The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your mar...
View articleIn these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...
View articleThe agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...
View articleIt has been announced that Ebuzzing is to rebrand after a merge into Teads earlier this year. The company works with publishing brands such as the Fin...
View articleIn today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Read More...
View articleVideo is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-s...
View articleAs it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...
View articleOver the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...
View articleEven though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...
View articleIt's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Read More...
View articleThis is just the best. Insert Jeff Goldblum into an ad about home lighting, with a mix of humour, a pinch of the 70s and a sprinkle of zebra print - a...
View articleExperts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...
View articleGlobal marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...
View articleThe new cross-device MSN platform launches this week, and loads of brands are getting on board to advertise across the portal. Read More...
View articleAlthough original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers...
View articleIn this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...
View articleTimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ...
View articleProgrammatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Read...
View articleWhile it may or may not be true that creativity and business nous don’t always go hand in hand, it is certainly the case that for a creative agency to...
View articleThe global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Read Mor...
View articleContentive, the publisher of .rising, is looking for an exceptional Digital Marketing Campaign Executive to join our talented London team. Read More...
View articleFacebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...
View articleFollowing on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital vers...
View articleThe new Panda Update has arrived. Google has released the latest algorithm update designed to promote quality content search and drive out thin or poo...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleThe new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software ...
View articleNike has revealed plans to put millions into expanding its ecommerce strategy after seeing recent investments in its latest financial quarter spark a ...
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