If your chief financial officer is report happy, you may find yourself twisting your processes to fit them into the system. Resist the impulse -- sepa...
View articleThe Pleasanton, Calif.-based business software maker will score its third acquisition in less than a year with the purchase of Annuncio's intellectual...
View articleTV is meeting the Web in an inevitable explosion of convergence. So who buys, sells, and plans the media? Read More...
View articleThe WAA and WMA will become the MMA, and must first cope with different policies on spam. Read More...
View articleMedia buying on a tight deadline often involves taking risks. Leverage your knowledge and experience to take those risks -- and make them educated and...
View articleThe automaker aims to push its brand positioning and woo new buyers with an "advergame" designed by YaYa. Read More...
View articleOnly 4 percent of online users in Europe have broadband Internet access, a Forrester Research report found, despite increased usage of the types of ap...
View articleIntel in Ad Deal with Sportsline, NFL, Oddcast; Hershey Debuts "Sweet Thought" Viral Web App; YaYa Launches Branded Game for Siemens. Read More...
View articleUsers of the Web at work are also more likely to go online at home -- and their total Internet usage exceeds their TV-watching, according to an OPA-sp...
View articleSpokespeople for the Anglo-Dutch consumer goods behemoth play down its earlier relationship with MSN. Read More...
View articleMore stringent registration requirements and a new site are aimed at helping the New York Times better monetize its Web traffic. Read More...
View articleAs troubled media player StarMedialooks to slim down, Yahoo! picks up its Brazil-based search engine, Cade?, and ups its stake in the region. Read Mor...
View articleThe online marketing giant shutters its Intelligent Targeting unit, citing media buyers' unwillingness to pay higher fees for higher advertising accur...
View articleThe New York-based media conglomerate expands its relationship with one major advertiser, and looks to hook more. Read More...
View articleSony taps Klipmart for "Black Hawk Down;" Vendaria, Belo test rich media creatives; StartSampling.com strikes partnership. Read More...
View articleCramped page design can stifle advertising awareness, reducing the medium's maximum effectiveness by about 12 percent. Read More...
View articleOne-upping a Pepsi effort from 2000, the clothing manufacturer will let youths vote for their favorite spot while promoting its new Spring lines. Read...
View articlePeering into the future, Dana offers some predictions for the industry -- some wrong, some not so wrong. Read More...
View articleMore than 483 million wireless devices will be sold to end-users in 2003, and one-third of the world's population will own a wireless device by 2008, ...
View articleThe travel site is looking to advertising and marketing revenues to insulate itself from the sting of lower ticket prices and slower sales. Read More...
View articleWhile focusing on vehicles that never made it into mass-production, the project aims to win the attention of car aficionados and affluent Web surfers....
View articleMSN Carpoint scores a marketing coup of sorts with sponsorship of North American International Auto Show in Detroit, but will it translate into more c...
View articleUPDATE : Brushing off the ashes following the online collapse of the media firm it inked a publishing contract with, The Industry Standard , the new M...
View articleUPDATED: Court of Appeal upholds law that forces spammers to identify themselves and clears the way for mandatory 'opt out' features. Read More...
View articleNo matter how sophisticated we get in our thinking about online media performance, antiquated accounting systems often get the last word. Read More...
View articleUPDATE: L90 will serve as a promotional outlet for eUniverse's sites, following an unusual merger transaction. Read More...
View articleAgency.com handles Visa verification program; TMP brings in a new CFO; ValueClick drives traffic to TV shows. Read More...
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