UPDATE: Reebok's Terry Tate and other Super Bowl ads drive viewers to the Web. Read More...
View articleDon't be too quick to dismiss AOL as a factor in the online media game. Read More...
View articleIn WebTrends Reporting Series 6.0, NetIQ moves its hosted and software Web analytics products to a common code architecture, combines the advanced fea...
View articleBigfoot Interactive signs technology reseller agreement with e-mail marketer Valassis and its affiliate PreVision; CheckM8 and Oddcast sign a deal to ...
View articleNow the second-largest ethnic group in the U.S., Hispanics are rapidly taking to the Net and spending more time online, according to a new report comm...
View articleAmerica Online names two media veterans to its content and services team; Agency.com donates its services to a redesign of an online destination for c...
View articleOnce a drain on their parent companies, newspaper sites are now enjoying sharp rises in advertising revenues. Read More...
View articleNew research by a newspaper trade group reinforces news sites' strength in reaching consumers during the day. Read More...
View articleRegister.com in e-mail marketing alliance; Weatherbug lets users choose ads Read More...
View articleTo make an impact, try tightly integrating your advertising into a site's content. Read More...
View articleAd revenues to the Spanish-language site rise sharply in 2002 as marketers begin to try to reach the growing number of U.S. Hispanics online. Read Mor...
View articleThe ad server snatches up a small analytics company as a complement to its OpenAd Stream technology. Read More...
View articleIn Manhattan Supreme Court, New York's attorneygeneral wins an injunctionagainst accused spammer MonsterHut. Read More...
View articleThe struggling content site requires readers to either take out a subscription or earn day passes by viewing advertisements. Read More...
View articleAmerican Honda Motor Company signs a sponsorship deal with America Online; eharmony names NetPlus Marketing its first online media agency of record; L...
View articleWith increasing numbers of legitimate e-mail marketers swept up in the war on spam, the industry leaders form a coalition to protect their interests. ...
View articleMSN launches best practices road show; IBS inks Cox deal; Monster goes trucking with SuperBowl ad. Read More...
View articleDigitas names two senior execs from its U.S. business to Digitas Europe; 24/7 Real Media appoints ad veteran Valentine Zammit to its board of director...
View articleNetCreations President Michael Mayor has long advocated consumer privacy and accountability in list-building, and these stances have become more impor...
View articleA lack of time and a surfeit of self-criticism are enemies of creativity. Fight them with all you've got. Read More...
View articleThe new version adds more refinement tools and improved community listings, as it seeks a niche in the crowded search-engine space. Read More...
View articleTravel advertising goes digital. Is it a high-flying opportunity or a disaster waiting to happen? Read More...
View articleCompleting its shift to providing marketing technology, the online ad company reports slimmer revenues and a narrowed net loss. Read More...
View articleYahoo-Nielsen Internet Confidence Index takes a slight dip, but the overall outlook remains positive; broadband users are significantly more upbeat ab...
View articleAgency.com launches a site promoting The Make A Wish Foundation of North Texas; 24/7 Real Media picks up DirecTV and Gannett Co. as clients to Open Ad...
View articleAs part of its new ad campaign, the carmaker will celebrate Black History month with an inspirational manifesto on BlackPlanet.com and NissanUSA.com. ...
View articleThe paid listings giant sees the $9.5 million deal for Keylime Software buffing up its advertiser reporting tools. Read More...
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