When you say "session," do you really mean "five impressions"? Rather than defining new digital media currencies in terms of the old and familiar, bre...
View articleUPDATE: Weeks of heated speculation draw to a close with the marriage of two players in the troubled online ad serving and network business. Read More...
View articleOnline direct marketing spending could prove lucrative during the next months and ultimately top $9.4 billion in 2006 -- but only if mailers keep best...
View articleThe online audience measurement space continues to undergo massive alliances and acquisitions, with a niche, streaming media player landing alliances ...
View articleWhile a federal judge orders AOL to stop distributing version 6.0 , AOL Time Warner uses the buzz surrounding the first movie installment of The Lord ...
View articleThe Web portal's efforts to parlay on-demand video into ad dollars get a boost through deals with Carsey-Werner and allFOOD.com -- but the Web portal ...
View articleThe holidays could be a tough sell this year. Experts have been scrutinizing consumers' buying and spending with a view toward what's changed since Se...
View articleAs NetRatings proposes to buy Jupiter Media Metrix, another competitor in the space finds a major sales partner. Read More...
View articleThe two will combine to tackle the nascent e-mail change of address space. Read More...
View articleThe former GoTo.com moves into the black with $9 million in net profit. Read More...
View articleIf you think your marketing job is tough, consider the battle ahead for the United States as it tries to get its message across in the Middle East. Re...
View articleEXCLUSIVE: Just weeks after talks with DoubleClick fell through, a new dance partner has its eye on PubliGroupe's ad server. Read More...
View articleThe industry leader will promote Trafficmac's ad trafficking services to DART clients, while gaining a reseller. Read More...
View articleUPDATE: The Milpitas, Calif.-based NetRatings is set to become the dominant player in the audience measurement space. Read More...
View articleScale is the name of the game, as two rival networks join up in a bid to control the online classified ads sector. Read More...
View articleWith the economy on the decline for nearly 18 months, patterns are emerging as to where the Web-marketing world is heading and what it takes to surviv...
View articleWith increasing quarterly revenue and slimming losses following the Women.com acquisition, CEO Doug McCormick says advertisers are signing up in drove...
View articleThe Web is full of creepy-crawlies: spiders, bots, and other slithery things that skew your measurements and statistics. The IAB has a plan to play ex...
View articleWith Yahoo!, Smart Online and Network Commerce jumping on board, the deals continue efforts by sites to attract small business advertisers. Read More...
View articleEffective online messaging combines interactivity with what your audience needs on a very fundamental level -- to feel part of a larger community. Rea...
View articleUPDATE: On the eve of Microsoft's billion-dollar-XP launch, blue-chip companies spanning the entire technology sector affirms support for the highly-a...
View articleA television and print campaign looks to position the Microsoft-owned portal in a new light. Read More...
View articleViacom and AOL Time Warner jointly will net "hundreds of millions" in advertising revenue through the agreement. Read More...
View articleDespite Encore's rival bid, shareholders vote to sell to Cross Media Marketing. Read More...
View articleAn IM marketing tool and upgrades to Connect are aimed at boosting advertiser interest and cutting production costs. Read More...
View articleContinuing efforts by MSN and AOL, Yahoo! is aiming to promote its services by integrating itself more deeply into Windows. Read More...
View articleMarketing dollars are in short supply. Consider ways to tighten your own belt -- before someone tightens it for you. Read More...
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