You can put away that PowerPoint slide extolling the Internet's meteoric growth rate; the adoption curve has gone flat. Still, there are plenty of new...
View articleVeriSign, the top domain name reseller and a leading trust services firm, will broaden its horizons to produce new revenuestreams. Read More...
View articleThose uninvited, invisible little apps lurking somewhere on your hard drive that serve up ads. Should software, or ads, have squatter's rights? Read M...
View articleIn his keynote address at the @d:Tech conference, DoubleClick CEO Kevin Ryan extolled the online ad industry's accomplishments. Read More...
View articleCCG.XM is folded into 141 Worldwide as Seneca buys out Organic's majority owners. Read More...
View articleIt's not rocket science. Ads that condescend, patronize, antagonize, annoy, insult, trick, or simply won't go away will not charm consumers, much less...
View articleTurn On Media debuts offering; Bluestreak to serve Eyeblaster ads; Silverpop launches agency partnership program. Read More...
View articleThe three venerable newspapers join forces to increase the appeal of their career sites. Read More...
View articleBefore our readers start forming a lynch mob, Jim tries to set things straight, explaining further why he thinks the impression's days as a media curr...
View articleCMGI's e-mail marketing company was the high bidder for Netcentives' e-mail unit, while Trilegiant and others split the bankrupt firm's other division...
View articleWhile the industry will have to wait a bit longer for the Interactive Advertising Bureau's much-anticipated guidelines on weeding out discrepancies, r...
View articleThe interactive marketing and services firm plans to restructure operations in Paris, a move that includes a one-time charge of $2 million in its four...
View articleMarketing may not have its own Ten Commandments, but ethics are involved. Have you ever strayed from the straight and narrow? Here are some examples o...
View articleWhile Interactive Advertising Bureau leaders at the organization's annual meeting admitted a decline, they painted a hopeful picture of the industry. ...
View articleThe firm, which has recently been pushing its travel offerings in light of the holiday season, promotes Brett Keller to theCMO post. Read More...
View articlePriceline appoints new CMO; Xdrive Technologies, United Online ink marketing agreement; automotive manufacturers increase Web buys; L90, Adtegrity.com...
View articleThe asset purchase deal includes an e-mail delivery system and interactive games designed for direct marketing efforts. Read More...
View articleNew business models, new technologies, new metrics. Where will the money-making opportunities be in 2002? Read More...
View articleThe tech news magazine has ceased publication of the its e-mail newsletters and there are strong hints the company will pull back its Web offerings in...
View articleThe automaker will use Microsoft's portal to build interest in its first sports utility vehicle -- a year before the XC90 hits the streets. Read More...
View articleThe agreement will see the Web travel site using a Gator.com-like price-comparison service. Read More...
View articleEven though residential installations continue to dominate the worldwide DSL market, Cahners In-Stat found that the business DSL market will provide a...
View articleThe rich media interstitial firm receives protection for its HTML tagging process -- and said it plans to "clean up" the space by going after rival te...
View articleDuring next week's annual meeting, the Interactive AdvertisingBureau is expected to hand down its guidelines for impressionmeasurement, as well as to ...
View articleThe move comes following a controversy involving e-mail advertisements from NYTimes.com that appeared to tout two little-known OTC stocks. Read More...
View article2002's to-do list: the online media buying issues that need to be fixed in the new year. Read More...
View articleThe nation's No. 3 ISP, formed through the union of NetZero and Juno, aims to establish itself as the "value-priced" access provider. Read More...
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