At first, trying to understand "sessions" seemed to Seana like trying to understand algebra. But she's figured it out, and you can, too. Read More...
View articleFollowing up on upgrades to its ad serving technology earlier this year, the online advertising giant looks to expand to other media. Read More...
View articleThe media giant could find itself facing a class-action suit over claims made in advertising for its ISP service. Read More...
View articleIn their efforts to woo traditional advertisers over to interactive, some are advocating for the banishment of the impression. Tom argues that the muc...
View articleWhile advertisers could benefit in the short run, directing users' surfing habits also could spur a consumer backlash. Read More...
View articleABC taps Wink for iTV; Dynamic Logic aims for vertical clients; Fastclick adopts CUME model. Read More...
View articleWith a new executive at its helm, the Interactive Advertising Bureau now seeks to bury the hatchet. Read More...
View articleThe two firms look to become one source for automated ad targeting. Read More...
View articleBoosting its online services aimed at the ad industry, the Belmont, Mass., firm buys the Chicago company. Terms were not disclosed. Read More...
View articleCompanies launch long distance service that provides opportunities for AOL members to earn credits redeemable for AOL service. Read More...
View articleA survey by two industry groups finds that major companies are renewing or upping their Web advertising budgets for 2002, and looking toward better in...
View articleThe cash and stock deal is among a string of purchases the offline/online marketer has made in order to extend its reach in the teen and college-age m...
View articleWith a print campaign designed to reach millions, the Web auctioneer looks to convince shoppers that it's more than just an online flea market. Read M...
View articleJim wants the impression gone -- and he wants it gone now. Last week, he told you why. In this, the second of a two-part series, he tells you what sho...
View articleInterep, ad pepper media strike alliance; Mediaplex expands reporting; Yesmail taps EyeWonder. Read More...
View articleThe ad network and technology firm eyes SRDS' market with a tool that will integrate @plan, comScore and Adgility. Read More...
View articleInternet advertising keeps pitching curveballs and posing conundrums we never even thought of in traditional media. Is it ethical when ads don't suppo...
View articleThe combined company promises 60 million e-mail addresses to marketers. Read More...
View articleMarked differences in the way that e-tail and retail shoppers function suggest new strategies for Web marketers, according to findings from Avenue A. ...
View articleThe troubled, Chicago-based interactive shop looks to go private. Read More...
View articleThe couponing giant aims to resuscitate the defunct firm as part of its online media buying services. Read More...
View articleAre they examples of style over substance, or could one of them be the next big thing? Rob introduces several new technologies that are contenders for...
View articleJust weeks after hiring a new chief marketing officer, the Web portal is ramping up its promotional efforts with the launch of new ads this weekend. R...
View articleThe pioneer coupon site says it may appeal, but concerns have been raised not only about the stock price but also about possible voting rights violati...
View articleA new partnership between technology players aims to establish an advertising footing in the nascent -- but highly anticipated -- video-on-demand mark...
View articleWhat can a hillbilly with a sixth-grade education teach you about writing online? Learn how to cook up content as tasty as a mess of grits and hog jow...
View articleThe e-mail list manager's PostMasterDirect site for the first time will begin handling clients that don't meet its much-touted double-opt-in standard....
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