With a takeover of Forbes.com and other buys, the tech company uses the Net to build awareness of Scott McNealy's Webcast presentation. Read More...
View articleA recent two-part survey finds that 9 out of 10 Americans who access e-mail at work want Congress to enforce the elimination of spam e-mail. Read More...
View articleThe new destination on MSN features business news, light jazz, city guides, and some Lexus information. Read More...
View articleUPDATE: A poll by Interbrand finds Google the top global brand in 2002, beating out Apple and even Coke. Read More...
View articleWhy (and how) online companies give away their most popular services to profit from their most valuable ones. Read More...
View articleCan't get enough Koppel? The Bellevue, Wash., firm helps by supplying search and streaming services to the network news site. Read More...
View articleAOL-AmEx market to small businesses; RedSheriff buys marketing-analytics firm; TheStreet.com's subscription revenues soar. Read More...
View articleMaking inroads in a promising sector, the natural language search specialist signs a deal with Novartis. Read More...
View articleTwo new case studies say traditional businesses can get more bang for their buck by adding online to the marketing mix and cutting back on TV. Read Mo...
View articleMSNBC.com hires two marketing experts to expand its cross media advertising efforts; boede&partners adds four to its creative department; Atomic Fusio...
View articleA survey by the CMO Council finds most tech companies' marketing departments have shifted their focus from brand building to driving sales. Read More...
View articleThe online auctions giant will help the beverage company push its soft drinks through an online consumer loyalty program. Read More...
View articleInternet users are disbanding dial-up for high-speed, as global sales of broadband modems in 2002 increased by 52 percent. Read More...
View articleMSN re-brands Carpoint.ca; MoreVisibility.com grows client base; and Six Continents Hotels launches loyalty Web site. Read More...
View articleUPDATE: Terms of the settlement are not disclosed, but the parties agree to end their battle over Gator's pop-up ads. Read More...
View articleSpain and Italy are next, as the paid search leader looks to reduce its dependence on Yahoo! and MSN. Read More...
View articleThe Online Publishers Association divides the day into five parts, as it strives to make the Internet the main medium for advertising during work hour...
View articlePermission-based e-mail fails to reach users' in-boxes at the top ISPs 15 percent of the time, according to a new report. Read More...
View articleMarketers are looking to make more long-term investments online. Be ready to support them with a smart media plan. Read More...
View articleThe portal's newfound emphasis on search leads it to experiment with paid listings partner Overture. Yahoo! Launches 'Operation Bachelor' Read More...
View articleReebok International taps Organic as online agency of record for global marketing; Advertising.com promotes its regional sales directors; Tribal DDB C...
View articleThe second Terry Tate commercial will take aim at Nike, as Reebok tries to maintain the offline-online buzz created by its 'office linebacker' charact...
View articlePaid listings now appear on the search directories of AOL's UK, France and Germany sites. Netscape's French and German sites will also use paid search...
View articleJust in time for Valentine's Day, the Web portal's dating site searches the World Wide Web for America's most eligible bachelors. Yahoo! Tests Expande...
View articleThe news site will roll out 'wide-angle targeting,' which allows an advertiser to target ads to a user's behavior on the site. Also on tap: half-page ...
View articleHint: She's about 48 years old and currently spends nearly $100 online every month. Read More...
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