UPDATE: Nielsen//NetRatings and comScore announce new daypart measurement tools, but the industry lacks a consensus on how to divide the day. Read Mor...
View articleaQuantive elects Richard Fox to its board of directors; 24/7 Real Media signs repping deals with Business.com and Office.com; Noise Media launches an ...
View articleTen European publishers come together to form OPA Europe; McDonald's revamps a section of its site that provides nutritional info; Axis360 launches a ...
View articleDynamic Logic says online marketers are beginning to see the benefits of the sponsorship model, as they fight to get their messages through the Web's ...
View articleThe mission: Convert the AOL dialup masses to the wonders of high-speed Net connections. Read More...
View articleThe digital recorder company says it will have 1 million subscribers this year -- and advertisers have begun to take notice. Read More...
View articleMoves in the online coupon sector and ad-serving industry could herald another spate of patent-infringement lawsuits. Read More...
View articleDon't take no for an answer in the ever-expandable world of Internet inventory. Create your own! Read More...
View articleThe search provider extends its agreement with Road Runner to provide paid listings, in addition to editorial search, through April 2004. Read More...
View articleA new anti-spam research group tackles what is becoming an increasingly problematic unsolicited e-mail issue. Read More...
View articleAudio/visual search specialist Singingfish navigates a rapidly evolving industry amid technical advancements, paid ads and consolidation. Read More...
View articleFor the first time, the Online Publishers Association tracks a sequential decline in consumer spending on Internet content. Read More...
View articleThe world's largest ISP tells e-marketers the spam deluge has intensified, making AOL mull stricter e-mail policies. Read More...
View articleDepending who you talk to, the popularity of paid inclusion and the skyrocketing number of queries represent a happy confluence of events or a dangero...
View articleTrue North awarded projects with Pitney Bowes, Hachette Filipacchi Magazines and Thorn Communications; Yellow Corporation selects Coremetrics' Marketf...
View articlePBS taps TiVO Showcase; and Future Now and iProspect link. Read More
View articleTop sites are running out of ad inventory, but the millions of other commercial Web sites make oversupply a continuing problem. Read More...
View articleCompanies running paid inclusion campaigns must employ analysis software if they hope to improve rankings and results, according to experts at the Sea...
View articleIf you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S.Census figures. This might ju...
View articleIt seems odd that growth of interactive marketing didn't better endure the ongoing recession in advertising spending. Read More...
View articleThe Internet can have a major impact among light television viewersand buyers in the later purchase stages, researchers found. Read More...
View articleThe Primedia unit now offers paid listings beyond the search page, joining Google and soon Overture. Read More...
View articleThe e-mail marketing and list-management company is bought as parent company CMGI continues to pare down its portfolio. Read More...
View articleThe chipmaker plans to spend up to $300 million for the launch of its Centrino wireless Internet technology. Read More...
View articleBoede&partners launches an integrated campaign for Mercator Software; Viewpoint Corporation to license its software to Samsung; Sonic Branding Solutio...
View articleAs corporations remain skittish about large, long-term contracts, service providers aggressively court small firms to make up the difference. Read Mor...
View articleSportsLine.com entered an agreement with partial owner CBS to produce the official NCAA basketball tournament Web site. Read More...
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