works. Read More...

View article
Baby Boomers Burst Online
Media

Baby Boomers Burst Online

20y Tessa Wegert

Baby Boomers Burst Online

Boomers are becoming more tech-savvy and going online more often. How to target them. Read More...

View article
Lexus Podcasts its Way to African American Audience
Media

Lexus Podcasts its Way to African American Audience

20y Pamela Parker

Lexus Podcasts its Way to African American Audienc...

A blog ad buy is part of the media plan for the music-centric effort. Read More...

View article
Heavy.com Launches Mobile Content Division
Media

Heavy.com Launches Mobile Content Division

20y Kevin Newcomb

Heavy.com Launches Mobile Content Division

The online content provider is looking to cell phones as a new distribution channel for its irreverent video clips and ads. Read More...

View article
Snowball Effect
Media

Snowball Effect

20y Enid Burns

Snowball Effect

Our round-up of Christmas cards certainly didn't encompass all greetings sent out by the industry; it served more as a sampling Read More...

View article
A Rash of False Rumors
Media

A Rash of False Rumors

20y Zachary Rodgers

A Rash of False Rumors

I've noticed a spike in the level of misinformation circulating about online media and advertising companies Read More...

View article
1 461 462 463 464 465 924