BlueLithium Buys AdRevolver
Media

BlueLithium Buys AdRevolver

22y Zachary Rodgers

BlueLithium Buys AdRevolver

The deal brings under BlueLithium's control a technology it previously licensed. Read More...

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Ad Serving Firm Delivers Virus
Media

Ad Serving Firm Delivers Virus

22y Zachary Rodgers

Ad Serving Firm Delivers Virus

Falk AG became an agent of the Bofra virus on Saturday, delivering the exploit to users whose browsers requested ads from its customers' sites. Read M...

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The Gulf Between IT Firms and Their Online Channels
Media

The Gulf Between IT Firms and Their Online Channels

22y Rob McGann

The Gulf Between IT Firms and Their Online Channel...

Survey solicits the top 500 IT companies via their Web sites, with dismal response rates. Read More...

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Execs & Accounts for November 19, 2004
Media

Execs & Accounts for November 19, 2004

22y Zachary Rodgers

Execs & Accounts for November 19, 2004

Sirius snags Karmazin as CEO; Michael Kubin joins AlmondNet board; and 24/7 lands Greater Toronto Airports account. Read More...

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Video to Drive "Significant" Growth in 2005 Online Ad Market
Media

Video to Drive "Significant" Growth in 2005 Online Ad Market

22y Rob McGann

Video to Drive "Significant" Growth in 2005 Online...

Online video deemed as important as Flash and search by some advertisers. Read More...

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Content Surges to Lead U.S. Web Use
Data insights

Content Surges to Lead U.S. Web Use

22y Rob McGann

Content Surges to Lead U.S. Web Use

Rise in broadband penetration is driving force of change. Read More...

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Mercury Viral Effort Connects
Media

Mercury Viral Effort Connects

22y Zachary Rodgers

Mercury Viral Effort Connects

A Web site with serialized video content draws an influx of attention to Mercury's Mariner SUV brand. Read More...

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MSN Search Now Taking Submissions
Media

MSN Search Now Taking Submissions

22y Kevin Newcomb

MSN Search Now Taking Submissions

The MSN Search team added more site owner help features, and spread the news with its blog. Read More...

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Bits & Bytes for November 18, 2004
Media

Bits & Bytes for November 18, 2004

22y Zachary Rodgers

Bits & Bytes for November 18, 2004

AOL launches 9.0 Security Edition; TiVo courts advertisers; CNN spots promote integrated presence. Read More...

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Single Word Search Down, Not Out
Media

Single Word Search Down, Not Out

22y Rob McGann

Single Word Search Down, Not Out

Implications for Fortune 1000 companies can be large. Read More...

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Digital River Buys BlueHornet
Media

Digital River Buys BlueHornet

22y Zachary Rodgers

Digital River Buys BlueHornet

Acquisition brings e-mail creation, management and analytics tools under Digital River's umbrella. Read More...

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Academic Question? Ask Google
Media

Academic Question? Ask Google

22y Zachary Rodgers

Academic Question? Ask Google

Google Scholar could prove a valuable promotional tool for publishers and libraries -- maybe advertisers, too. Read More...

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Online Video Ads: The Three Best-Practice Rules
Media

Online Video Ads: The Three Best-Practice Rules

22y Tessa Wegert

Online Video Ads: The Three Best-Practice Rules

As online video ad formats blossom, let's keep it that way. Three best practices that respect the medium and the audience. Read More...

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MSN Renews With Overture — for Now
Media

MSN Renews With Overture — for Now

22y Kevin Newcomb

MSN Renews With Overture — for Now

MSN commits to run Overture's paid listings on MSN sites foranother year. Indications are this is the last time. Read More...

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Smaller Sites: Stand and Be Counted
Media

Smaller Sites: Stand and Be Counted

22y Kevin Newcomb

Smaller Sites: Stand and Be Counted

Media buyers like the idea of I/PRO's Web site audits so much, they're willing to reward sites that are audited. Read More...

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SBC Ups Ante Against Cable
Media

SBC Ups Ante Against Cable

22y Kevin Newcomb

SBC Ups Ante Against Cable

UPDATE: The Baby Bell renewed a multi-year contract with Yahoo! for co-branded DSL services, and signed a 10-year, $400 million deal to use Microsoft'...

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Execs & Accounts for November 17, 2004
Media

Execs & Accounts for November 17, 2004

22y Zachary Rodgers

Execs & Accounts for November 17, 2004

Clear Channel Radio hired AOL Music's former VP; Range Online Media hired Ray White as COO; The Financial Times promoted Nigel Pocklington to director...

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SuperpagesAdds Shopping and Web Search
Media

SuperpagesAdds Shopping and Web Search

22y Zachary Rodgers

SuperpagesAdds Shopping and Web Search

Deals with the top players in shopping comparison and online bidding bring the portal model to Verizon's Superpages.com. Read More...

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Who Deserves to Serve Rich Media?
Media

Who Deserves to Serve Rich Media?

22y Pete Lerma

Who Deserves to Serve Rich Media?

Should you consolidate all your creative with a third-party ad server, or work with the technology companies that developed the rich media format? Rea...

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Ingenio Inks Pay-Per-Call Partnership with Go2
Media

Ingenio Inks Pay-Per-Call Partnership with Go2

22y Rob McGann

Ingenio Inks Pay-Per-Call Partnership with Go2

Deal highlights convergence of local search, wireless devices, and pay-per-call. Read More...

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WebTrends, ExactTarget Tie Analytics to E-Mail
Media

WebTrends, ExactTarget Tie Analytics to E-Mail

22y Kevin Newcomb

WebTrends, ExactTarget Tie Analytics to E-Mail

WebTrends integrates its online analytics tools with ExactTarget's e-mail marketing solution. Read More...

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Dow Jones Buys MarketWatch
Media

Dow Jones Buys MarketWatch

22y Zachary Rodgers

Dow Jones Buys MarketWatch

The business publisher agrees to buy MarketWatch for $463 million. Read More...

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Holiday Gadgets To Shape Next Year's Campaigns
Media

Holiday Gadgets To Shape Next Year's Campaigns

22y Zachary Rodgers

Holiday Gadgets To Shape Next Year's Campaigns

Games and devices hitting the shelves this holiday season dictate more than 2004 marketing budget allocation. They'll shape the campaigns of 2005... a...

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Blinkx 2.0 Adds Smart Folders
Media

Blinkx 2.0 Adds Smart Folders

22y Kevin Newcomb

Blinkx 2.0 Adds Smart Folders

Contextual desktop search tool adds drag-and-drop and P2P functionality. Read More...

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Execs & Accounts for November 15, 2004
Media

Execs & Accounts for November 15, 2004

22y Zachary Rodgers

Execs & Accounts for November 15, 2004

WhenU named Ralph Terkowitz to its board of directors; Interchange hired George Kellerman as senior VP of business development; Knight Ridder Digital ...

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Jupitermedia Offers "Guarantee" To Tech Advertisers
Media

Jupitermedia Offers "Guarantee" To Tech Advertisers

22y Pamela Parker

Jupitermedia Offers "Guarantee" To Tech Advertiser...

Success metrics include sales leads, click-throughs, downloads and pageviews. Read More...

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Tacoda Set to Launch Behavioral Ad Network
Media

Tacoda Set to Launch Behavioral Ad Network

22y Rebecca Lieb

Tacoda Set to Launch Behavioral Ad Network

Where contextual goes, behavioral follows, with text ads on publisher sites. Read More...

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