American Airlines and e-Rewards roll out a new way to build frequent-flyer miles: reading marketing e-mails. Read More...
View articleThe marketing technology company's fourth-quarter e-mail trend report finds retailers and catalogers tapping into e-mail to drive holiday sales. Read ...
View articleUPDATE: Another new economy title is claimed by the technology/advertising recession of the past two years. Read More...
View articleWashingtonpost.com and Nielsen//NetRatings team up for a study that concludes most affluent consumers can be found on the Net. Read More...
View articleEven as the company's marketers celebrate its growing clout, its lawyers wage a quiet campaign to ensure Google's name doesn't become a generic synony...
View articleThe search company beats rival Overture to the punch with new ads featuring paid listings on content pages. Read More...
View articleThe company hopes to clear up confusion over the parent company and its business units. Read More...
View articleInteractive: what investment bankers say will drive direct-marketing growth. Read More...
View articleThe buzz around online music services got louder with AOL hawking a paid download service that will allow CD burning. Read More...
View articleAgency.com launches a new campaign for the Discovery Channel; CramSession returns to NetCreations; VRX Worldwide to enhance Expedia.com with virtual t...
View articleResearch from Arbitron and Edison Media Research paints a bright picture of Internet broadcasting, with big potential for advertisers. Read More...
View articleThe portal, aimed at U.S. Hispanics, and the online car source, launch a new co-branded channel. Read More...
View articleMore than 10 million African Americans are online and nearly a third have broadband in the home, but Internet penetration still lags behind overall In...
View articleNo spooky, secret cabal prevents you from charging for your content. It's much more complicated than that. Read More...
View articleHow much should your client spend online? A methodical, three-step approach to budgeting. Read More...
View articleUPDATE: The deal, potentially worth $100 million, comes just a week after the paid-search leader announced its purchase of AltaVista. Read More...
View articleWith all eyes on its second major commercial search deal in a week, the paid search leader says it will roll out local search and contextual advertisi...
View articleSunbelt rolls out IHateSpam for the enterprise; survey shows media buyers upbeat for '03; MSN, The Knot renew vows. Read More...
View articleThe company changes three months of Media Metrix ratings, saying it underestimated the at-work audience. Read More...
View articleBoede&partners hires Deon Lewis to its team of senior account directors; Web site for 2003 Second Annual Tribeca Film Festival launched by Organic; Bl...
View articleThe ISP credits its new 'report spam' button for helping to block 780 million pieces of spam a day Read More...
View articleSurprising industry watchers, MSN extends its deal with Yahoo!'s latest acquisition, dealing another blow to Overture. Read More...
View articleThe ISP has begun offering advertisers real estate on its front page, breaking a company taboo as AOL tries to revive its ad business. Read More...
View articleThe news site cautiously joins other top newspaper sites in requiring users to submit demographic information to access parts of the site. Read More...
View articleMore research confirms that marketers can tap into a lucrative audience by shifting advertising online during the day. Read More...
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