The instant messaging revolution is taking over people's desktops, and it should be top of mind for advertisers, too. Read More...
View articlePermission to come aboard? That's only the beginning of what separates scumware from legitimate ad-serving applications that take up residence on your...
View articleAmerica Online is partnering with Univision, the demographic's largest U.S. media player, in a content-, technology- and ad-sharing deal. Read More...
View articleFollowing the successful, Internet-centric sales effort behind its Prius hybrid, the automaker says it's looking into a similar push for its as-yet-un...
View articleThe Redmond, Wash., giant will integrate the Cambridge, Mass., firm's targeted ad serving software in its forthcoming TV platform. Read More...
View articleThe computer firm picks RealNetwork's new player over Microsoft's Windows Media application. Read More...
View articleAbsolut, Acura, and DeBeers become the first advertisers on the streaming media service. Read More...
View articleInstant Messenger to be included on Motorola products; Motorola to market across AOL Time Warner's broad range of online, print and television brands....
View articleMany retailer's online operations are proving to be surprisinglyeffective, according to research by Shop.org and The Boston ConsultingGroup, and an in...
View articleFollowing its merger with competitor Veripost, Return Path attractsfinancing from existing and new investors. Read More...
View articleDynamic Logic absorbed DoubleClick's Ad Effectiveness unit last week. Is more consolidation what the industry needs? Read More...
View articleOnline site is expected to complement the E*TRADE On Air program with financial news and content through streaming audio and video. Read More...
View articleAGENCY.com divorces itself from Danish iTV arm; Premium Network unveils a new pricing system; and B2BWorks signs Cahners Business Information. Read Mo...
View articleNow that access to the Internet has reached "critical mass" of about two-thirds of American homes, the real revolution begins, said Robert Pittman, th...
View articleBacked by WPP Group and network executives, IAG aims to bolster networks' flagging advertising. Read More...
View articleNearly half of development managers at large corporations plan to develop applications for wireless devices in the coming year, according to Evans Dat...
View articleThe mobile carrier is using rich media ads, designed by White Horse and Avenue A, in its first online branding effort. Read More...
View articleCreativity, context, and relevance in online advertising -- are they falling victim to the surge in email marketing? Read More...
View articleIn a day ripe with selloffs, acquisitions and streamlining acrossthe high-tech sector, Luminant -- once fodder for SiliconAlley hecklers when a man po...
View articleThrough a renewed agreement with InfoSpace, the former Excite@Home portal will join Overture's list of big-name affiliates. Read More...
View articleDoubleClick's Abacus and @Plan units report that retailers' catalog efforts are losing shoppers as consumers increasingly turn to the Internet. Read M...
View articleThe Big Chill? Tig predicts frozen media budgets won't thaw until well into the year after next. Sounds like a long, cold winter. Read More...
View articleThe tech firm gains a reseller and new client brands for its marketing knowledge and research management tools. Read More...
View articleThe Microsoft chairman spoke to media planners and marketing directors this week in London, outlining an MSN-centric future, and extolling new ways of...
View articleThe Web ad leader agrees to resell Solbright's services, continuing its string of strategic alliances this week Read More...
View articleReprising its "Harry Potter" efforts, AOL Times Warner launches online ads, a contest, anIM bot, and a promotional deal with the New York Times Co. Re...
View articleDynamic Logic will take over the online ad giant's Ad Effectiveness unit, ceding a minority stake in return. Read More...
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