Ever get an e-mail chain letter promising to be perfectly legitimate? The spam is legal but the scam sure isn't. An FTC sting operation rounds up seve...
View articleA new upgrade addresses marketers' growing demand for quantifiable Web investments, and the industry's trend toward all-in-one solutions. Read More...
View articleThe new product broadens the e-mail marketer's offerings, but also expands its competition with established rivals. Read More...
View articleThe online travel operation signs with Disney to package theme-park vacationsunder the Travelocity Vacations brand. Read More...
View articleAdvertiserswant reach, numbers, and sales. The Web can deliver -- but their metrics aren't talking the same language. It's time the two camps talked. ...
View articleYahoo! fronts for FTD.com; LookSmart goes after small and medium businesses; Initiative Media taps Mediaplex MOJO. Read More...
View articleThe paid-placement search engine said it's on-track to post its second-straight profitable quarter, despite losing Earthlink as a distributor. Read Mo...
View articleMedia buys, sponsorships, and the tried-and-true on-site gimmick are all in store for this year's Winter Games in Salt Lake City. Read More...
View articleWhen the almighty dollar owns the top slot of search engine results, does anyone win? Read More...
View articleThe patent wars move to interactive television. Read More...
View articleAs seats have emptied out, online deals like Northwest's new agreement withTravelocity may help; headlines with phrases like "storm the cockpit" surel...
View articleJust as the click-through rate isn’t always the best way to evaluate the success of online ad campaigns, sometimes it’s irrelevant for email campaigns...
View articleAfter a year's hiatus, the patent wars continue among the big players in ad serving. Read More...
View articleThe move continues the company's effort to market its syndicated online content as ad woes continue. Read More...
View articleThe providers of wireless devices and services need to do a better job of explaining their benefits to potential customers, according to research by C...
View articleA study confirms the brand-boosting ability of one of the newest ad formats. Read More...
View articleFrom Super Great to Super Boring -- the dot-com fallout takes its toll on America's favorite Bowl. Read More...
View articleAmong North American residential broadband customers, cable access has been the popular way to speed up their Internet access, but DSL is making some ...
View articleAnother TV-to-Web convergence player is taking up where rivals have faltered. Read More...
View articleThe search engine ousts Overture and for the first time adopts a similar policy of syndicating paid listings. Read More...
View articleMicrosoft's MSN, along with the IAB and ARF, unveil research suggesting that the Internet deserves a bigger slice of the total advertising pie. Read M...
View articleWith the launch of MediaVisor, the Web ad giant continues its quest to secure a place in the online media buying process. Read More...
View articleAnalysis: New guidelines from the Direct Marketing Association about e-mail marketing practices could be viewed as not enough, a guide for lawmakers t...
View articleThe companies aim to offer a single solution for data mining and modeling. Read More...
View articleBig players like Sony, Microsoft and Apple ought to consider selling based on applications, rather than price, according to Yankee Group research. Rea...
View articleParamount and EarthLink offer consumers the chance to bravely go with a new Trek -themed Internet access service. Read More...
View articleAt first glance, dot-coms might have fumbled with big ad buys, researchers say. Read More...
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