Klipmart Rolls Out In-Stream Product
Media

Klipmart Rolls Out In-Stream Product

20y Zachary Rodgers

Klipmart Rolls Out In-Stream Product

The product consolidates media placement and reporting of video ads. Read More...

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Is CAN-SPAM Effective? FTC Says Yes
Media

Is CAN-SPAM Effective? FTC Says Yes

20y Zachary Rodgers

Is CAN-SPAM Effective? FTC Says Yes

In a report to Congress, the FTC details the Act's effectiveness and calls for legislation to help prosecute spammers overseas. Read More...

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Marketers Ready for Ripples from AOL/Google Deal Expansion
Media

Marketers Ready for Ripples from AOL/Google Deal Expansion

20y Pamela Parker

Marketers Ready for Ripples from AOL/Google Deal E...

Marketers awaiting details, pondering possibilities. Read More...

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Reuters Tests Video Affiliate Program
Media

Reuters Tests Video Affiliate Program

20y Enid Burns

Reuters Tests Video Affiliate Program

Reuters plans to launch a video affiliate program in the New Year to boost its brand and create new inventory. Read More...

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DMA's $5 Do-Not-Mail List
Media

DMA's $5 Do-Not-Mail List

20y Rebecca Lieb

DMA's $5 Do-Not-Mail List

This has enraged me for years: the DMA charges consumers $5.00 to register online for its little-publicized do-not-snail-mail list ( MPS ). Mailing yo...

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TRUSTe Trusts Yesmail
Media

TRUSTe Trusts Yesmail

20y Rebecca Lieb

TRUSTe Trusts Yesmail

TRUSTe just named e-mail service provider Yesmail as the first company authorized to resell TRUSTe's Web privacy seals. Yesmail can now review and cer...

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Video Content to Go From blinx
Media

Video Content to Go From blinx

20y Rebecca Lieb

Video Content to Go From blinx

blinkx just announced blinkx.tv To Go Read More

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Firefox Brands RSS - It's Official
Media

Firefox Brands RSS - It's Official

20y Rebecca Lieb

Firefox Brands RSS - It's Official

The next version of Microsoft's Internet Explorer will adopt Firefox's little orange RSS feed icon Read More...

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YSM Brings Creative Standards in Line with Google's
Media

YSM Brings Creative Standards in Line with Google's

20y Pamela Parker

YSM Brings Creative Standards in Line with Google'...

The company shortens the body of text ads from 190 characters to 70. Read More...

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The Coming Year in Online Marketing
Media

The Coming Year in Online Marketing

20y Zachary Rodgers

The Coming Year in Online Marketing

Big brains from seven online marketing segments weigh in on what 2006 holds. Read More...

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Pahade Departs Beyond Interactive
Media

Pahade Departs Beyond Interactive

20y Zachary Rodgers

Pahade Departs Beyond Interactive

Details are sketchy on a new unit he'll help launch at Publicis Groupe, which owns Starcom MediaVest Group. Read More...

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Execs & Accounts for December 19, 2005
Media

Execs & Accounts for December 19, 2005

20y Zachary Rodgers

Execs & Accounts for December 19, 2005

Fathom Online names CEO/chairman; Travidia hires Villescas; Atomic Fusion adds clients. Read More...

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Advertising.com Unveils Rich Media Ad Network
Media

Advertising.com Unveils Rich Media Ad Network

20y Kevin Newcomb

Advertising.com Unveils Rich Media Ad Network

Advertisers can buy ads across more than 55 publishers. Read More...

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AOL to Yank its Own Classifieds
Media

AOL to Yank its Own Classifieds

20y Pamela Parker

AOL to Yank its Own Classifieds

After an "experiment" of more than a year, America Online has decided to quit letting individuals post classified listings on its Classifieds MarketPl...

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Google Preserves Status Quo with AOL? Yes and No
Media

Google Preserves Status Quo with AOL? Yes and No

20y Zachary Rodgers

Google Preserves Status Quo with AOL? Yes and No

The Wall Street Journal has it today (sub req.) that AOL is now in "exclusive talks" with Google, apparently bringing down the curtain on Microsoft's ...

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SBC Yahoo! DSL Customers Get $100 to Shop Online
Media

SBC Yahoo! DSL Customers Get $100 to Shop Online

20y Rebecca Lieb

SBC Yahoo! DSL Customers Get $100 to Shop Online

It's a broadband Christmas. AT&T is offering new SBC Yahoo! DSL customers a $100 Visa gift card to shop online at sbc.com Read More...

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Yahoo! to Help Advertisers Measure Offline Results
Media

Yahoo! to Help Advertisers Measure Offline Results

20y Kevin Newcomb

Yahoo! to Help Advertisers Measure Offline Results

A new service offered by Yahoo! and offline analytics firm MMA aims to show advertisers the offline value of online ads. Read More...

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ESPN Signs Six Sponsors for its Mobile Service
Media

ESPN Signs Six Sponsors for its Mobile Service

20y Enid Burns

ESPN Signs Six Sponsors for its Mobile Service

Mobile ESPN will launch early next year with six category-exclusive sponsors. Read More...

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The King of All (Streaming) Media
Media

The King of All (Streaming) Media

20y Ian Schafer

The King of All (Streaming) Media

What marketers and advertisers can learn from Howard Stern. Read More...

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Execs & Accounts for December 16, 2005
Media

Execs & Accounts for December 16, 2005

20y Zachary Rodgers

Execs & Accounts for December 16, 2005

NYT Co. promotes Myers to head media group; Tribune Interactive hires Hess to VP of strategic marketing; Yahoo! names executive to lead new East Coast...

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Local.com Continues Partner Blitz
Media

Local.com Continues Partner Blitz

20y Kevin Newcomb

Local.com Continues Partner Blitz

The local search provider makes its third distribution deal in as many weeks. Read More...

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Hostway Hopes to Repeat Viral Success
Media

Hostway Hopes to Repeat Viral Success

20y Kevin Newcomb

Hostway Hopes to Repeat Viral Success

Following its popular "Bob's Cube" viral site launched earlier this year, the Web hosting provider has unveiled "Leroy the Hand." Read More...

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New JibJab Spot, Ads Courtesy of MSN
Media

New JibJab Spot, Ads Courtesy of MSN

20y Zachary Rodgers

New JibJab Spot, Ads Courtesy of MSN

JibJab's got a new animation out tomorrow, on Bush's bad year Read More...

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Zipcar Nails Relevant, Timely Customer Relations
Media

Zipcar Nails Relevant, Timely Customer Relations

20y Rebecca Lieb

Zipcar Nails Relevant, Timely Customer Relations

With a NYC transit stike potentially looming, online short-tem car rental service Zipcar just e-mailed members Read More...

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AOL, GMA Plan to Put America On a Diet
Media

AOL, GMA Plan to Put America On a Diet

20y Kevin Newcomb

AOL, GMA Plan to Put America On a Diet

The multi-channel "America Takes it Off" campaign will reach out to Good Morning America's TV audience with new AOL.com content. Read More...

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Blogs and Dell's Enduring Hell
Media

Blogs and Dell's Enduring Hell

20y Enid Burns

Blogs and Dell's Enduring Hell

When powerful bloggers tarnish a corporate reputation, the damage can be lasting. Read More...

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Report: Online Ad Spending Growth to Vary by Industry
Media

Report: Online Ad Spending Growth to Vary by Industry

20y Kevin Newcomb

Report: Online Ad Spending Growth to Vary by Indus...

A JupiterResearch study predicts growth will be driven by spending in the media and entertainment, financial services and automotive industries. Read ...

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