Look Who's Talking, Texting, Buying
Data insights

Look Who's Talking, Texting, Buying

23y Robyn Greenspan

Look Who's Talking, Texting, Buying

Youth. Anyone surprised? According to research, new U.S. mobile phone subscribers in 2003 are 60 percent more likely to be young adults than the overa...

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Yahoo! Exec: It's the Experience, Stupid
Media

Yahoo! Exec: It's the Experience, Stupid

23y Brian Morrissey

Yahoo! Exec: It's the Experience, Stupid

The mega-portal's chief solutions officer explains Yahoo!'s belief that having a great product isn't enough to get Internet users to pay. Read More...

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Calif. Spam Bill Passes Committee
Media

Calif. Spam Bill Passes Committee

23y Brian Morrissey

Calif. Spam Bill Passes Committee

UPDATE: The bill would fine e-mail marketers $500 for each piece of unsolicited commercial e-mail. Read More...

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Forget Content, the Money's in Services
Media

Forget Content, the Money's in Services

23y Ryan Naraine

Forget Content, the Money's in Services

As the 'free vs paid' debate rages, there's a growing sentiment that providing services around content might provide the gold mine for struggling Web ...

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AOL Debuts Saucier Ad Campaign for Broadband
Media

AOL Debuts Saucier Ad Campaign for Broadband

23y Brian Morrissey

AOL Debuts Saucier Ad Campaign for Broadband

The $35 million marketing push for its broadband services aims for more sophisticated Web users, altering years of AOL strategy targeting new Internet...

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Execs and Accounts for March 24, 2003
Media

Execs and Accounts for March 24, 2003

23y Zachary Rodgers

Execs and Accounts for March 24, 2003

Eyeblaster hires Paul Kadin as executive VP of marketing and strategy; Alexander & Tom launches three Web sites and an e-mail campaign for Under Armou...

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WSJ Online Launches 'Afternoon Report'
Media

WSJ Online Launches 'Afternoon Report'

23y Ryan Naraine

WSJ Online Launches 'Afternoon Report'

The Wall Street Journal Online adds another product to its premium online offerings just as the free vs paid debate heats up. Jupiter: Paid Content Ma...

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Jupiter Research: Paid Content Market to Soar
Media

Jupiter Research: Paid Content Market to Soar

23y Ryan Naraine

Jupiter Research: Paid Content Market to Soar

Despite bright signs from the paid content market, media houses will still generate the bulk of revenues from online advertising, according to Jupiter...

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LendingTree Scores an Exclusive
Media

LendingTree Scores an Exclusive

23y Beth Cox

LendingTree Scores an Exclusive

The loan origination site inks a pact with AutoTrader.com that makes it the sole integrated loan provider on the car sales site. Read More...

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Ask Jeeves Launches Outdoor Ad Push
Media

Ask Jeeves Launches Outdoor Ad Push

23y Brian Morrissey

Ask Jeeves Launches Outdoor Ad Push

The month-long, three-city campaign builds on the success the search engine found from its fall initiative. Read More...

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Hotmail Seeks to Rein-in Spammers
Media

Hotmail Seeks to Rein-in Spammers

23y Team ClickZ

Hotmail Seeks to Rein-in Spammers

UPDATE: Microsoft imposes a limit on outgoing e-mails for Hotmail users in an attempt to hamper spammers. Read More...

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News Sites See Traffic Surges, Maintain Reliability
Media

News Sites See Traffic Surges, Maintain Reliability

23y Brian Morrissey

News Sites See Traffic Surges, Maintain Reliabilit...

Web users flood news sites for war news, while the sites mostly maintain excellent reliability. Read More...

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War Underway, Online Ad Industry Treads Carefully
Media

War Underway, Online Ad Industry Treads Carefully

23y Brian Morrissey

War Underway, Online Ad Industry Treads Carefully

Both publishers and advertisers have taken a cautious approach to online marketing in wartime. Read More...

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Execs and Accounts for March 21, 2003
Media

Execs and Accounts for March 21, 2003

23y Zachary Rodgers

Execs and Accounts for March 21, 2003

Habeas signs new e-mail filters to its Sender Warranted E-mail service; ninedots appoints two; RareMethod acquires 25 percent of Idea Machine. Read Mo...

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Google Signs Search Deal With Top Korean Portal
Media

Google Signs Search Deal With Top Korean Portal

23y Brian Morrissey

Google Signs Search Deal With Top Korean Portal

The deal with Daum Communications calls for Google to provide Web search, while rival Overture already signed up the portal for paid listings. Read Mo...

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And the Oscar Goes to... Online Advertisers
Media

And the Oscar Goes to... Online Advertisers

23y Tessa Wegert

And the Oscar Goes to... Online Advertisers

There's nothing like a high-profile event to get online marketers thinking creatively. Read More...

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Top Advertisers Using Online More
Media

Top Advertisers Using Online More

23y Brian Morrissey

Top Advertisers Using Online More

New research from Nielsen//NetRatings shows the top 100 advertisers' messages made up 30 percent of ad impressions in 2002. Read More...

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Reuters To Stream War Video
Media

Reuters To Stream War Video

23y Erin Joyce

Reuters To Stream War Video

News and financial data giant adds frontline footage from Iraq toits recently revamped Web site. Read More...

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Execs and Accounts for March 19, 2003
Media

Execs and Accounts for March 19, 2003

23y Zachary Rodgers

Execs and Accounts for March 19, 2003

MarketWatch.com to supply Knight Ridder/Tribune Information Services with columns and breaking news; Fathom Online hires Rob Middleton as executive VP...

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Could Google Have Saved theglobe.com?
Media

Could Google Have Saved theglobe.com?

23y Brian Morrissey

Could Google Have Saved theglobe.com?

Paid-listings executives gather to celebrate the industry's vigor, while looking ahead to new opportunities like paid inclusion. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Covad ad push for small businesses; Lightning Cast raises funds. Read More...

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NetRatings Files Patent Suit
Media

NetRatings Files Patent Suit

23y Brian Morrissey

NetRatings Files Patent Suit

The lawsuit alleges The NPD Group infringed on NetRatings' Web tracking patent, raising the specter of a return to the industry's patent wars. Read Mo...

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The Tear Sheet Factor
Media

The Tear Sheet Factor

23y James Hering

The Tear Sheet Factor

How can publishers generate more advertising? Perhaps with this simple, clever solution. Read More...

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FindWhat.com Launches ROI Tool
Media

FindWhat.com Launches ROI Tool

23y Brian Morrissey

FindWhat.com Launches ROI Tool

AdAnalyzer helps marketers calculate post-click sales from paid-search programs. Read More...

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Fireclick Rolls Out Enterprise Analytics Tool
Media

Fireclick Rolls Out Enterprise Analytics Tool

23y Brian Morrissey

Fireclick Rolls Out Enterprise Analytics Tool

Netflame Enterprise is its third level of marketing and site analytics offerings. Read More...

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U.S. Hispanics Are Biggest Share of Spanish Speakers Online
Media

U.S. Hispanics Are Biggest Share of Spanish Speakers Online

23y Brian Morrissey

U.S. Hispanics Are Biggest Share of Spanish Speake...

U.S. Hispanics continue to go online, and their numbers now surpass the online populations of Spanish-speaking countries like Spain and Mexico. Read M...

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Execs and Accounts for March 17, 2003
Media

Execs and Accounts for March 17, 2003

23y Zachary Rodgers

Execs and Accounts for March 17, 2003

SF Interactive unveils several deployments using its 'Ad Cube' platform; IconNicholson launches a site for MasterCard International's new research gro...

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