Inwhat could be an effort to hedge their bets, the two Web researchers will continue legal action while federal regulators take a second look at their...
View articleIt turns out that the Internet is subject to the same daypart variations as are traditional media -- a finding that has important implications for med...
View articleDoubleClick completes MessageMedia acquisition; 24/7 Real Media touts merger benefits, client wins, and voluntary pay decreases; Terra Lycos to suppor...
View articleWith Mallett's departure, Yahoo! says goodbye to its past. Read More...
View articleThe new guidelines for impression measurement and auditing are a step forward -- but some feel the industry group didn't go far enough. Read More...
View articleRates for consumer broadband Internet service rose steadily throughout 2001, climbing to their highest levels on record by the end of the year, accord...
View articleDon't forget to involve the most important people -- company employees -- in your branding efforts; because brand is created both inside and outside a...
View articleA survey by AMR Research finds that would-be e-mail marketers waver on whether to outsource, and miss out on collecting valuable addresses. Read More...
View articleIn media buying, as in other fields of business, it's not what you know but whom you know that counts. Read More...
View articleZedo offers free serving for unsold inventory; Fuse, POPstick team; Poindexter formally launches POE. Read More...
View articleIt's a mixed bag of news for the Web portal, which announced the resignation of an experienced executive while posting better-than-expected fourth-qua...
View articleRich media isn't a magic bullet, but it can provide advertisers with one of the most highly sought after commodities nowadays -- data. Read More...
View articleAdvertisers are increasingly reluctant to enter into long-term agreements with online agencies -- requiring some immediate changes in how they market ...
View articleThe online ad leader is making a play for direct marketing dollars. Read More...
View articleLot 21 and Vizium will become parts of Carat Interactive through the arrangement. Read More...
View articleThe latest big business/sports marriage is a multi-year, multi-million dollar content, sales and marketing alliance between the Waltham, Mass., Intern...
View articleThe Web ad leader tops analyst estimates and its own guidance -- though it predicts a soft first quarter and flat revenues in 2002. Read More...
View articleUPDATE: The Interactive Advertising Bureau's standards include both server- and client-initiated impression counting. Read More...
View articleThe number of wireless voice subscribers in the United States has grown from 109 million at the end of 2000 to approximately 128 million at the close ...
View articleThe online vehicle marketer forms a new media sales division; meanwhile,Microsoft's .NET initiative gets a boost from Reynolds and Reynolds. Read More...
View articleMake this the year you pursue something that inspires you to bound out of bed every morning. Read More...
View articleReal Media founder Dave Morgan's newly-renamed Tacoda Systems looks to grab a bigger slice of the pie while providing soup-to-nuts service for Web pro...
View articleThe Boston-based agency hopes to see online buying and planning processes mirroring established traditional processes. Read More...
View articleInternet currency: Pie in the sky, or does someone out there have enough vision and clout to make it happen? Read More...
View articleIBM taps NBA greats in its new, allegorical advertising campaign. Read More...
View articleNew York-based CMP Media said the ad market woes forced the closure of its InternetWeek magazine and there are reports Ziff Davis Media needs $15 mill...
View articleRemains mum on possible combinations with Agency.com and Red Sky. Read More...
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