The auction site's sellers will have access to Amazing Media's ad-creation tool. Read More...
View articleMonths after receiving a patent for the technology and acquiring a rival, the rich media e-mail firm takes the wraps off its embedded transaction prod...
View articleThe Web isn't a supermarket, it's a bazaar. For all the tech advances, we're back to wheeling, dealing, haggling, and negotiating in a virtual market ...
View articleFollowing the the termination of the pact, which shuts down the CBSHealthwatch.comsite, Medscape would return of approximately $111 million in outstan...
View articleNearly three-quarters of the dial-up Internet subscribers in the United States are content with the quality of their Internet service, which is bad ne...
View articleThe nation's latest airline disaster prompts publishers of Web news sites to again deal with a surge in Web traffic. Read More...
View articleThe Web portal boosts its streaming advertising capabilities, adding 140 new terrestrial stations to its lineup. Read More...
View articleFor $10 million, iWon eventually gets certain domain names, trademarks and user traffic from Excite.com, but not the chairs, computers or official cor...
View articleWhen the cost of online advertising dramatically undercuts traditional media costs, marketing dollars will flow online. Tig continues his examination ...
View articleMindArrow launches holiday promotion, Adtegrity sees increased revenue, Luminant cuts staff. Read More...
View articleThe Dulles, Va.-based giant confirmed that it had eliminated 20 positions from its 750-person interactive marketing group. Read More...
View articleUPDATE: The PDA maker does an about-face in marketing as it struggles to cope with flagging sales and internal turmoil; stock bounces 20%. Read More...
View articleSeana buys media. Wedding gifts, too. Recently, she endured e-tail hell when she ordered from an online merchant -- one she'd chosen (as a media buyer...
View articleUPDATE: The industry giant is poised to lose a key executive from its embattled Media group, with the surprise departure of Barry Salzman. Read More...
View articleWhose numbers do you trust? Tom believes that question may soon be a bit easier to answer. Read More...
View article"Home for the Holidays" seeks to boost the automaker's Chrysler, Jeep and Dodge brands, using a central America Online site and print and on-air ads. ...
View articleAs the IAB considers taking a position on ad-blocking software, new Forrester research finds only one percent of Web surfers actually use the tools. R...
View articleA Cyber Dialogue study suggests that e-tailers are missing a large chunk of potential revenue. Read More...
View articleThe estimated $20 million account -- and the task of repositioning one of the country's largest software firms -- goes to the agency behind "Got Milk....
View articleIn its latest effort to prove its worth to national advertisers, Yahoo! promotes restaurant chain Pizza Hut on its front page and throughout its netwo...
View articleThe Direct Marketing Association urges sites to launch privacy policies compliant with IE6's P3P implementation. Read More...
View articleToday's new technologies may not be the final chapter in interactive marketing, but they're certainly a worthy prologue. Read More...
View articleJust weeks after reporting slipping earnings and major cash losses, the two interactive shops band together. Read More...
View articleAiming to take advantage of the holidays, consumer credit card companies have been increasing their Web ad buying, to nearly double their first-quarte...
View articleThe effort, which greatly simplifies rich media deployment across the networks' 1,700 sites, continues the industry leader's efforts at expanding its ...
View articleDespite making moves to exit its media business, the online ad player continues to be haunted by the final payments due its network affiliates - payme...
View article"What is rational is real and what is real is rational." -- Georg Wilhelm Friedrich Hegel Read More...
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