Hundreds of thousands of words issue forth from our computers every day, so it's not surprising when an error pops up. But what should you do to repai...
View articleAs it prepares to launch new paid consumer products, Yahoo! has tapped a seasoned executive with bricks-and-mortar retail experience. Read More...
View articleMicrosoft's popular portal incorporates career tools and content from the Maynard, Mass., online job specialist. Read More...
View articleThe incentive marketer, now part of the interactive unit of an airline company, signs a marketing agreement with FTD.com. Read More...
View articleOffline coupons drive them to online stores, online coupons drive them into offline stores. Leverage coupons correctly, and you could have a very merr...
View articleMasterCard taps Roving; Perfect Circle Media to use 24/7 Connect; Agency.com cuts staff. Read More...
View articleA troubled fast food player teams up with the media giant -- trading in-store promotions for sponsorships and co-branded online contests. Read More...
View articleA 'Rock the Vote' campaign breeds advergaming with the celebrity spokesmanship model that has long been used in television, radio and print. Read More...
View articleThe changes are aimed at landing custom campaigns, like the deals struck during the past year by AOL and Yahoo!. Read More...
View articleFirst of a series of reports on holiday shopping finds that 63 percent of shoppers surveyed relied on brand awareness in making e-commerce purchases. ...
View articleThe firm praises performance-based advertising for its relative stability in pricing, and credits internal promotion for its success in launching new ...
View articleThe toy maker taps Web shop Organic to develop a host of rich media creatives. Read More...
View articleLong heralded by Wall Street as one of the few online ad survivors, the real estate site now must start coming up with some convincing answers about i...
View articleThree-quarters of U.S. households will have the ability to receive high-speed Internet access by the end of 2001, up from the 60 percent that were abl...
View articleForget thousands... think millions! After all, monthly impressions are in the billions. Could this be the solution that unites buyers and sellers -- a...
View articleAs interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and they’ll be back...
View articleThe major broadcasters and television producers file for an injunction against SONICblue's new product -- which features automatic commercial-skipping...
View articleSeismic shifts in the media measurement business after Nielsen//NetRatings acquisition of Jupiter Media Metrix leave Seana Mulcahy of Mullen speculati...
View articleThe high cost of access and an inability to relay the benefits are deterring European consumers from using broadband technologies to access the Intern...
View articleNew findings from Cahners In-Stat, Yankee Group and the Wireless Advertising Association point to considerable profits -- and hazards -- lying in stor...
View articleThe Audit Bureau of Circulations will begin offering third-party audits to list vendors and e-mail technology firms. Read More...
View articleAllegations of contract breaches fly as the CBS-backed SportsLine.com pulls out of a $2.5 million deal to acquire the fantasy sports provider. Read Mo...
View articleEyeWonder strikes new site deals; Webster to take temporary leave from IAB; OPA, Millward Brown launch ad studies. Read More...
View articleThe New York-based media giant lands a consumer staple producer as a major advertiser. Read More...
View articleA face-off between privacy advocates and mass marketers is expected to soon come to a head. Read More...
View articleThe e-tailer will sell merchandise "as seen on" NBC's "Dateline" and "Emeril" -- which could prove a new source of revenue, and potentially, controver...
View articleUpdate: Two-thirds of shareholders vote to accept the $3.35 price per share and Agency.com officially goes private. Are Razorfish and Organic next? Re...
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