In a deal with Silicon Alley-based ActiveBuddy, Keebler launches the Cheez-It Game Day sweepstakes via the SmarterChild instant messenger bot. Read Mo...
View articleUnprecedented marketing campaign for new software to include AOL Time Warner assets with extensive online, broadcast and retail promotions. Read More...
View articleThere's no doubt that times are tough. Small publishers should look to print media for a hint on how to cope. Read More...
View articleWith new ads featuring Madonna's Grammy award-winning song, the Redmond, Wash. software giant seeks to convey a feeling of good vibes and liberation b...
View articleWith an offer to buy an e-mail marketer, the Dallas-based firm continues to see a lucrative market in Web services. Read More...
View articleThe firm's AdVariant tool is aimed at helping publishers home in on revenue they might have missed -- from small, regionally-focused businesses. Read ...
View articleFacing competition from new ad serving players, the industry leader unveils some anticipated upgrades to DART 5. Read More...
View articleThe online ad industry grew last year, though average CPMs are down -- as are traditional advertisers' expectations of again increasing their funding ...
View articleThese are trying times for all of us. So, stay in touch. Read More...
View articleBlaming the slipping economy, the Boston Internet consultant will ax 116 jobs as it tries to remain viable with only 200 employees in six offices. Rea...
View articleAs ad dollars remain scarce, two of the biggest players in online media trade veiled jabs over who's the real industry leader. Read More...
View articleAdobe narrows account review; Playboy.com inks promotional deal with Global Sports & Entertainment; Advertising.com strikes association-marketing part...
View articleEXCLUSIVE: The German firm, which provides a service to Web sites that allows them to block the ad blockers, said that it would be releasing a more se...
View articleThe streaming media giant inches further into the digital asset management space with a new service designed to help film studios and music labels mar...
View articleInternal squabbling in the client company often makes for big problems in a marketing effort. Rather than dueling at high noon, smoke a peace pipe wit...
View articleSweden and Denmark are the European countries most likely to have households connecting to the Internet via broadband, according to research by NetVal...
View articleAudible.com, trying to be heard above the roar of the crowd, signs a marketing pact with Cyberian Outpost. Read More...
View articleOnline advertising buyers and sellers need to invest time and effort to understand the various methods of targeting Web ads -- and learning which ones...
View articleUPDATE: With streaming media, interactive TV and Web site sponsorships, the Viacom network's new marketing arrangements around its reality program fra...
View articleAs we head into the critical holiday season -- when underdelivery can mean the difference between making sales goals and falling short -- preventing p...
View articleUPDATE: Traditional and online direct marketing made up a whopping 40 percent of revenue, vindicating CEO Ryan's much-touted efforts to beef up the fi...
View articleDigitas announces cuts; Asiacontent to focus on DoubleClick and MTV ventures; Experian settles with MAPS over Exactis suit. Read More...
View articleIn a move similar to that made by iXL several months ago, the New York-based interactive shop is decentralizing management, and restructuring to mimic...
View articleUsing technology from helloNetwork and lists from NetCreations, more than a million Americans will receive a re-purposed television spot in their inbo...
View articleThe Web portal giant said it continues to suffer from falling advertising revenues, but reported Wednesday evening that it narrowly made earlier promi...
View articleBoard claims proposal is not superior to Cross Media's earlier merger bid; Encore silent about possibility of hostile takeover effort. Read More...
View articleRemember "shovelware"? Well, that's just what you're creating with your online ads, unless you're taking advantage of the special qualities of the med...
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