Industry watchers expect more acquisitions of SEM firms by larger agencies. Read More...
View articleKayak works to dispel advertiser concerns about how it will get traffic. Read More...
View articleProceed managed $5 million worth of paid search and other marketing spending in 2004. Read More...
View articleForward-to-a-friend is where viral media ideas should begin, not end. Read More...
View articleTraditional newspapers' inability to thrive online costs them dearly, a new study finds. Read More...
View articleSteep reduction in spam reported by AOL members runs contrary to 'Net-wide trends. Read More...
View articleNegotiating an exclusive online site placement? A few pointers for clinching a good deal. Read More...
View articleAn ad serving tool that circumvents pop-up blockers is reported to increase impressions by 50 percent, but it won't save the hated format. Read More...
View articleThe woman credited with overseeing Google's low-key, low-cost approach is leaving. Read More...
View articleForecast cites video and behavioral targeting as key growth sectors. Read More...
View articleSEC filing says the money would cover general corporate costs, including operations and acquisitions. Read More...
View articleUPDATE: Top SEM firm will be foundation for Aegis' search practices in 24 countries. Read More...
View articleIntelliTXT advertisers will soon have the option of adding a logo to their text ads. Read More...
View articleSlate publisher stays with MSN after sale; Bigfoot Interactive hires a director of marketing; Tickle VP of marketing goes to NexTag. Read More...
View articleStudy also reveals delivery rates improved thanks to cleaner lists. Read More...
View articleFree use of branded search terms will allow the market to determine who survives. But what about respect for intellectual property? Read More...
View articleUPDATE: The Washington Post adds more online inventory and Slate aligns itself with a traditional media player. Read More...
View articlePicard left Bluestreak; Dynamic Logic's Jeffrey Graham goes to Starcom MediaVest; WebMD Health hired Riley McDonough. Read More...
View articleFull-video banners designed to make an impact. Read More...
View articleThe company hopes to learn from three forays into mobile campaigns. Read More...
View articleDoubleClick's cross-channel analytics platform now breaks out various retail sales metrics. Read More...
View articleCareerBuilder.com and GoDaddy.com will each air a $2.4M spot during the big game. We asked: 'Why?' Read More...
View articleHarte-Hanks will continue to support its acquisition's various e-mail products. Read More...
View articleContextual search technology presents new ways for providers to promote video content. Read More...
View articleJanet Jackson, the Iraq war, and the Presidential election were popular queries. Read More...
View articleUPDATE: Updated basic listings for local businesses. Read More...
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