In his past articles, Tig has explained how marketers should act to win clients and customers, but he hasn't yet explained how you should behave to lo...
View articleZEDO Taps Dyson, Braitman for board; Traffix acquires Infiknowledge and Thanksmuch; TargitInteractive to Promote "Rings." Read More...
View articleVeriSign's mission for 2002 is to tell the world who they are and what they do. Read More...
View articleNaming a new president and CFO who hail from its non-media businesses, the New York-based online ad leader solidifies its intention to focus on techno...
View articleMere traffic numbers aren't enough in today's media buying climate. Before you make the buy, you need to know how users feel about the site. Read More...
View articleThe San Francisco-based interactive shop is one step closer to goingprivate -- and potentially, a merger. Read More...
View articleDoes it really take too long to plan and buy online media? How can media planners get off the deadline treadmill? Read More...
View articleThe search engine says it's not sure yet how to monetize the offering, but with a host of A-list retailers, it's potentially sitting on an offering of...
View articleThis holiday column is a stream of riches rather than Rob's usual rich and streaming... Read More...
View articleThe auto marketing site also scores a patent on some of its technology for transmitting purchase requests overthe Internet. Read More...
View articleStill, Gartner cautions online ad players to diversify their revenue, and media offerings, since the market will remain highly competitive. Read More...
View articleEven after the Sept. 11 attacks, Web travel are increasing their spending, while the holiday shopping season has yet to have much impact on e-tailers'...
View articleToo little creative? Too much creative? How many executions are just right for an online campaign? Read More...
View articleFollowing Yahoo!'s lead, Terra Lycos will charge users for hosting homepages free of banners and pop-ups. Read More...
View articleA survey of marketing executives found technology companies spent too much time on brand awareness, and too little on CRM. Read More...
View articleIt's been a bumpy ride. Here are Susan's tips for a happy, healthy, and prosperous New Year. Read More...
View articleShareware combined with push technology. Skins and wraps. Dana predicts advertising in 2002 will be interactive and targeted, but not necessarily Web-...
View articleThe "name your own price" e-commerce player inks its first online promotional agreement, as AOL expands its own travel advertising partnerships. Read ...
View articleWith a new offering for media planners, the company aims to build on the buzz surrounding reach-based pricing. Read More...
View articleThe firm's top post won't be filled, as its co-founder seeks new business opportunities. Read More...
View articleYahoo! uses Launch.com for new music destination. Read More
View articleRival Monster.com is said to still be holding out on its own buy, as its acquisition bid for HotJobs also remains in question. Read More...
View articleThe New York-based ad server will consolidate its network, ASP and software products with Open AdStream. Read More...
View articleThey're not the enemy. They can be your allies. Here's how the media team can better work with the creative department. Read More...
View articleSpending on online advertising slowed in the first nine months of2001, according to CMRi, but the research firm speaks hopefully of 2002. Read More...
View articleMicrosoft continues promoting its Advantage Marketing packages with a deal that incorporates Great Plain and XP technology. Read More...
View articleUPDATE: Monster.com announced its deal for HotJob.com half a year ago. Why the sudden interest from Yahoo!? Should it succeed with its bid, the Sunnyv...
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