Jim wants the impression gone -- and he wants it gone now. This week, he tells you why. In the second of this two-part series, he'll tell you what sho...
View articleThe e-mail marketer and tracking firm gains a new distributor; Digital River, meanwhile, builds out its marketing suite. Read More...
View articleBy encouraging members to refer others, the audio service aims to continue its comeback after being knocked offline during the Sept. 11 terrorist atta...
View articleThe rule applies to technology, the Internet, and your own company: Networks work better and more efficiently than centralization. Doesn't Microsoft g...
View articleIn this age of increasing consolidation, Gunji's been pondering where rich media technology players went wrong -- and how the industry can right itsel...
View articleRecent figures suggest that fewer than 5 percent of online users routinely register their information at sites, largely due to concerns over privacy a...
View articleThe Spanish Internet portal will once again promote Dave Matthews Band and other BMG artists as part of its two-year-old agreement to work with Bertel...
View articleANALYSIS: In his self-described "coming out party", Yahoo! CEO Terry Semel articulated his long-awaited plans for the company, and his decreased empha...
View articleWooed by the promise of new profits, Business.com follows Yahoo!'s lead and begins selling featured listings in its search engine. Read More...
View articleCan Web inventory be sold like broadcast media, using the pre-empt approach? Tig thinks pre-empting could lower prices for advertisers and earn sites ...
View articleBuilding on an earlier streaming media partnership, the radio station giant contributes to a $9.5 million financing round. Read More...
View articleEyeWonder looks to Japan; Winstar Interactive boosts client roster; YesMail strikes Postfuture partnership. Read More...
View articleWhen are "permissioned" email lists not what they seem? Tom shares ways smart media buyers can figure out the reality of the situation. Read More...
View articleFind women fascinating but mysterious? Well, it may not help you understand your wife or girlfriend, but Seana does have some advice on targeting wome...
View articleUPDATE: Company fires 400 employees in restructuring. New strategy includes charging for more services and less "attitude." Read More...
View articleThe EU's Parliament could direct member states to legislate 'opt-in.' Read More...
View articleeBay, Burger King launch an Internet-based loyalty marketing program that's said to be the first in the fast-food business. Read More...
View articleThe Online Publishers Association is taking on the role of evangelist, spreading the good word about what it sees as a major remedy for the industry's...
View articleThe online media company said the layoffs were part of plans to hunker down and turn a pre-tax profit in the fourth quarter this year. Read More...
View articleA new study by Dynamic Logic suggests that consumers view pop-up ads on par with direct marketing and television commercials -- and they like them a l...
View articleIt's potentially a win for the-company-formerly-known-as-GoTo, and for Yahoo!, which is struggling to boost its paid services. Read More...
View articleLooking to increase revenue and protect itself from the weak ad climate, the Waltham, Mass., Internet giant will offer real-time financial market data...
View articleThe Denver-based backbone provider trades technology for advertising, continuing its earlier successes with AOL and Microsoft. Read More...
View articleJust weeks after the networks filed a lawsuit against ReplayTV, the luxury automaker aims to work within digital video recording technology. Read More...
View articleUPDATE: The $27 million deal will create Europe's largest online ad network, as the Alley firm contemplates the fate of its own U.S. media group. Read...
View articleCan the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding. Read ...
View articleThe ad network and technology player appears to be betting heavily on future dividends from its recent merger with Real Media. Read More...
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