Slate's Ex-Publisher Roosts at MSN Video
Media

Slate's Ex-Publisher Roosts at MSN Video

21y Zachary Rodgers

Slate's Ex-Publisher Roosts at MSN Video

Cyrus Krohn was the Web magazine's first employee. In the wake of Slate's sale to WaPo, he hopes to create a thriving, ad-supported video model for MS...

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Interchange Acquires Swedish Local-Search Firm
Media

Interchange Acquires Swedish Local-Search Firm

21y Rob McGann

Interchange Acquires Swedish Local-Search Firm

The companies' complementary technologies will be integrated into one product offered in the U.S. and Europe. Read More...

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Nokia Supports "Starbucks" Scenario
Media

Nokia Supports "Starbucks" Scenario

21y Zachary Rodgers

Nokia Supports "Starbucks" Scenario

A new wireless marketing platform uses 'point servers' to deliver offers and service alerts via Bluetooth. Read More...

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Pfizer, Microsoft Aim to Deflate Viagra Spam
Media

Pfizer, Microsoft Aim to Deflate Viagra Spam

21y Pamela Parker

Pfizer, Microsoft Aim to Deflate Viagra Spam

The two companies have teamed to file lawsuits aimed at turning the tide of illegal spam advertising the drug. Read More...

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Did-it Hires New CEO Away from Ask Jeeves
Media

Did-it Hires New CEO Away from Ask Jeeves

21y Kevin Newcomb

Did-it Hires New CEO Away from Ask Jeeves

Top SEM firm readies itself for growth. Read More

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Agency.com Merges itraffic Brand
Media

Agency.com Merges itraffic Brand

21y Zachary Rodgers

Agency.com Merges itraffic Brand

Integration is part of a brand renewal marking the agency's first decade in business. Read More...

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It's All Net: Integrating Interactive Channels
Media

It's All Net: Integrating Interactive Channels

21y Tessa Wegert

It's All Net: Integrating Interactive Channels

How Nike recently used three cutting-edge media channels to achieve a common campaign goal. Read More...

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Realities of Online Video Advertising
Media

Realities of Online Video Advertising

21y Zachary Rodgers

Realities of Online Video Advertising

Online video ads are generating a lot of excitement. Media buyers and publishers weigh in on the state of the format. Read More...

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Match.com Touts Success Stories
Media

Match.com Touts Success Stories

21y Kevin Newcomb

Match.com Touts Success Stories

Turning to past members, the online dating site hopes to tap the power of testimonials. Read More...

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Execs & Accounts for February 9, 2005
Media

Execs & Accounts for February 9, 2005

21y Zachary Rodgers

Execs & Accounts for February 9, 2005

FindWhat.com hires Kerans to head pay-per-call; Eyeblaster names a director of business development. Read More...

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WOMMA Puts Forth Ethical Guidelines
Media

WOMMA Puts Forth Ethical Guidelines

21y Pamela Parker

WOMMA Puts Forth Ethical Guidelines

Practitioners of word-of-mouth marketing make a foray into self-regulation. Read More...

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WebSideStory Acquires Atomz
Media

WebSideStory Acquires Atomz

21y Kevin Newcomb

WebSideStory Acquires Atomz

$39M deal adds site search and Web content management products to its HBX analytics suite. Read More...

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CooperKatz Debuts Micro Persuasion Practice
Media

CooperKatz Debuts Micro Persuasion Practice

21y Kevin Newcomb

CooperKatz Debuts Micro Persuasion Practice

The PR firm aims to help companies harness the power of blogs and other consumer-generated media. Read More...

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IBS Taps Revenue Science for Targeting
Media

IBS Taps Revenue Science for Targeting

21y Kevin Newcomb

IBS Taps Revenue Science for Targeting

The local news network will use Audience Search for behavioral targeting across its 72 sites. Read More...

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Advertising.com Pushes PointRoll Ads
Media

Advertising.com Pushes PointRoll Ads

21y Zachary Rodgers

Advertising.com Pushes PointRoll Ads

The AOL unit will offer PointRoll's expanding ads at no additional charge. Read More...

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Ask Jeeves Confirms Bloglines Buy
Media

Ask Jeeves Confirms Bloglines Buy

21y Pamela Parker

Ask Jeeves Confirms Bloglines Buy

The RSS aggregator has been working on an ad-supported model. Read More...

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Study: Video Key Opportunity for Online Advertisers, Publishers
Ad Industry Metrics

Study: Video Key Opportunity for Online Advertisers, Publishers

21y Rob McGann

Study: Video Key Opportunity for Online Advertiser...

One of four Internet users watch online video at least once a week. Read More...

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Falk Partners to Enhance Ad Serving Product
Media

Falk Partners to Enhance Ad Serving Product

21y Rob McGann

Falk Partners to Enhance Ad Serving Product

Integration of inventory and billing management will launch near the end of the first quarter. Read More...

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Ad Blocking Revisited
Media

Ad Blocking Revisited

21y Pete Lerma

Ad Blocking Revisited

Ad blocking is proliferating. How should we adapt to a changing environment? Read More...

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Tide of Visitors Flood Coldwater Challenge Site
Media

Tide of Visitors Flood Coldwater Challenge Site

21y Pamela Parker

Tide of Visitors Flood Coldwater Challenge Site

Exec says traffic from online viral campaign 'exceeds expectations.' Read More...

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Kayak.com Launches Beta of Ad Bidding Engine
Media

Kayak.com Launches Beta of Ad Bidding Engine

21y Pamela Parker

Kayak.com Launches Beta of Ad Bidding Engine

Ad marketplace's debut comes in conjunction with the site's consumer launch. Read More...

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Some Successes, Some Failures in Super Bowl Ad Integration
Media

Some Successes, Some Failures in Super Bowl Ad Integration

21y Rob McGann

Some Successes, Some Failures in Super Bowl Ad Int...

GoDaddy and CareerBuilder generated the most online buzz. Read More...

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Isobar Parent Aegis Gets New CEO
Media

Isobar Parent Aegis Gets New CEO

21y Pamela Parker

Isobar Parent Aegis Gets New CEO

The former head goes to a business services company. Read More...

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Questions for DMA Head John Greco
Media

Questions for DMA Head John Greco

21y Zachary Rodgers

Questions for DMA Head John Greco

The DMA's new CEO spells out how the association will approach interactive marketing going forward. Read More...

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Execs & Accounts for February 7, 2005
Media

Execs & Accounts for February 7, 2005

21y Zachary Rodgers

Execs & Accounts for February 7, 2005

AP taps 24/7 Real Media for ad serving; Viewpoint unleashes Unicast suite, announces advertisers; B2BWorks changes name. Read More...

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comScore Networks Acquires SurveySite
Media

comScore Networks Acquires SurveySite

21y Rob McGann

comScore Networks Acquires SurveySite

comScore's second acquisition of an online survey company in six months. Read More...

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AOL Sees Ad Growth, Subscriber Decline
Media

AOL Sees Ad Growth, Subscriber Decline

21y Kevin Newcomb

AOL Sees Ad Growth, Subscriber Decline

In its transition toward offering ad-supported content instead of providing access, AOL revenues rose by $97 million. Read More...

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