As more traditional marketers test the waters of search, agencies help them get comfortable with new metrics and tactics. Read More...
View articleCox Radio Interactive promotes director of sales; IAB adds 2005 committee chairs; FindWhat.com names CPA to board of directors. Read More...
View articleComedic online video targeted as hot vehicle for a toolbox of online advertisements. Read More...
View articleThe agency gets very specific regarding 'primary purpose.' Read More...
View articleA court victory in the GEICO case brings relief, but maybe not for long. Read More...
View articlePrompted by print losses, the dissolution of Belo Interactive is seen as a sign of more changes to come in media industry. Read More...
View articleTwo studies demonstrate how consumers change, often in ways we don't expect. Read More...
View articleIt's an online ritual that's become as predictable as the droning of holiday music in retail outlets. Read More...
View articleSearch engines vary in their ability to refer traffic to retail categories. Read More...
View articleThe company's keyword advertising program had a major win in court today. Read More...
View articleThe company is placing a big bet on video advertising. Read More...
View articleThe vertical player modifies an idea employed by Web hosting and directory companies. Read More...
View articleAvenue A/Razorfish hires two GMs; Juxt builds site for a storied literary journal. Read More...
View articleIts partnership with an in-game ad network builds on the measurement firm's earlier deal with Activision. Read More...
View articleNew comScore/Overture study challenges preeminence of trademark-based searches. Read More...
View articleThe new hire previously worked at a trendy architectural firm and at Razorfish. Read More...
View articleWhat agencies want from their vendors (hint: it isn't coffee mugs or fruit baskets). Read More...
View articleA new firm offers a 15-point e-mail audit and certification program. Read More...
View articleLycos and 24/7 Real Media agree to restructure a deal after the media property was acquired. Read More...
View articleRevenue Science co-founder joins the portal player. Read More
View articleCapella University taps Avenue A/Razorfish; PriceGrabber president takes CEO reins; TheStreet.com goes with Revenue Science. Read More...
View articleThe copywriting guru will head a new consulting practice for the SEM firm, training in-house search teams at enterprise clients. Read More...
View articleThirteen agencies have signed on to keep up with Maven's latest developments. Read More...
View articleThe communication player's new effort aims to reach C-level execs and IT decision makers. Read More...
View articleLocal online insurance consultant wrestles with one of the key issues facing search advertisers. Read More...
View articleDespite the medium's direct marketing reputation, advertisers are hoping to achieve branding results. Read More...
View articleAutoTrader.com taps an interactive agency; Klipmart hires a director of West Coast sales. Read More...
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