WeatherBug Taps Ex-Broadcast Exec to Expand Ad Offerings
Media

WeatherBug Taps Ex-Broadcast Exec to Expand Ad Offerings

21y Rebecca Lieb

WeatherBug Taps Ex-Broadcast Exec to Expand Ad Off...

Information service provider to drive new ad product development, double in-house sales force. Read More...

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LookSmart Warns, Shuffles Execs
Media

LookSmart Warns, Shuffles Execs

21y Kevin Newcomb

LookSmart Warns, Shuffles Execs

The struggling search play named two new senior VPs and lowered Q4 guidance. Read More...

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Don't Phase Out the Human Touch
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Don't Phase Out the Human Touch

21y Tessa Wegert

Don't Phase Out the Human Touch

Techniques to help infuse interactive marketing with a personal touch. Read More...

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Hollywood Agency Gets Into Video Game Marketing
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Hollywood Agency Gets Into Video Game Marketing

21y Pamela Parker

Hollywood Agency Gets Into Video Game Marketing

Former GameSpot and GameSpy exec takes a gig matching up brands, video game publishers, and entertainment industry clients. Read More...

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Volkswagen and NBC Universal Sign Marketing Deal
Media

Volkswagen and NBC Universal Sign Marketing Deal

21y Rob McGann

Volkswagen and NBC Universal Sign Marketing Deal

The companies expect to announce details of the online component in April or May. Read More...

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NetIQ Taps an Agency of Record
Media

NetIQ Taps an Agency of Record

21y Zachary Rodgers

NetIQ Taps an Agency of Record

A Bay Area agency wins print and online duties for NetIQ's systems and security management product line. Read More...

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Oneupweb Unveils New ROI Tool for Search
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Oneupweb Unveils New ROI Tool for Search

21y Rob McGann

Oneupweb Unveils New ROI Tool for Search

The latest ROI tool will compete with Web analytics companies, the major search engines, and companies like Atlas OnePoint. Read More...

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Euro RSCG Withdraws from $300M Intel Review
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Euro RSCG Withdraws from $300M Intel Review

21y Pamela Parker

Euro RSCG Withdraws from $300M Intel Review

The technology giant's interactive and traditional agency calls it quits amidst tough competition. Read More...

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Execs & Accounts for January 12, 2005
Media

Execs & Accounts for January 12, 2005

21y Zachary Rodgers

Execs & Accounts for January 12, 2005

Koenig leaves AOL; Forbes.com hires mid-Atlantic sales manager; IAB U.K. recruits Vodafone veteran as CEO. Read More...

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FTC Postpones "Primary Purpose" Effectiveness
Media

FTC Postpones "Primary Purpose" Effectiveness

21y Rob McGann

FTC Postpones "Primary Purpose" Effectiveness

The new effective date is March 28. Read More

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Measuring Blog Marketing
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Measuring Blog Marketing

21y Zachary Rodgers

Measuring Blog Marketing

Marketers are growing more interested in blogs, but how do brands measure their campaigns in this medium? Part one of a two-part series. Read More...

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VillageVoice.com Redesigns To Woo Advertisers
Media

VillageVoice.com Redesigns To Woo Advertisers

21y Rob McGann

VillageVoice.com Redesigns To Woo Advertisers

The alternative newspaper's interactive team predicts the new site will help fuel a 50 percent increase in online ad revenues in 2005. Read More...

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Icrossing: Parlez Vous SEM?
Media

Icrossing: Parlez Vous SEM?

21y Kevin Newcomb

Icrossing: Parlez Vous SEM?

The search engine marketing agency teams with Translations.com to provide multilingual solutions. Read More...

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Organic Expands Creative Team
Media

Organic Expands Creative Team

21y Kevin Newcomb

Organic Expands Creative Team

Christian Haas tapped to lead creative online advertising initiatives across Organic's network. Read More...

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WebSideStory Teaches Marketers How to Use Data
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WebSideStory Teaches Marketers How to Use Data

21y Kevin Newcomb

WebSideStory Teaches Marketers How to Use Data

New educational initiative shows customers how to improve online marketing efforts using its analytics product. Read More...

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In AvantGo Upgrade, Benefit for Advertisers
Media

In AvantGo Upgrade, Benefit for Advertisers

21y Zachary Rodgers

In AvantGo Upgrade, Benefit for Advertisers

Its advertising partners get a bit more flexibility as iAnywhere's AvantGo adds wireless synchronization. Read More...

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TM Advertising Lands SuperPages Account
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TM Advertising Lands SuperPages Account

21y Kevin Newcomb

TM Advertising Lands SuperPages Account

SuperPages campaign to reach for users, advertisers. Read More...

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Click Fraud: Somebody Is Cheating You
Media

Click Fraud: Somebody Is Cheating You

21y Pete Lerma

Click Fraud: Somebody Is Cheating You

Click fraud means someone is cheating you and your clients. How it works and how to work around it. Read More...

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SMA-NA Set to Launch
Media

SMA-NA Set to Launch

21y Kevin Newcomb

SMA-NA Set to Launch

A trade group offering an alternative to SEMPO is gathering members. Read More...

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IVillage Acquisition Adds Video Ad Inventory
Media

IVillage Acquisition Adds Video Ad Inventory

21y Kevin Newcomb

IVillage Acquisition Adds Video Ad Inventory

The $17.2 M acquisition of Healthology brings the publisher video, upon which iVillage intends to sell streaming ads. Read More...

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FCBi Gets New Chairman, CEO
Media

FCBi Gets New Chairman, CEO

21y Pamela Parker

FCBi Gets New Chairman, CEO

The interactive, direct and CRM unit's new head comes from MRM Partners. Read More...

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Study: Ad Relevance Key to Building Consumer Trust
Media

Study: Ad Relevance Key to Building Consumer Trust

21y Rob McGann

Study: Ad Relevance Key to Building Consumer Trust

The more control Internet users have over the advertising experience, the more willing they are to volunteer even sensitive information. Read More...

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Yahoo! Pushes Verticals In New Trade Ad Effort
Media

Yahoo! Pushes Verticals In New Trade Ad Effort

21y Pamela Parker

Yahoo! Pushes Verticals In New Trade Ad Effort

Updated: Portal plays off its consumer-oriented 'Life Engine' campaign. Read More...

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DailyCandy Gets Lucky with Publisher Hire
Media

DailyCandy Gets Lucky with Publisher Hire

21y Pamela Parker

DailyCandy Gets Lucky with Publisher Hire

The lifestyle e-mail publisher lures away the ad director of Condé Nast's popular shopping magazine. Read More...

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Execs & Accounts for January 10, 2005
Media

Execs & Accounts for January 10, 2005

21y Zachary Rodgers

Execs & Accounts for January 10, 2005

L.A. Times Interactive hires a general manager; IGN Entertainment names a marketing and media head; IPIX AdMission to power classifieds for Morris Com...

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Carat Interactive Reins Change Hands
Media

Carat Interactive Reins Change Hands

21y Zachary Rodgers

Carat Interactive Reins Change Hands

COO moves up to top post; Sarah Fay to concentrate full time on leading Isobar U.S. Read More...

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Affiliates Mixed on Google Policy Changes
Media

Affiliates Mixed on Google Policy Changes

21y Kevin Newcomb

Affiliates Mixed on Google Policy Changes

Confusion abounds regarding the impact Google's AdWords changes will have on affiliate marketers. Read More...

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