FTC Targets Sites Selling Int'l Driver's Permits
Media

FTC Targets Sites Selling Int'l Driver's Permits

23y Roy Mark

FTC Targets Sites Selling Int'l Driver's Permits

Agency files complaints against six operators to put brake on alleged scam artists pedaling 'worthless documents' to immigrants and scofflaws. Read Mo...

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Parsons Replaces Case as AOL TW Chairman
Media

Parsons Replaces Case as AOL TW Chairman

23y Erin Joyce

Parsons Replaces Case as AOL TW Chairman

UPDATE: Ending speculation over who would take over as chairman after Steve Case departs AOL Time Warner, the board of directors names CEO Richard Par...

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A Little Subtlety Goes a Long Way
Media

A Little Subtlety Goes a Long Way

23y Tessa Wegert

A Little Subtlety Goes a Long Way

Despite the popularity of pop-ups, sometimes in-your-face ads just go in one ear and out the other. Read More...

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Broadband Surges in 2002, But Narrowband Declines
Data insights

Broadband Surges in 2002, But Narrowband Declines

23y Enid Burns

Broadband Surges in 2002, But Narrowband Declines

A new report shows that broadband adoption escalated to 59 percentyear-over-year in 2002, with seniors leading the way. Read More...

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UK Internet Advertising Set For Significant Growth in 2003
Media

UK Internet Advertising Set For Significant Growth in 2003

23y Brian Morrissey

UK Internet Advertising Set For Significant Growth...

A British ad agency says the still-small Internet advertising industry in the United Kingdom is poised for 46 percent growth this year. Read More...

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CMOs Worldwide Shift Spending to Interactive
Media

CMOs Worldwide Shift Spending to Interactive

23y Len Ellis

CMOs Worldwide Shift Spending to Interactive

Marketers worldwide are moving to addressable, response-enabling channels. Good news -- and a major challenge. Read More...

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Espotting Offers FAST Search
Media

Espotting Offers FAST Search

23y Brian Morrissey

Espotting Offers FAST Search

The pact gives the company's affiliates access to FAST search results, in addition to Espotting's paid listings. Read More...

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Yahoo! Posts Profits on Marketing, Fees Growth
Media

Yahoo! Posts Profits on Marketing, Fees Growth

23y Brian Morrissey

Yahoo! Posts Profits on Marketing, Fees Growth

Marketing revenues were up 31 percent, listing and fees rose 120 percent, as the turnaround continues at the portal giant. Read More...

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Spammer Exposes Customer Data
Media

Spammer Exposes Customer Data

23y Beth Cox

Spammer Exposes Customer Data

A seller of pirated Norton software, who inundates the Net with spam touting his cheap prices, leaves open a back door to buyers' personal information...

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Execs and Accounts for January 15, 2003
Media

Execs and Accounts for January 15, 2003

23y Zachary Rodgers

Execs and Accounts for January 15, 2003

Forbes.com promotes one and hires one for East Coast sales; 24/7 Real Media signs FOX News to Open AdStream; Advertising.com picks up three clients fo...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Pop-ups unpopularity; retailers look to cross-channel sales; Aptimus sees sunny Q4 Read More...

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Overture Sees Revenues Up, Along With Acquisition Costs
Media

Overture Sees Revenues Up, Along With Acquisition Costs

23y Brian Morrissey

Overture Sees Revenues Up, Along With Acquisition ...

The paid listings company says its fourth-quarter revenue will be better than expected, but its traffic-acquisition costs will continue to creep upwar...

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Less Shatner, More Hotel Rooms
Media

Less Shatner, More Hotel Rooms

23y Brian Morrissey

Less Shatner, More Hotel Rooms

Priceline launches a new ad campaign that shifts its focus from plane tickets to hotel rooms -- and has William Shatner take a back seat. Read More...

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Why Music Stays Free
Media

Why Music Stays Free

23y Vin Crosbie

Why Music Stays Free

Don't ignore economic fundamentals when pricing online content. Read More...

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Wanna Partner?
Media

Wanna Partner?

23y Seana Mulcahy

Wanna Partner?

People spout the word 'partnership,' but what do they mean? Read More

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AOL Dumps Ad Agency
Media

AOL Dumps Ad Agency

23y Brian Morrissey

AOL Dumps Ad Agency

Just four days after he was named to his post, AOL's new brand marketing chief decides to end the company's relationship with Interpublic's Gotham. Re...

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Execs and Accounts for January 13, 2003
Media

Execs and Accounts for January 13, 2003

23y Zachary Rodgers

Execs and Accounts for January 13, 2003

Carat Interactive names CFO Steve Andrews to the additional post of director of operations; Schering Laboratories launches a mobile campaign for Clari...

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Yahoo! Buffs Up Personals
Media

Yahoo! Buffs Up Personals

23y Brian Morrissey

Yahoo! Buffs Up Personals

With an increasing amount of its revenue coming from paid services, Yahoo! adds voice and video features to its personals section. Read More...

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Case to Resign as AOL Time Warner Chairman
Media

Case to Resign as AOL Time Warner Chairman

23y Erin Joyce

Case to Resign as AOL Time Warner Chairman

Steve Case says the company doesn't need distractions as shareholders 'continue to focus their disappointment' on him over the company's post-merger p...

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Execs and Accounts for January 10, 2003
Media

Execs and Accounts for January 10, 2003

23y Zachary Rodgers

Execs and Accounts for January 10, 2003

Overture names Ken Ross chief communications officer; Margeotes/Fertitta + Partners hires Brandon Lowitz as director of new business development Read ...

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Coke Adds Interactive Fizz to New Ad Campaign
Media

Coke Adds Interactive Fizz to New Ad Campaign

23y Brian Morrissey

Coke Adds Interactive Fizz to New Ad Campaign

UPDATE: The beverage giant looks to lure young consumers to its branded music Web site with offers of interactive games, free music, and prizes. Read ...

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What's in a Name for Microsoft? Not .NET
Media

What's in a Name for Microsoft? Not .NET

23y Team ClickZ

What's in a Name for Microsoft? Not .NET

Addressing public concerns that .NET was confusing, the softwareoutfit simplifies the name of its upcoming server. Read More...

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Explaining the Elephant
Media

Explaining the Elephant

23y Rob Graham

Explaining the Elephant

Defining an effective online ad can be slippery business. Read More

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ValueClick, 24/7 Real Media Settle Patent Claims
Media

ValueClick, 24/7 Real Media Settle Patent Claims

23y Brian Morrissey

ValueClick, 24/7 Real Media Settle Patent Claims

ValueClick agrees to license 24/7 Real Media's patented technology, bringing to a close another of the patent battles in the ad-serving industry. Read...

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A New Lease on Life for Homestore?
Media

A New Lease on Life for Homestore?

23y Beth Cox

A New Lease on Life for Homestore?

Still recovering from an accounting scandal, the online real estate play settles an old dispute and signs a new marketing agreement with AOL. AOL Name...

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Overture Gleeful Over Yahoo!-Inktomi Deal
Media

Overture Gleeful Over Yahoo!-Inktomi Deal

23y Brian Morrissey

Overture Gleeful Over Yahoo!-Inktomi Deal

The paid listing provider's chief finance officer says rival Google can no longer take its hegemony in algorithmic search for granted. Read More...

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An 'Un-Technified' Object Lesson
Media

An 'Un-Technified' Object Lesson

23y Tessa Wegert

An 'Un-Technified' Object Lesson

Media buyers belong to the cadre of the technologically well endowed. It pays to regress -- to the level of the lowest-tech surfer. Read More...

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