AffTrack sees hybrid deals increasing; ClubMom goes in-house; Alcatel's Genesys to get Eloquent. Read More...
View articleA lack of good content may not get you dumped by your significant other, but it may cause your customer to break off your relationship. Read More...
View articleThe move broadens the paid-placement search engine's distribution, and cushions AOL Time Warner's upcoming costs. Read More...
View articleAs the online advertising industry rebounds, sponsorships will surely be some of the most important vehicles. Read More...
View articleA 300k Superstitial should make Web advertising more compelling and more attractive for marketers, according to the firm. Read More...
View articleVisitors to the revamped Wall Street Journal Online encountered a host of glitches, though executives promise new features, ad products, and subscript...
View articleA DoubleClick study finds that consumers are likely to spend more if they use the Web in conjunction with buying in offline stores. Read More...
View articleThe deal with *NSYNC and Mary-Kate and Ashley Olsen continues marketers' efforts to reach teens via the Internet. Read More...
View articleThe plans include the scrapping of the existing free service. The Vindigo 2.0 upgrade under consideration would be jazzed up to include personalizatio...
View articleThe e-mail and Web site marketer plans to add site traffic analysis to its services, with an eye to building better profiles. Read More...
View articleHere in the world of online, we're the Cinderella of the medium, except there's no Fairy Godmother to pretty us up so the advertising princes fall in ...
View articleA new anti-spam database -- and continued disagreement over the definition of "permission" --could spell more messy fights with major players in onlin...
View articlePay-per-click company heads to federal court to challenge Overture's patent on search engine methods after negotiations over royalties break down. Rea...
View articleAfter the passing of founder/spokesman Dave Thomas, Wendy's will leverage AOL Time Warner's interactive, television and print properties in upcoming c...
View articleWhether you call them "floating" ads, "takeover" ads, or "vokens," these dramatic placements are gaining ground. Read More...
View articleeUniverse, Digitas, and Digital Impact top earnings estimates, as restructuring efforts pay off. Read More...
View articleThings are tough for a lot of folks during these economic times. Still, some are doing better than others. How do you reach those affluent people? Onl...
View articleWeb advertising could experience 8.8 percent growth in 2002 -- far outstripping other media. Read More...
View articleEyeblaster, Bluestreak, Enliven and VIPcast have all been handed "cease and desist" letters from the rich media ad firm. Read More...
View articlePrevious backers Flatiron Partners and JPMorgan Partners were among the investors in the latest round which was led by Hudson Ventures, a new investor...
View articleUPDATE: DoubleClick's massive offline database offers an ASP product for tracking online and offline marketing effectiveness. Read More...
View articleThe agreements name America Online "Official ISP," renew existing content arrangements, and -- for the first time in a broadcast rights deal -- adds e...
View articleRecent efforts to promote its services to market researchers have paid off for the Sunnyvale, Calif.-based Web portal, which inked an agreement with a...
View articleThe first-time advertiser will continue its "Do You Yahoo!?" effort with a new spot. Read More...
View articleRedwood City, Calif.-based Quova says it will change the way we look at Web traffic as Jupiter Media Metrix will use its technology to find the geogra...
View articleFemale, at-home Internet users are growing in number -- but reaching them could prove relatively difficult for Web marketers. Read More...
View articleThe Maynard, Mass., online job board gives ex-NYC Mayor Rudy Giuliani 30 seconds of air time during the Super Bowl and donates $350K to the Twin Tower...
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