The company names its first new agency of record since Nick Utton joined as CMO. Read More...
View articleStrategic marketing partnerships put Monster's ads on local TV and radio stations' Web sites. Read More...
View articleUNICEF USA began constructing banner ads and calling upon media donors immediately after the disaster. Read More...
View articleThe company places new limitations on its AdWords program and will no longer require affiliates to use the 'AFF' designation in their ads. Read More...
View articleBloggers are ready to 'show' instead of 'tell.' Are video blogs poised as the next rich media breakthrough? Read More...
View articleThe automaker unveils a Web site built to complement its first Super Bowl ad. Read More...
View articleTacoda names a director of marketing; Revenue Science signs four clients; GSN hires a VP of ad sales. Read More...
View articleExperts say HR 29 could devastate frequency caps and CPMs. Read More...
View articleInterpublic Group, Omnicom Group and WPP Group said to still be in the running for the $300 million global account, which includes interactive. Read M...
View articleThe company hopes to build its user base and therefore its attractiveness to travel advertisers. Read More...
View articleAuto classifieds site's listings will appear on Yahoo! Autos. Read More...
View articleLet's get real. The Net must support itself. Annoying or not, ad techniques that work are here to stay. Read More...
View articleSanford Wallace agreed to only send ads to people who visit his companies' sites. Read More...
View articleKyocera Wireless signs on as its first client. Read More...
View articleThe ad management company continues to pick up clients, despite plans to sell assets. Read More...
View articleThe Interpublic-owned PR firm added Blog 360 to its 'Marketing-360' approach. Read More...
View articleThe reference search engine has abandoned its subscription model. Read More...
View articleCrispin Porter + Bogusky's client campaigns offer each Web user a customized brand experience. Interactive Creative Director Jeff Benjamin describes h...
View articlePRWeb will distribute targeted PPC text ads from ThomasB2B's ad network. Read More...
View articleicrossing hires two; Winstar Interactive names an Eastern region sales manager; Burson-Marsteller promotes Kutz. Read More...
View articleWhat exactly is click fraud? The leading search engines provide definitions. Read More...
View articleIts content-targeted ad serving technology will create new alternatives for advertisers. Read More...
View articleThey spend about $170 billion per year and spend more time online than watching TV. Read More...
View articleGoogle's first Local Zeitgeist report indicates local advertisers aren't yet in the search spirit. Read More...
View articleAdvertisers can reach New Year's Eve revelers through MSN's live Webcast from Times Square. Read More...
View articleThe Yankee Group projects the market will reach $14 billion by 2008. Read More...
View articleIts first content-targeted video ad campaigns come from Honda and Black & Decker. Read More...
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