Broadband Internet access is being adopted so slowly that GartnerG2 predicts only 10 percent of the households in France, Germany and Britain will hav...
View articleAn extensive agreement joins offline promotion and online prize redemption. Read More...
View articleLots of people, especially those following Internet advertising and e-commerce, have said the concept of 'Internet time,' in which each "real" year re...
View articleStudy: U.S. Hispanics using Web primarily in Spanish; Avenue A losses beat estimates; America Online continues Britney efforts. Read More...
View articleFollowing the sudden resignation of its vice president of finance, the company -- which is slated to vote on its merger with eUniverse -- has come und...
View articleAs the issue of spam seems to creep higher on regulators' and the industry's priority lists, the Direct Marketing Association issues guidelines for it...
View articleAfter a sharp decline in their ranks during the past year, dot-com advertisers are again drifting to the Super Bowl, with Yahoo!, E*Trade, HotJobs and...
View articleA maker of diet pills seeks up to $440 million from Overture, AltaVista, FindWhat.com and Kanoodle, for what it clams is trademark infringement. Read ...
View articleIt's been the mantra since the advent of the Internet, but some people still don't get it. Interactive marketing is all about user choice, and compani...
View articleAs consumers and ISPs become more sophisticated about blocking and filtering spam, e-mail marketing officials say a "Trusted Sender" seal of approval ...
View articleUPDATE: A new branding campaign aims to make waves with cryptic teaser ads and a touchy-feely soft sell for wireless voice and data services -- unless...
View articleFollowing comments this week by the director of its Bureau of Consumer Protection, the federal agency plans to begin taking action against senders of ...
View articleUPDATE: If successful, a self-regulatory move by the industry that aims to curb spam would have major ramifications for ISPs, consumers and online mar...
View articleMedia buyers, take note: The focus has shifted from vowels to a consonant. 'M' is for 'mobile.' Bye-bye, desktop? Read More...
View articleThe Web ad player makes another move to cut costs and focus itsbusiness. Read More...
View articleDems, GOP join on rich media; WeatherBug allows users to pick ads; Delta and FTD.com team. Read More...
View articleIf you think big, successful online media properties got that way because they offer great customer service, think again. Read More...
View articleA new survey finds that 75 percent of about 150 ad execs polled don't believe what they see in the typical Web company media kit. Read More...
View articleNearly all of the respondents to a Nokia-sponsored survey on mobile marketing agreed it would be more widely embraced if it provided a benefit such as...
View articleIt's a mighty strong call to action and a potential offline branding opportunity. Coupons deserve advertisers' attention. Read More...
View articleAdvertising and commerce revenues declined by 14 percent to $2.2 billion for the quarter, reflecting the advertising recession buffeting the media ind...
View articleA Nokia-funded study finds that 88 percent of those surveyed would bereceptive to certain types of marketing messages on their cell phones. Read More...
View articleThe portal signs a content deal with SportingNews.com and plans co-promotionsof free and pay-to-play fantasy sports games. Read More...
View articleDespite only fledgling demand for broadband in Asia, executives promise sizable returns from the new joint venture. Read More...
View articleFollowing the trend in the industry to migrate towards fee-based services, the women's portal has begun a survey of its readers to test whether they m...
View articleConsumer adoption of wireless and broadband services could mark what Forrester Research calls "the beginning of the end for conventional telecommunica...
View articleHigh profile efforts -- involving Britney Spears and the Super Bowl on one hand, and a 78-country advertising campaign on another -- aim to foster gre...
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