Lycos Europe Pauses Anti-spam Efforts
Media

Lycos Europe Pauses Anti-spam Efforts

22y Kevin Newcomb

Lycos Europe Pauses Anti-spam Efforts

The 'Make Love Not Spam' site has been unavailable for much of the first week, but the reasons why are unclear. Read More...

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Execs & Accounts for December 3, 2004
Media

Execs & Accounts for December 3, 2004

22y Zachary Rodgers

Execs & Accounts for December 3, 2004

Belo Interactive head departs; InksPress.com buys a business blogger on eBay; Machrotech hires a director of interactive marketing. Read More...

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Net Gets More Respect in DMA Shake-Up
Media

Net Gets More Respect in DMA Shake-Up

22y Zachary Rodgers

Net Gets More Respect in DMA Shake-Up

New President John Greco reassigns the Internet Alliance to Washington as part of an executive shake-up. Read More...

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Viewpoint Buys Unicast
Media

Viewpoint Buys Unicast

22y Zachary Rodgers

Viewpoint Buys Unicast

A deal worth $7.3 million fills gaps in both companies' offerings. Read More...

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MSN Enters Blogging Fray with "Spaces"
Media

MSN Enters Blogging Fray with "Spaces"

22y Pamela Parker

MSN Enters Blogging Fray with "Spaces"

The beta tool will debut with house ads, but the company expects to court advertisers as usership increases. Read More...

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Logo Free and Proud of It
Media

Logo Free and Proud of It

22y Tessa Wegert

Logo Free and Proud of It

What if advertisers become less dependent on corporate logos and branding? Read More...

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Wall Street Journal Goes Mobile
Media

Wall Street Journal Goes Mobile

22y Pamela Parker

Wall Street Journal Goes Mobile

The first edition will be for mobile phones, but more versions are expected in the coming weeks. Read More...

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Execs & Accounts for December 1, 2004
Media

Execs & Accounts for December 1, 2004

22y Zachary Rodgers

Execs & Accounts for December 1, 2004

DMA names DiGuido to Ethics Committee; Former Yahoo! marketing exec goes to Infinite Spirits; Chairman of Boston's BigBad passes away. Read More...

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Bristol-Myers Squibb Taps Yahoo! for AIDS Day Initiative
Media

Bristol-Myers Squibb Taps Yahoo! for AIDS Day Initiative

22y Zachary Rodgers

Bristol-Myers Squibb Taps Yahoo! for AIDS Day Init...

UPDATE: The maker of HIV drugs Reyataz and Sustiva sponsors content and a global awareness initiative on the portal. Read More...

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HighBeam Picks Locke for Blogging Initiative
Media

HighBeam Picks Locke for Blogging Initiative

22y Rob McGann

HighBeam Picks Locke for Blogging Initiative

The online research engine aims to sell its content archive to bloggers and their readers. Read More...

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Singingfish Relaunches Under New AOL Strategy
Media

Singingfish Relaunches Under New AOL Strategy

22y Pamela Parker

Singingfish Relaunches Under New AOL Strategy

The multimedia search engine is the company's latest standalone ad-supported site for non-AOL members. Read More...

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2004: What a Year!
Media

2004: What a Year!

22y Pete Lerma

2004: What a Year!

Some of 2004's online media trends. Read More

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Survey Finds Advertising Important, But Flawed
Media

Survey Finds Advertising Important, But Flawed

22y Kevin Newcomb

Survey Finds Advertising Important, But Flawed

Top execs say advertising is a key to success, but many find the adindustry lacks understanding. Read More...

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BBDO Unit Partners on Wireless Campaigns
Media

BBDO Unit Partners on Wireless Campaigns

22y Zachary Rodgers

BBDO Unit Partners on Wireless Campaigns

A deal between Proximity Worldwide and Ericsson gives an agency group access to 'several hundred' mobile developers. Read More...

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Studies: Price Rise Fuels Online Ad Increase
Media

Studies: Price Rise Fuels Online Ad Increase

22y Rob McGann

Studies: Price Rise Fuels Online Ad Increase

Online ad expenditures are up 26 percent in 2004, according to TNS Media Intelligence/CMR. Read More...

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Online Radio Ratings Return
Media

Online Radio Ratings Return

22y Pamela Parker

Online Radio Ratings Return

Arbitron brings back online radio ratings with partner comScore Media Metrix. Read More...

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Lycos Europe Pushes Limits in Anti-Spam Fight
Media

Lycos Europe Pushes Limits in Anti-Spam Fight

22y Kevin Newcomb

Lycos Europe Pushes Limits in Anti-Spam Fight

A plan to retaliate against spammers may overstep legal bounds. Read More...

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Execs & Accounts for November 29, 2004
Media

Execs & Accounts for November 29, 2004

22y Zachary Rodgers

Execs & Accounts for November 29, 2004

Mitsubishi Marketing head steps down; WDIG promotes Nichols; BellSouth names a new president to its advertising group. Read More...

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Rev Science Board Adds Agency Heft
Media

Rev Science Board Adds Agency Heft

22y Zachary Rodgers

Rev Science Board Adds Agency Heft

Publicis Groupe's chief innovation officer will provide the behavioral targeting firm with insights on the migration of offline spending to the Web. R...

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Mamma to Acquire Copernic
Media

Mamma to Acquire Copernic

22y Kevin Newcomb

Mamma to Acquire Copernic

The search advertising network player adds desktop search to its product line. Read More...

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Execs & Accounts for November 24, 2004
Media

Execs & Accounts for November 24, 2004

22y Zachary Rodgers

Execs & Accounts for November 24, 2004

Blinkx co-founder resigns; MYePages taps IPIX to enhance listings; Klein leaves The FeedRoom for CNN top job. Read More...

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Google Sues AdSense Publisher for Click Fraud
Media

Google Sues AdSense Publisher for Click Fraud

22y Kevin Newcomb

Google Sues AdSense Publisher for Click Fraud

Taking steps to protect the integrity of its AdSense program, Google takes its fight to court. Read More...

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Napster and Blockbuster Online in Co-Marketing Deal
Media

Napster and Blockbuster Online in Co-Marketing Deal

22y Zachary Rodgers

Napster and Blockbuster Online in Co-Marketing Dea...

Napster and Blockbuster Online will package their online music and movie services together. Read More...

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Yahoo! Shopping Gears Up Promotions for Holidays
Media

Yahoo! Shopping Gears Up Promotions for Holidays

22y Kevin Newcomb

Yahoo! Shopping Gears Up Promotions for Holidays

The shopping search engine adds functionality and kicks off programs to attract users. Read More...

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Which SMEs Choose PPC?
Media

Which SMEs Choose PPC?

22y Kevin Newcomb

Which SMEs Choose PPC?

New research shows three different types of SMEs likely to adopt performance-based Internet marketing. Read More...

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Upping the Ante in Localized Targeting
Media

Upping the Ante in Localized Targeting

22y James Hering

Upping the Ante in Localized Targeting

SuperPages.com's new functionality will once again change the landscape for localized targeting. How will you adapt? Read More...

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Execs & Accounts for November 22, 2004
Media

Execs & Accounts for November 22, 2004

22y Zachary Rodgers

Execs & Accounts for November 22, 2004

Avenue A/Razorfish hires an East region VP of media; Google appoints Nikesh Arora as VP of European operations; McCannSF adds a co-chief creative offi...

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