Who's Subservient Now?
Media

Who's Subservient Now?

22y Zachary Rodgers

Who's Subservient Now?

The agency that brought you 'Subservient Chicken' has a new twist on the call-and-response Web site. This one puts users in the submissive role, and i...

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Yahoo! Partners with X1 for Desktop Search
Media

Yahoo! Partners with X1 for Desktop Search

22y Pamela Parker

Yahoo! Partners with X1 for Desktop Search

The portal player divulges plans for its soon-to-be-released search utility. Read More...

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Experian Aims for Addressable Media with New Division
Media

Experian Aims for Addressable Media with New Division

22y Rob McGann

Experian Aims for Addressable Media with New Divis...

The data modeling and analytics giant unveils new targeting and creative services aimed at eventually making TV audiences targetable at the household ...

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Citrix Online Gets Personal with Trial Customers
Media

Citrix Online Gets Personal with Trial Customers

22y Kevin Newcomb

Citrix Online Gets Personal with Trial Customers

Citrix will use Dotomi's personalized banner ads in a bid to better hold onto customers. Read More...

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An Upgrade for MediaVisor
Media

An Upgrade for MediaVisor

22y Zachary Rodgers

An Upgrade for MediaVisor

In its newest version, DoubleClick's media planning product gets a bit more malleable. Read More...

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Industry/Law Enforcement Alliance Casts Net for Phishers
Media

Industry/Law Enforcement Alliance Casts Net for Phishers

22y Pamela Parker

Industry/Law Enforcement Alliance Casts Net for Ph...

A new group aims to help nab criminals threatening brands' relationships with their customers. Read More...

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Holiday Campaigns for Non-Holiday Products
Media

Holiday Campaigns for Non-Holiday Products

22y Tessa Wegert

Holiday Campaigns for Non-Holiday Products

Your product doesn't make a perfect hostess gift. It won't fit in a stocking. You can still take advantage of December's shopping craze. Read More...

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Global DSL Soars 40 Percent in First Three Quarters 2004
Data insights

Global DSL Soars 40 Percent in First Three Quarters 2004

22y Rob McGann

Global DSL Soars 40 Percent in First Three Quarter...

China, Japan, and the U.S. are the nations with the most subscribers. Read More...

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E-mail Thrives in Albany
Media

E-mail Thrives in Albany

22y Zachary Rodgers

E-mail Thrives in Albany

A group focused on business development around the New York capitol finds a friend in e-mail. Read More...

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Report: Agencies Control Most Search Money
Media

Report: Agencies Control Most Search Money

22y Kevin Newcomb

Report: Agencies Control Most Search Money

SEM agencies now control a majority of spending, but they're collecting it in different ways. Read More...

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AdMarketplace Unveils Contextual Ad Network
Media

AdMarketplace Unveils Contextual Ad Network

22y Pamela Parker

AdMarketplace Unveils Contextual Ad Network

The company that's been running eBay's keyword ad program goes out on its own. Read More...

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Execs & Accounts for December 8, 2004
Media

Execs & Accounts for December 8, 2004

22y Zachary Rodgers

Execs & Accounts for December 8, 2004

icrossing fills COO spot from within; Tacoda hires Eastern region sales head; EyeWonder CEO out. Read More...

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Google Testing Animated GIF Ads
Media

Google Testing Animated GIF Ads

22y Pamela Parker

Google Testing Animated GIF Ads

The more branding-oriented format will begin appearing on AdSense publishers' sites. Read More...

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Starcom IP Likes Rollover Units
Media

Starcom IP Likes Rollover Units

22y Zachary Rodgers

Starcom IP Likes Rollover Units

The interactive agency conferred 'preferred' status on a certain rich media vendor's formats, in exchange for cost savings. Read More...

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Cohen Jumps from DMA to Bigfoot
Media

Cohen Jumps from DMA to Bigfoot

22y Kevin Newcomb

Cohen Jumps from DMA to Bigfoot

One of the DMA's public faces will now be representing one of its members. Read More...

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McCann Pockets Boede Shop
Media

McCann Pockets Boede Shop

22y Zachary Rodgers

McCann Pockets Boede Shop

The integrated B-to-B and consumer marketing firm will now be called McCann Erickson Salt Lake City. Read More...

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Merging Offline and Online Tracking
Media

Merging Offline and Online Tracking

22y James Hering

Merging Offline and Online Tracking

Online accountability is driving new demand for offline metrics. Read More...

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WhitePages.com Lightens Ad Load, Adds User Features
Media

WhitePages.com Lightens Ad Load, Adds User Features

22y Pamela Parker

WhitePages.com Lightens Ad Load, Adds User Feature...

The firm hopes to move beyond searches by adding contact management features. Read More...

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DoubleClick Exits Site Analytics Biz, Strikes Partnership
Media

DoubleClick Exits Site Analytics Biz, Strikes Partnership

22y Pamela Parker

DoubleClick Exits Site Analytics Biz, Strikes Part...

The company will work to get its clients to adopt Omniture SiteCatalyst. Read More...

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Hoopla Surrounds Launch of Search Engine Accoona
Media

Hoopla Surrounds Launch of Search Engine Accoona

22y Pamela Parker

Hoopla Surrounds Launch of Search Engine Accoona

The engine launches with paid listings from Overture but plans to develop its own sales efforts. Read More...

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WebSideStory Adds Pro Services Resources
Media

WebSideStory Adds Pro Services Resources

22y Kevin Newcomb

WebSideStory Adds Pro Services Resources

New exec, upcoming programs will focus on clients' business goals. Read More...

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Questions for Starcom's Rishad Tobaccowala
Media

Questions for Starcom's Rishad Tobaccowala

22y Zachary Rodgers

Questions for Starcom's Rishad Tobaccowala

The Starcom IP founder and chief innovation officer at Publicis Groupe talks about passion-based marketing and his new board seat with a behavioral ma...

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Execs & Accounts for December 6, 2004
Media

Execs & Accounts for December 6, 2004

22y Zachary Rodgers

Execs & Accounts for December 6, 2004

Imaginet founders depart connect@jwt; Moxie promotes Lunenfeld; Quris grabs COO from Silverpop; eXact adds president, CFO. Read More...

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NEWgame Brings the Magazine Experience to the Desktop
Media

NEWgame Brings the Magazine Experience to the Desktop

22y Kevin Newcomb

NEWgame Brings the Magazine Experience to the Desk...

In the competitive realm of college recruitment, one college is turning to a new kind of interactive marketing channel. Read More...

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Universal McCann's Coen Predicts Surging Internet Ad Growth Throughout 2005
Media

Universal McCann's Coen Predicts Surging Internet Ad Growth Throughout 2005

22y Rob McGann

Universal McCann's Coen Predicts Surging Internet ...

The well-respected forecaster says the online ad channel grew faster in 2004 than he had previously expected. Read More...

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September Online Ad Sales the Highest in Five Months
Media

September Online Ad Sales the Highest in Five Months

22y Rob McGann

September Online Ad Sales the Highest in Five Mont...

Technology and finance companies the leading buyers. Read More...

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Netflix Gets Social
Media

Netflix Gets Social

22y Kevin Newcomb

Netflix Gets Social

The online DVD rental service adds an element of social networking. Read More...

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